GOPRO WEEKEND CHALLENGE BEST WEEKEND EVER Web series pilot featuring our friend (and Salesforce client) Steve Tornello and his family in a wet and wild adventure. His son got so famous from this one that he ended up on American Idol.

GOOGLE PIXEL A DIFFERENT KIND OF DEMO Working with musical geniuses, comedy troupes, LGBTQ heroes, makeup icons, and an unrepentant prankster, “Your Guide on the Inside” is a series of demo videos that, when watched on your Pixel, gives the appearance of top influencers showing you around your phone from inside it. This series of a dozen plus videos shattered people's ideas of what a demo video could be (it also shattered our preferred lead time for script-writing and production).

GOOGLE PIXELBOOK SHOW DON'T TELL Pixelbook is the high-end laptop that fans of the Chromebook anxiously awaited. Google wanted to use educational content to help bolster the product launch. Taking a cue from our work for Google Home, we developed content with influencers, like American singer/songwriter/actor/director/choreographer/YouTuber, Todrick Hill. Our strategy was to have this content do double lifting - providing value for shoppers and owners alike.

BONFIRE LABS IPO REEL GETTING BUY-IN Having collaborated with the c-suites of over a dozen companies and their banks for public offerings, direct listings, or mergers with a SPAC, we have embraced the philosophy that investors don’t just invest in companies, they invest in people. We see investor films as opportunities to create brand documentaries, highlighting the why, the what, and the who in equal measure.

SPLUNK WHAT IS SPLUNK? DATA TO EVERYTHING Partnering closely with Splunk’s incredibly handsome and talented Director of Brand and Creative, we created a series of films that bring Splunk’s “Data To Everything” platform to life. This mix of live action, 3D animation, stop-motion, typography, found footage, and an imposing Post-It mural was so effective it lived beyond the project, becoming an ownable visual identity for Splunk’s global business.

SALESFORCE ADIDAS LET'S KICK IT How do you pronounce Adidas anyway? Is it a-DEED-is? Ah-dee-DAHS? We didn’t embarrass ourselves by asking, busy as we were collaborating with the Salesforce team on this partnership story. Bonfire Labs handed all editorial, 2D graphics, and character animation. The final product was introduced at Dreamforce during a keynote by Salesforce employee of the month Marc Benioff.

SALESFORCE WALL REEL MAKING OUR MARK ON THE BIG SCREEN Part of an ongoing installation in Salesforce buildings around the country, showcasing the work we do for their architecture group.

AIRBNB HOST EDUCATION COME ON IN Here’s what we can do in 100 days: 44 live action videos, 13 animated videos, 75 fine-tuned web-ready html pages. Not saying we always want to, just that we can. Especially if it’s for something as worthy as helping Airbnb educate new hosts and set them up for success during a period of massive growth. Why is this so crucial? Better education means better hosts, and better hosts means better stays, which means more bookings, which makes everyone happier — hosts, guests, Airbnb, and Bonfire Labs.

A LEAN APPROACH TO BRANDING RAPID BRAND PROTOTYPING Rapid Brand Prototyping is our proprietary approach to quickly creating a lean and effective starting point for your teams to define, deploy, test and refine a set of guidelines to inform the evolution of your brand. WHAT DRIVES OUR APPROACH? Typical brand evolution projects with a traditional agency take too much time and yield results that aren't actionable in the real world. With RBP, we move quickly from hypothetical to real content, pressure-testing and refining a workable set of guidelines that sets you up for a deeper dive in any specific content areas or a more extensive branding evolution. COLLABORATION Working directly with clients in focused, collaborative sprints removes the friction and weight from traditional drawn-out decision-making processes. Check-ins happen bi-weekly to insure our teams are moving in lock step. We provide and facilitate activities to prompt interaction and generate quick answers by design. These exercises allow us to very quickly narrow focus from “everything is possible” to “yes, this totally feels like us.” TEST & ADAPT Creating baseline standards provides a foundation to start solving problems and pushing work out into the world immediately. Since we make all our work in our studio, we can quickly apply new developments to content across any medium. Test real content on your audience, then learn and adapt both the guidelines and content quickly. This approach represents a shift from perfection to learning, from governance to guidance, from brittleness to evolution, and from hypothetical to real. RELEVANT WORK LIVONGO After partnering on a successful IPO film, we were tasked to reimagine, develop and launch the Livongo brand. Through our Rapid Brand Prototype exercise, we developed a brand strategy, design and campaign toolkit. Livongo was acquired shortly after this exercise. Note: Comprehensive branding documents can be shared in a live meeting setting. VERTEX Our partnership with Vertex started with a national TV campaign. That quickly led to a successful Rapid Brand Prototype project. Currently we are taking the reimagined brand and extending it to social media, website design, and additional campaigns. SALESFORCE.ORG It’s harder than ever to know where good is being done in the world. But scroll through the Salesforce.org partner list and you’ll see real, actual, beautiful, inspirational, measurable, positive impact in action. Every project we do is rewarding; for the good we get to share, and the trust we’ve earned in sharing it. Note: Comprehensive branding documents can be shared in a live meeting setting. ALKAMI For over 3 years, we’ve been partnering with Alkami to build both brand and content. We met during the beginning stages of their IPO, and helped them shape their story into a compelling and hugely successful public offering and roadshow film. That quickly led to our next assignment, an RBP exercise that included a full naming strategy and architecture. We’re currently shaping various marketing projects with event and product work in development. PALANTIR We developed a comprehensive branding program for Palantir’s Gotham platform, laying down a solid foundation for an eventual IPO. Note: Comprehensive branding documents can be shared in a live meeting setting. HELLO HEART We partnered with Israel-based health coaching app Hello Heart to modernize their brand at a critical stage of growth. Using our RBP process, we sprinted in 3 phases to visualize how the brand can evolve across product, marketing and digital without losing the real heart at the center of the brand.

ANCESTRY 1950 CENSUS CENSUS GIVER The 1950s gave us sock hops, drive-ins, and hula hoops. It also gave our friends at Ancestry and their millions of users troves of invaluable new data as the 1950 census became publicly available. We partnered on creative development to find a way to literally bring color and detail to family histories with all this new information. You dig, daddy-o?

HPE GREENLAKE SERIES CLOUD FORWARD HPE Greenlake helps businesses adapt to the Cloud-first world through unparalleled security, ease of use, and stability. We dove below the surface to create a series of 5 films, each targeted to a specific vertical, with the goal of showing what HPE Greenlake can do for your Enterprise.

ADOBE AERO LAUNCH FILM WHERE AUGMENTED REALITY MEETS ART We consider ourselves interesting, talented people. But we have to admit that Oakland artist Hueman makes us wonder if, perhaps, we could be more interesting or talented. So for the launch film of the new Adobe AR product Aero, we collaborated with her to demonstrate how “a constantly evolving infinite canvas” is suddenly something anyone can have. Bonfire Labs created this film, which premiered at Adobe MAX and was featured on Adobe.com and social channels. ​

VARIAN MEDICAL SYSTEMS HALCYON PRECISION EVERYWHERE When Varian Medical Systems first told us about their newest, most precise radiation surgery system, we knew what to do. Steal the technology and beat them to market with it. Buy an island. Change our names. New fingerprints. The perfect crime! No sweat. But our dashing New Business Director said companies doing heroic work don’t deserve all that. So we did the other thing we know how to do: produced a memorable launch film for Halcyon that’s as inspirational as it is informational.

FACEBOOK TIMELINE LAUNCH #TBT When Facebook launched it’s new profile feature “Timeline,” there was some initial push-back from users who felt that adopting Timeline might somehow invade their privacy and complicate their user experience. Instead, the video created by Bonfire Labs showed how the new product could enhance and enrich their experience, highlighting a life in motion. Facebook employee, Andy Sparks, provided his photos and video, and the Bonfire team worked to weave the materials together with an animated UI to tell a very uplifting story.

SALESFORCE BRUNELLO CUCINELLI ANDIAMO Evidenziando l'umanesimo che Cucinelli porta al business e girato in loco in Italia, ci siamo concentrati sulla natura emotiva della loro attività, sulla fiducia che si sforzano di mantenere con i loro dipendenti e clienti e sul ruolo integrale che Salesforce svolge all'interno della loro azienda. Il film è stato presentato in anteprima a Dreamforce durante il keynote di Marc Benioff, per dimostrare gli effetti trasformativi che Salesforce sta avendo sui propri clienti in tutto il mondo. ​ Google Translate

LOGITECH BASE RIGHT WHERE YOU WANT IT Logitech came to Bonfire Labs for a :30 spot to promote the release of their new iPad Pro charging station: BASE. Our benefit-driven concept highlights an important use case and the multiple benefits to iPad Pro owners. The hands-free Siri functionality, simultaneous charging capabilities, and “any-room” convenience allow users to do more in their multitasking lives.

ANCESTRY BRINGING PAST TO PRESENT Ancestry’s brand is built on connecting the past with the present. Between family trees, DNA records and historical documents, Ancestry members are able to discover hidden stories. For this campaign we conducted numerous customer interviews revealing how member's personal past connected to historical events and today's milestones. By sourcing original, historical photos and creating branded 2D and 3D motion graphics, we brought the past into the present. 100TH ANNIVERSARY OF WOMEN'S RIGHT TO VOTE "THE WOMEN WHO" MEMORIAL DAY "UNTOLD STORIES" 2020 "RESILIENCE" BLACK HISTORY MONTH "FAMILY HEROES" MOTHER'S DAY "TRAILBLAZING WOMEN" MEMORIAL DAY "THE MAN BEHIND THE MEDAL"

DISCO RAISE THE BAR LEGAL EASE On the heels of a successful collaboration on their IPO, we worked with legal technology company DISCO to make a solid case for their services to customers. Positioning DISCO as the modern remedy for a legal industry stuck in the past, the project was the perfect opportunity to flex our character animation and sound design skills. Was it successful? You be the judge.

NORCAL CANNABIS COMPANY "HERITAGE" A BRAND FILM TO CELEBRATE PAST AND PRESENT One important thing to remember about brand history lessons: they are not memorable. Unless they are about cannabis! NorCal had a great product (trust us) but it was imperative to establish a standout brand in a boom industry full of startups. Bonfire Labs has been in Northern California long enough to know NorCal’s story began long before legalization. For decades, they did the work others wouldn’t, to provide the thing others couldn’t. That’s the reason they can claim the name.

BONFIRE LABS PRIVACY POLICY What information do we collect? We collect information from you when you fill out our contact form. When requesting more information on our site, as appropriate, you may be asked to enter your: name, e-mail address and/or phone number. You may however, visit our site anonymously. What do we use your information for? Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide, may be used to send you information in addition to receiving occasional company news, updates, related product or service information, etc. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email. How do we protect your information? We use a secure server and all supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology. It is encrypted into our Database to be only accessed by those authorized with special access rights to our systems, and are required to keep the information confidential. Do we use cookies? Yes. (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information) We use cookies to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors in aggregate. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. Do we disclose any information to outside parties? We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. California Online Privacy Protection Act Compliance Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent. Changes to our Privacy Policy If we decide to change our privacy policy, we will post those changes on this page. This policy was last modified on 08/05/2018. Contacting Us If there are any questions regarding this privacy policy you may contact us using the information below. Bonfire Labs 595 Pacific Ave 4th Fl San Francisco, CA 94133 United States INFO@BONFIRELABS.COM 4153948200