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GOOGLE

PIXELBOOK

SHOW DON'T TELL

Pixelbook is the high-end laptop that fans of the Chromebook anxiously awaited. Google wanted to use educational content to help bolster the product launch. Taking a cue from our work for Google Home, we developed content with influencers, like American singer/songwriter/actor/director/choreographer/YouTuber, Todrick Hill. Our strategy was to have this content do double lifting - providing value for shoppers and owners alike.