Web Analytics Made Easy -
StatCounter
 

187 items found

  • Salesforce Dreamforce Opener | Bonfire Labs

    SALESFORCE DREAMFORCE OPENER BLAZING EVEN NEWER TRAILS To celebrate Dreamforce’s 20th anniversary, we dialed up the magic while grounding the film in Salesforce’s meaningful place in the real world. We collaborated with our clients to McConaughsize the script and put some heart(s) into the creative concept, while working closely with trusted sound design and music partners to create an uplifting, future-forward narrative to set the stage for the IRL event — and the next 20 years. Welcome back to in-person events, San Francisco!

  • Google FA | Bonfire Labs

    GOOGLE FOOTBALL ASSOCIATION SHOOTING. SCORING. (AND EDITING.) In England, football (soccer) is the most important least important thing (a really big deal). For this film, we were chuffed (thrilled) to partner with Google (Google) to show how their suite of cloud applications (AI-driven software) helps teams in the FA (the oldest Football Association in the world) get proper clever (really smart), from training more effectively to keeping players healthier. Cheers mate! (thanks Dude)

  • Ancestry | Bringing Past to Present

    ANCESTRY BRINGING PAST TO PRESENT Ancestry’s brand is built on connecting the past with the present. Between family trees, DNA records and historical documents, Ancestry members are able to discover hidden stories. For this campaign we conducted numerous customer interviews revealing how member's personal past connected to historical events and today's milestones. By sourcing original, historical photos and creating branded 2D and 3D motion graphics, we brought the past into the present. 100TH ANNIVERSARY OF WOMEN'S RIGHT TO VOTE "THE WOMEN WHO" MEMORIAL DAY "UNTOLD STORIES" 2020 "RESILIENCE" BLACK HISTORY MONTH "FAMILY HEROES" MOTHER'S DAY "TRAILBLAZING WOMEN" MEMORIAL DAY "THE MAN BEHIND THE MEDAL"

  • Forgotten Suffragettes | Bonfire Labs

    GUERRILLA ACTIVATION FORGOTTEN SUFFRAGETTES Women’s suffrage has been whitewashed by history, with an almost exclusive focus on Caucasian women. On "Women Equality's Day," our team created a guerrilla-style campaign to teach today's generation about women of all races who were part of the movement, but are often forgotten in history. Our team of mixed-race female creatives wanted to give the forgotten heroes of the women's suffrage movement the spotlight they deserve. We captured the attention of viewers as they went about their daily lives, by airdropping baseball card-like biographies of suffragettes to their mobile phones. Each card contained a description of each woman's contribution to the voting and equality movements and posed the question "Do you know this woman?" This campaign was published by Graphic Design USA, Communication Arts, and The San Francisco Egotist Magazine. PRESS THE FORGOTTEN SUFFRAGETTES ONLINE PRESENCE WEBSITE

  • Hint Water | Bonfire Labs

    THIRSTY? HINT WATER In 2020, the DTC Hint Water business exploded. To quench their insatiable thirst for constant social content (get it?), we shot, edited and animated a library of product and lifestyle assets. The result was dozens of :15 and :06 social videos pushing unique selling points of the product - flavor, convenience, and low cost. THIRSTY? CLICK HERE.

  • Rarible | Bonfire Labs

    BRANDING + CAMPAIGN RARIBLE The last thing a fast-growing NFT marketplace needs in the hyperfast-growing world of crypto is another fungible brand. We worked with the Rarible team in focused sprints to garner input and investment from the leadership team to rapidly develop a Brand Prototype as well as the groundwork for a brand and channel strategy. This allowed us to iterate immediately into some content prototypes that showed how the brand walks, talks, and looks to the public. And what better way to test those prototypes than in real NFT drop campaigns, event content, and social/digital advertising. Of course all of this work is available as NFTs. You can bid on them on Rarible. With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. FOUNDATIONAL BRAND WORK Working collaboratively with internal stakeholders, we were able to set foundations in strategy, messaging and design, all in a short few weeks. NFT DROP CAMPAIGNS This branding work led to us putting it to the test through multiple NFT drops, working to launch drops from French Montana and "Women Rise," a collection of female artists, debuting at Art Basel in Miami. FRENCH MONTANA DROP WOMEN RISE DROP @ ART BASEL TEMPLATES FOR ONGOING CONTENT In between drops, Rarible has a lot of other information to communication, whether be the platform, unveiling features or industry news. Again using the work from our branding exercises, we created a series of templates across social, email and presentation design for ongoing applications.

  • Bonfire Labs | Home

    WE ARE A CREATIVE STUDIO BORN & BRED IN SAN FRANCISCO working remotely around the world REEL Facebook x PAC-MAN Google Career Certificates Logitech Astro A30 Adobe Smithsonian Fitbit Sense Dreamforce Opener Angi BBQ Rakuten Cash Back for Change Bitwise Sommelier Salesforce.org Education Cloud Ancestry Yearbooks Google Cloud The Pitch Airbnb Host Education Salesforce Rhode Island Square Terminal API Sony Jane MORE IN PRODUCTION SEE MORE WORK

  • Google Career Certificates | Bonfire Labs

    LAUNCH CAMPAIGN GOOGLE CAREER CERTIFICATES We partnered closely with the Grow With Google team on this multi-year initiative to help close the American skills gap through inexpensive and effective online education. We developed the full campaign concept and tagline and produced an integrated campaign, including film, digital and loads of social content for launch. With 10M views and counting plus a second year of work highlighting actual graduates, we feel honored and rewarded to contribute breakthrough creative to support a platform that helps people find their way to a new career path. FILM SOCIAL SNAPCHAT, INSTAGRAM, FACEBOOK DIGITAL RADIO Google Career Certificates | Emilio 00:00 / 00:30 Google Career Certificates | Steve 00:00 / 00:30 ​ " MOST TWEETED GOOGLE CAMPAIGN IN GOOGLE HISTORY " RESULTS CERT COMPLETERS Happy clients and buzzy press are always appreciated, but the true reward was seeing the human impact on real people’s lives. Thanks to the overwhelming success of both the program and the marketing, we were thrilled to expand the campaign in Year 2 with stories of real completers (graduates) putting their skills to work in their new careers.

  • NorCal Cannabis Case Study | Bonfire Labs

    A 360° APPROACH TO GO-TO-MARKET NORCAL CANNABIS COMPANY With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. FILM Highlighting heritage is fantastic way to establish credibility in the eyes of the viewer, but how do we do so when the legal cannabis industry arose just a few years ago? We went back to our roots, uncovering a rich, largely undiscussed history growing cannabis in California. With NorCal bringing the best of “OG” weed culture with the best of Silicon Valley tech, we told the story of a new kind of vertically-integrated packaged goods company. In addition to extensive product testing, we did deep interviews with the C-Suite about their backgrounds and the history of cannabis in California. This resulted in a story about the decades of experience that NorCal brings to bear, as well as a never-ending passion for growth. SOCIAL With such a new industry, there’s always going to be variety of curious eyes that want an insider look into your day-to-day. Across social platforms, we accommodated for all the type of content that consumers, dispensaries, partners, investors. and even potential growers would want to see. This resulted in a very strategically planned channel strategy to feature content anywhere from product innovation to cannabis education, all while forming tight-knit communities across platforms. BRAND GUIDELINES Nowadays it’s hard to flip open a magazine or drive down the highway without seeing huge marijuana leaves, loud type, and every weed pun imaginable. We knew people were excited about the industry becoming legal, but also knew that brands that appear a little more grown-up have potential for the long haul. While still maintaining the charm of their past and present, we took NorCal to a more down to earth, authoritative and trustworthy presence in the industry.

  • SFDO Beyond Profit Campaign | Bonfire Labs

    SOCIAL CAMPAIGN SALESFORCE.ORG Technology, when used for good, can change the world. Salesforce.org provides technology solutions to enable the success of non-profits, and thus create outcomes that are “Beyond Profit.” As part of a social campaign to drive enrollment for their London conference, we told the stories of four partners—highlighting their mission, notable outcomes, and how Salesforce helps enable this. ​ Across four partners and all social channels, we strategized, shaped the story, shot, edited, wrote and designed these editorial features. PARTNERS The Royal Society for the Prevention of Cruelty to Animals Accelerating the fight against human trafficking around the world Minimizing food waste while providing food to those in need Working to protect and assist refugees around the world With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. RSPCA UNSEEN UNHCR REFETTORIO PARIS

  • Disco Raise The Bar | Bonfire Labs

    DISCO RAISE THE BAR LEGAL EASE On the heels of a successful collaboration on their IPO, we worked with legal technology company DISCO to make a solid case for their services to customers. Positioning DISCO as the modern remedy for a legal industry stuck in the past, the project was the perfect opportunity to flex our character animation and sound design skills. Was it successful? You be the judge.

  • Alkami IPO Roadshow | Bonfire Labs

    ALKAMI IPO ROADSHOW A GOLDEN OPPORTUNITY Alkami helps local banks and credit unions set up the backend systems for online banking, and we were super pumped to help them make an IPO film. Between great-on-camera executives, some awesome creative collaborations, and tons of mutual trust, we were banking on success from day one.

  • Clover Health IPO Roadshow | Bonfire Labs

    CLOVER HEALTH IPO ROADSHOW REIMAGINING THE IPO VIDEO Clover Health has been thinking about Medicare insurance differently from day 1, so they turned to us to help them break the mold of traditional IPO films. Investors were going to come with a wide range of existing knowledge about Medicare Advantage, so rather than pack everything into a single film, we chunked the content into multiple shorter films with helpful graphics and a branded palette, so viewers could choose-their-own adventure.

  • Asana IPO Roadshow | Bonfire Labs

    ASANA IPO ROADSHOW COLLABORATING WITH THE BEST Asana helps teams work together to get awesome things done. And we worked with them to get this awesome IPO video done. Telling the story of Asana’s philosophy, capabilities, and tools was a real collaborative effort, and (no surprise here) everything went very smoothly and everyone stayed on task.

  • Bigcommerce IPO Roadshow | Bonfire Labs

    BIGCOMMERCE IPO ROADSHOW OUR FIRST PAN-PANDEMIC PROJECT When our friends at eCommerce provider BigCommerce were going public, they turned to us to make a standout IPO video. We planned, prepped, and filmed around their office in Austin — and then Covid hit. The next few months meant rethinking our post-production and collaboration processes and the ways we tell a cohesive story. A story that had investors putting BigC into their shopping carts, as the stock price almost doubled in the first three weeks after it opened.

  • Logitech Astro A30 | Bonfire Labs

    LOGITECH ASTRO A30 TURN UP THE COLLABORATION Listen to this: for our 35th project with Logitech, we leveled up our gaming game with dozens of deliverables spanning events, web, social, print, and packaging — with CG stills, lifestyle and product photography, and more — for the launch of the new Astro A30 wireless headphones. Casting, shooting, animating, editing, and retouching, all in 10 weeks. (Our ears are still ringing.)

  • Disco IPO Roadshow | Bonfire Labs

    DISCO IPO RAODSHOW MAKING THE CASE FOR A GREAT IPO When legal technology company DISCO was about to go public, they approached us to create an IPO film like no other (and we should know, we’ve done a bunch). We’re talking crane shots, lots of CG, and a client who was up for pretty much anything. No objections from us, your honor.

  • Behind The Scenes | Bonfire Labs

    SNEAK PEEK BEHIND THE SCENES From home "offices" to socially distant film sets, and all around the world, here's an insider look into life at Bonfire Labs.

  • Salesforce x Bonfire Labs

    BFFS WITH BENIOFF SALESFORCE After a decade of partnership working closely with the creative, marketing, and product teams, Bonfire Labs continues to be a trusted creative resource for the Salesforce brand, producing hundreds of projects a year. Creating content for Dreamforce, keynotes, testimonials, and product launches, we celebrate how complex technology and a simple, customer-focused experience creates real impact. FEATURED WORK World Interrupted Opener Brunello Cucinelli DREAMFORCE OPENER Adidas Rhode Island Salesforce Design Leadership Revenue Cloud 20th Anniversary Film Coca-Cola Blockchain Demo Salesforce Wall Reel More In Production

  • Product Marketing | Bonfire Labs

    WHAT DOES IT DO? PRODUCT MARKETING Hey Google, if I film my 501s dancing to build an AR experience in Adobe Aero using my Logitech Pencil and then share it on Google Drive, will my Fitbit Versa still log the steps? FEATURED WORK FITBIT CHARGE 4 Adobe Illustrator for iPad Google Career Certificates Logitech Circle Google Pixel Adobe Sensei Varian Medical Systems Halcyon Google Clips Levi's 501 CT Square Terminal API GoPro Hero Black Google Cloud The Pitch HPE GREENLAKE logitech quake Docusign CLM RingCentral MVP