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154 results found

  • Logitech Powered Family

    LOGITECH POWERED FAMILY CORDS? WHAT CORDS? They’re messy and tangled and ugly and cramp our style. With the launch of Logitech’s new wireless charger, we let the environment shine, showing that no matter what your vibe is, charging will fit right in.

  • Experiential | Bonfire Labs

    LET THE PEOPLE PLAY EXPERIENTIAL Always with the context first and foremost in mind, we design and create content for immersive and interactive experiences around the globe, as grand as Times Square and as compact as a smartwatch in a Best Buy. FEATURED WORK Salesforce Wall Reel Tipping Point AppDynamics AppSphere Splunk .conf 2020 Opener Google Next Event Teaser Salesforce World Interrupted Forgotten Suffragettes Salesforce Design Leadership Twitter London Design Museum Atlassian Facebook Point Cloud New Relic FutureStack

  • Social | Bonfire Labs

    ❤️🐴📷🌭🛹🏀🐻🐕🎂👩‍❤️‍💋‍👨🎧 😍 SOCIAL Putting all those hours of endless scrolling to good use. By studying consumer behavior, conversations, and interests, we take a contextual approach to social content. What will people like? How can we insert ourselves into conversations without being thirstyyy? How can we compete against that video of the cat that’s afraid of their own reflection? FEATURED WORK NorCal Cannabis Company Tipping Point Hint Water Facebook Spark AR Al Chapo's Playlists SFDO Beyond Profit Occidental Hills Fitbit Versa 2

  • Salesforce.org x Bonfire Labs

    TECHNOLOGY FOR GOOD SALESFORCE.ORG Scroll through the Salesforce.org partner list and you’ll see real, actual, beautiful, inspirational, measurable, positive impact in action. Every project we do together is rewarding; for the good we get to share, and the trust we’ve earned in sharing it. FEATURED WORK Philanthropy Cloud University of San Diego ALS Association Education Cloud Beyond Profit Unseen

  • SFDO Beyond Profit Campaign | Bonfire Labs

    SOCIAL CAMPAIGN SALESFORCE.ORG Technology, when used for good, can change the world. Salesforce.org provides technology solutions to enable the success of non-profits, and thus create outcomes that are “Beyond Profit.” As part of a social campaign to drive enrollment for their London conference, we told the stories of four partners—highlighting their mission, notable outcomes, and how Salesforce helps enable this. ​ Across four partners and all social channels, we strategized, shaped the story, shot, edited, wrote and designed these editorial features. PARTNERS The Royal Society for the Prevention of Cruelty to Animals Accelerating the fight against human trafficking around the world Minimizing food waste while providing food to those in need Working to protect and assist refugees around the world With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. RSPCA UNSEEN UNHCR REFETTORIO PARIS

  • Forgotten Suffragettes | Bonfire Labs

    GUERRILLA ACTIVATION FORGOTTEN SUFFRAGETTES Women’s suffrage has been whitewashed by history, with an almost exclusive focus on Caucasian women. On "Women Equality's Day," our team created a guerrilla-style campaign to teach today's generation about women of all races who were part of the movement, but are often forgotten in history. Our team of mixed-race female creatives wanted to give the forgotten heroes of the women's suffrage movement the spotlight they deserve. We captured the attention of viewers as they went about their daily lives, by airdropping baseball card-like biographies of suffragettes to their mobile phones. Each card contained a description of each woman's contribution to the voting and equality movements and posed the question "Do you know this woman?" This campaign was published by Graphic Design USA, Communication Arts, and The San Francisco Egotist Magazine. PRESS THE FORGOTTEN SUFFRAGETTES ONLINE PRESENCE WEBSITE

  • Logitech x Bonfire Labs

    SOUND ON LOGITECH Over the course of our partnership, Logitech streamlined offerings and built an internal agency. Our built-in flexibility allowed the relationship to adapt and grow too, as we worked together in launching over ten products. Sometimes as creators, sometimes as a compliment, always as collaborators. FEATURED WORK Tap Powered Family Ultimate Ears Circle Base More In Production

  • Bonfire Labs | Home

    WE ARE A CREATIVE STUDIO BORN & BRED IN SAN FRANCISCO working remotely around the world Our Reel Adobe Aero Google Cloud "The Pitch" Salesforce.org Education Cloud Logitech Ultimate Ears Ancestry Yearbooks Salesforce Brunello Cucinelli Fitbit Sense Airbnb Host Education Salesforce Rhode Island Square Terminal API Sony Jane SEE ALL WORK

  • Twitter x Bonfire Labs

    WHAT'S HAPPENING? TWITTER The emotional, culturally-driven videos "actually explain what Twitter is for,” according to ReCode. Who are we to argue? Working with Twitter’s Brand Studio, we’ve strategized, ideated, and executed celebrations of their brand—from their 10-year anniversary film, to their first brand manifesto, to timely digital shorts around trending topics. FEATURED WORK #GameTime Manifesto 10th Anniversary NFL Live London Design Museum #Politics #NowPlaying More In Production

  • Fitbit x Bonfire Labs

    EVERY STEP OF THE WAY FITBIT Not too long ago, people had to count their steps manually. It was a laborious and socially awkward process. Then Fitbit entered the wearable space and changed everything. As Fitbit’s go-to resource for product launches, we create everything from global TV spots to photo real product animation. Step by step. This collaborative partnership continues to grow and thrive, now at a dozen successful launches. And counting. FEATURED WORK Sense Versa Lite Edition Versa Flyer Charge 4 Versa 2 Ace Charge 3 Ionic Versa Family

  • NorCal Cannabis Case Study | Bonfire Labs

    A 360° APPROACH TO GO-TO-MARKET NORCAL CANNABIS COMPANY With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. FILM Highlighting heritage is fantastic way to establish credibility in the eyes of the viewer, but how do we do so when the legal cannabis industry arose just a few years ago? We went back to our roots, uncovering a rich, largely undiscussed history growing cannabis in California. With NorCal bringing the best of “OG” weed culture with the best of Silicon Valley tech, we told the story of a new kind of vertically-integrated packaged goods company. In addition to extensive product testing, we did deep interviews with the C-Suite about their backgrounds and the history of cannabis in California. This resulted in a story about the decades of experience that NorCal brings to bear, as well as a never-ending passion for growth. SOCIAL With such a new industry, there’s always going to be variety of curious eyes that want an insider look into your day-to-day. Across social platforms, we accommodated for all the type of content that consumers, dispensaries, partners, investors. and even potential growers would want to see. This resulted in a very strategically planned channel strategy to feature content anywhere from product innovation to cannabis education, all while forming tight-knit communities across platforms. BRAND GUIDELINES Nowadays it’s hard to flip open a magazine or drive down the highway without seeing huge marijuana leaves, loud type, and every weed pun imaginable. We knew people were excited about the industry becoming legal, but also knew that brands that appear a little more grown-up have potential for the long haul. While still maintaining the charm of their past and present, we took NorCal to a more down to earth, authoritative and trustworthy presence in the industry.

  • Product Marketing | Bonfire Labs

    WHAT DOES IT DO? PRODUCT MARKETING Hey Google, if I film my 501s dancing to build an AR experience in Adobe Aero using my Logitech Pencil and then share it on Google Drive, will my Fitbit Versa still log the steps? FEATURED WORK Fitbit Charge 4 Adobe Illustrator for iPad Logitech Circle Google Pixel Adobe Sensei Varian Medical Systems Halcyon Google Clips Levi's 501 CT Square Terminal API GoPro Hero Black Google Cloud "The Pitch" More In Production

  • Salesforce x Bonfire Labs

    BFFS WITH BENIOFF SALESFORCE After a decade of partnership working closely with the creative, marketing, and product teams, Bonfire Labs continues to be a trusted creative resource for the Salesforce brand, producing hundreds of projects a year. Creating content for Dreamforce, keynotes, testimonials, and product launches, we celebrate how complex technology and a simple, customer-focused experience creates real impact. FEATURED WORK World Interrupted Opener Brunello Cucinelli Adidas Coca-Cola Salesforce Design Leadership 20th Anniversary Film Rhode Island Blockchain Demo Salesforce Wall Reel More in Production

  • Investor | Bonfire Labs

    GETTING BUY-IN INVESTOR Having collaborated with the c-suites of over a dozen companies and their banks for public offerings, direct listings, or mergers with a SPAC, we have embraced the philosophy that investors don’t just invest in companies, they invest in people. We see investor films as opportunities to create brand documentaries, highlighting the why, the what, and the who in equal measure. FEATURED WORK Endava Hims & Hers Amwell NorCal Heritage Livongo Alector Eventbrite More In Production

  • GoPro x Bonfire Labs

    REMEMBER OUTSIDE? GOPRO First partnering with GoPro in 2016, our early successes led to an increased role developing all launch content for four new products, including the omnipresent Point of Sale video in 40,000 stores worldwide. We’ve traveled great lengths and shredded the gnar to highlight the killer stories behind these products and the people who use them, from the forests of the Pacific Northwest to Summer snow in South America. FEATURED WORK Hero Session Ecosystem Hero Black Karma Installation Care Weekend Challenge Custom Solutions

  • Education | Bonfire Labs

    EXPAND YOUR MIND EDUCATION Accuracy may be table stakes, but engagement should be the prime directive. Whether for accredited classes, casual learning, edumarketing, or explainers, we’re competing with apps, ads, and the everyday distractions of a digital life, so we need to hold our audience's attention while helping them retain the info and build the skills that they need. FEATURED WORK Airbnb Host Education Program Google Chromebook Adobe Festival of the Impossible Apollo Music Industry Today Facebook Group Admin Salesforce.org Education Cloud Google Home Google Pixelbook Apollo Suze Orman Apollo Innovators Accelerator

  • Facebook x Bonfire Labs

    GROWING UP TOGETHER FACEBOOK This partnership doesn’t stretch all the way back to when they were “The Facebook” but it’s close. For over 10 years, Bonfire Labs has worked across product launches, new hardware, MR platforms, and educational strategy and content. Our flexible model allows us to partner with film groups, creative teams, or marketing and product managers to bring the brand to life in everything we collaborate on. FEATURED WORK Spark AR Timeline Launch Point Cloud Manifold 3D VR Camera

  • Documentary | Bonfire Labs

    BRANDS IN REAL LIFE DOCUMENTARY Customer stories, product stories, relationship stories. Applying the curiosity and honesty of a documentarian allows us to make films that resonate with audiences and customers, moving beyond a language of marketing to a language of authenticity. The results are at turns philosophical, enlightening, inspirational, but always above all else, human. FEATURED WORK Salesforce Rhode Island Salesforce Brunello Cucinelli Airbnb Host Education Program Salesforce.org University of San Diego Dropbox User Testimonials Ancestry Yearbooks Hims & Hers Salesforce.org ALS Association Glu Covet Fashion Facebook Group Admin Ricoh 360 Launch More In Production

  • Animation | Bonfire Labs

    ooOooOo PRETTY ANIMATION 2D, 3D, 2.5D, Augmented Reali-D, D-Fence, Vitamin D. We do all the Ds. FEATURED WORK Fitbit Ionic HPE Ezmeral Vertex Brand Anthem LinkedIn Teen Safety Sony Jane Salesforce.org Education Cloud Farewell How It Works Dropbox Business Salesforce Wall Reel Salesforce World Interrupted Facebook Manifold VR Camera More In Production

  • Ancestry x Bonfire Labs

    CONNECTING TODAY TO YESTERDAY ANCESTRY Since 2013, Bonfire Labs has worked extensively with Ancestry’s executive, brand, and creative teams. Sometimes we concept, sometimes we produce. Often we do both. For everything from TV spots to website content, global campaigns to micro-targeted social. As the world grows increasingly myopic, staying connected with the past has never been more vital, and the stories that guide people there have never been more rewarding to tell. FEATURED WORK St. Patrick's Day "Make Them Count" Yearbooks Father's Day Olympics DNA Day Summer Campaign Holiday Hand-in-Hand You're in Control Untold Stories More In Production

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