A CREATIVE STUDIO MOVING BRANDS FURTHER FASTER we think like an agency, act like a production company, and behave like adults REEL Google Career Certificates Facebook x PAC-MAN Quip Rechargeable Toothbrush Ancestry 1950 Census Logitech Astro A30 Fitbit Sense 2 Toast Spark Angi BBQ G-P Brand Re-Launch Dreamforce Opener Bitwise Sommelier Salesforce.org Education Cloud Adobe Smithsonian Ancestry Yearbooks Salesforce Rhode Island Square Terminal API Rakuten Cash Back for Change Google Cloud The Pitch Airbnb Host Education Sony Jane more in production SEE MORE WORK

EVERY STEP OF THE WAY FITBIT Not too long ago, people had to count their steps manually. It was a laborious and socially awkward process. Then Fitbit entered the wearable space and changed everything. As Fitbit’s go-to resource for product launches, we create everything from global TV spots to photo real product animation. Step by step. This collaborative partnership continues to grow and thrive, with dozens of successful launches under our belt... And counting. FEATURED WORK Sense Versa Lite Edition Versa Flyer Charge 4 Sense 2 Versa 2 Ace Charge 3 Ionic Versa Family

CONNECTING TODAY TO YESTERDAY ANCESTRY Since 2013, Bonfire Labs has worked extensively with Ancestry’s executive, brand, and creative teams. Sometimes we concept, sometimes we produce. Often we do both. For everything from TV spots to website content, global campaigns to micro-targeted social. As the world grows increasingly myopic, staying connected with the past has never been more vital, and the stories that guide people there have never been more rewarding to tell. FEATURED WORK St. Patrick's Day "Make Them Count" Ancestry 1950 Census Yearbooks Father's Day Olympics Ancestry Past to Present DNA Day Holiday Summer Campaign Untold Stories Hand-in-Hand You're in Control more in production

WHY HELLO THERE ABOUT Bonfire Labs is a creative studio born and bred in San Francisco. We have long-running collaborative partnerships with many of the best brands in the world. In the parlance of our times, we’re scalable as hell. Our flexible model lets us fit process, talent, and timeline to any given project--not the other way around. Our clients like that. We like that. We think you’ll like it too. Let’s make a thing.* ​ *Strategy, brand platforms, integrated campaigns, broadcast spots, web content, social, launch films, product and educational films, popcorn...we make it all. Interested in joining our team? Check out our current openings here . OUR TEAM @BONFIRELABS INTERESTED IN WORKING WITH US? Find open positions here.

OUR BREAD AND BUTTER ADOBE Since 2012, Bonfire Labs has helped bring Adobe’s new products and features to life. Never losing sight of the end user, we love the challenge of making information inspirational, and vice versa. Recent successes include the Aero launch at their MAX event, and a series of videos for the (incredibly named) Festival of the Impossible. FEATURED WORK Adobe Lightroom Adobe Smithsonian adobe max Adobe X PIXAR Soul Contest Design is Power Adobe Premiere Pro Aero Illustrator for iPad Experience Cloud Sensei Festival of the Impossible more in production

SOUND ON LOGITECH Over the course of our partnership, Logitech streamlined offerings and built an internal agency. Our built-in flexibility allowed the relationship to adapt and grow too, as we worked together in launching many new products. Sometimes as creators, sometimes as a compliment, always as collaborators. FEATURED WORK Powered Family logitech astro a30 TAP Circle Base Ultimate Ears LOGITECH QUAKE More In Production

BFFS WITH BENIOFF SALESFORCE After a decade of partnership working closely with the creative, marketing, and product teams, Bonfire Labs continues to be a trusted creative resource for the Salesforce brand, producing hundreds of projects a year. Creating content for Dreamforce, keynotes, testimonials, and product launches, we celebrate how complex technology and a simple, customer-focused experience creates real impact. FEATURED WORK World Interrupted Opener Brunello Cucinelli DREAMFORCE OPENER Adidas Rhode Island Salesforce Design Leadership Revenue Cloud 20th Anniversary Film Coca-Cola Blockchain Demo Salesforce Wall Reel More In Production

YOUR FAVORITE PAIR GAP Who doesn't love a classic well-worn pair of jeans? That's what our partnership with the GAP has felt like over the last decade. Whether it's vision films, employee recruitment programs, or helping to launch a new corporate vision, it's always a comfortable fit partnering with this foundational San Francisco brand. inclusive by Design Words to Live By

CHECK IT OUT WORK Honestly why read about it up here when you could already be watching it right down there? Epic stuff, funny stuff, human stuff, cool stuff, pretty stuff, smart stuff. So MUCH stuff! Angi Customer Testimonial BigCommerce Okta Customer Identity The Knot HPE Ezmeral Logitech Ultimate Ears RARIBLE What is splunk? MADE BY THE BAY Google x Football Association NorCal Cannabis LinkedIn Teen Safety Ancestry Make Them Count" GE Minds + Machines Conference Levi's 501 CT ADOBE X PIXAR SOUL CONTEST Brunello Cucinelli Fitbit Ace Salesforce World Interrupted Opener Salesforce Adidas Twitter 10th Anniversary Blade Shadow Logitech Tap Facebook Manifold VR Camera Ancestry Past to Present

WE'RE FEELING LUCKY GOOGLE Product launches, user education, social campaigns, moonshot pitches, conference centerpiece videos. Bonfire has done it all for Google in a decade-plus relationship that’s part strategic, part creative, part production, and all partnership. Google always keeps it Googley, in all the ways, so we do too. Look it up on Bing if you don’t believe us. FEATURED WORK Partner Summit Google Career Certificates Google x Football Association Every Day Home Good Morning Next Event Teaser The Pitch Adsense Clips Pixel Pixelbook Google Chromebook Google Carrefour more in production

IT TAKES TWO CLIENTS We have long-running collaborative partnerships with some of the best brands in the world. Many of them, in fact. From cameras to cannabis, tech to travel, and Salesforce to...Salesforce.org. ADDITIONAL CLIENTS

GOOD FOR EVERYTHING SPLUNK Partnering closely with Splunk’s incredibly handsome and talented Director of Brand and Creative, we developed a visual language that brought Splunk's “Data To Everything” platform to life. Our work has opened conferences, launched brands, and served as foundational building blocks for the future vision of Splunk. Humblebrag - one film played before Obama's guest speech to the company, so yes we can, and yes we did. FEATURED WORK .conf 2020 Opener Superbowl Data to everything What Is Splunk? Splunk for good more in production

REMEMBER OUTSIDE? GOPRO First partnering with GoPro in 2016, our early successes led to an increased role developing all launch content for four new products, including the omnipresent Point of Sale video in 40,000 stores worldwide. We’ve traveled great lengths and shredded the gnar to highlight the killer stories behind these products and the people who use them, from the forests of the Pacific Northwest to Summer snow in South America. FEATURED WORK Hero Session Ecosystem Hero Black Karma Installation Care Weekend Challenge Custom Solutions

GROWING UP TOGETHER FACEBOOK This partnership doesn’t stretch all the way back to when they were “The Facebook” but it’s close. For over 10 years, Bonfire Labs has worked across product launches, new hardware, MR platforms, gaming platforms and educational strategy and content. Our flexible model allows us to partner with film groups, creative teams, or marketing and product managers to bring the brand to life in everything we collaborate on. FEATURED WORK Spark AR PAC-MAN Timeline Launch Point Cloud Manifold 3D VR Camera more in production

BONFIRE LABS PRIVACY POLICY What information do we collect? We collect information from you when you fill out our contact form. When requesting more information on our site, as appropriate, you may be asked to enter your: name, e-mail address and/or phone number. You may however, visit our site anonymously. What do we use your information for? Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide, may be used to send you information in addition to receiving occasional company news, updates, related product or service information, etc. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email. How do we protect your information? We use a secure server and all supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology. It is encrypted into our Database to be only accessed by those authorized with special access rights to our systems, and are required to keep the information confidential. Do we use cookies? Yes. (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information) We use cookies to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors in aggregate. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. Do we disclose any information to outside parties? We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. California Online Privacy Protection Act Compliance Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent. Changes to our Privacy Policy If we decide to change our privacy policy, we will post those changes on this page. This policy was last modified on 08/05/2018. Contacting Us If there are any questions regarding this privacy policy you may contact us using the information below. Bonfire Labs 595 Pacific Ave 4th Fl San Francisco, CA 94133 United States INFO@BONFIRELABS.COM 4153948200

A 360° APPROACH TO GO-TO-MARKET NORCAL CANNABIS COMPANY With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. FILM Highlighting heritage is fantastic way to establish credibility in the eyes of the viewer, but how do we do so when the legal cannabis industry arose just a few years ago? We went back to our roots, uncovering a rich, largely undiscussed history growing cannabis in California. With NorCal bringing the best of “OG” weed culture with the best of Silicon Valley tech, we told the story of a new kind of vertically-integrated packaged goods company. In addition to extensive product testing, we did deep interviews with the C-Suite about their backgrounds and the history of cannabis in California. This resulted in a story about the decades of experience that NorCal brings to bear, as well as a never-ending passion for growth. SOCIAL With such a new industry, there’s always going to be variety of curious eyes that want an insider look into your day-to-day. Across social platforms, we accommodated for all the type of content that consumers, dispensaries, partners, investors. and even potential growers would want to see. This resulted in a very strategically planned channel strategy to feature content anywhere from product innovation to cannabis education, all while forming tight-knit communities across platforms. Contact BRAND GUIDELINES Nowadays it’s hard to flip open a magazine or drive down the highway without seeing huge marijuana leaves, loud type, and every weed pun imaginable. We knew people were excited about the industry becoming legal, but also knew that brands that appear a little more grown-up have potential for the long haul. While still maintaining the charm of their past and present, we took NorCal to a more down to earth, authoritative and trustworthy presence in the industry.

NORCAL CANNABIS COMPANY CASE STUDY THIS IS CANNABIS. No other company in the industry has the authentic heritage, OG status and the scale of NorCal. Seeking to revolutionize the perception of the cannabis industry, we highlighted NorCal’s importance through a focus on the entire business, rather than a single product. We started our story as brand documentarians and began the creative process through extensive interviews with the NorCal founders, uncovering the company's legacy through the personal stories. Starting with a brand film, we set out on a targeted B2B creative and media strategy. This launch included a series of long and short form videos, data-driven insights, infographics, social posts, digital ads, print, OOH, and experiential events. We developed creative that borrowed from the B2B vernacular, and extended the reach into more traditional financial press, broadening the overall awareness of cannabis investment, and in turn, establishing NorCal as the opportunity of the industry.

BONFIRE LABS REEL WE'RE GROWING. WE'RE ADAPTING. IT'S ALL VERY EXCITING. Another year of change and growth for our team, our clients, and the world. We traveled the globe working with incredible brands (40+) on hundreds of projects. Live action, animation, branding, documentaries, social content, EDU and lots of fun in between.

SO MANY HATS SERVICES Creative. Production. Strategy. Social. Animation. Experiential. VFX. Education. Rapid branding. Documentary. Product launches. Prototyping. Investor pitches. Too many to fit our character cou Animation Brand Documentary Experiential Education Investor Product Marketing Social

ooOooOo PRETTY ANIMATION 2D, 3D, 2.5D, Augmented Reali-D, D-Fence, Vitamin D. We do all the Ds. FEATURED WORK Applovin Explainer BigCommerce fitbit sense 2 HPE Ezmeral adobe max InMarket Cannes Campaign Quip Rechargeable Toothbrush Sony Jane Disco Raise The Bar data nerd 8x8 Overview Video Fitbit Ionic LinkedIn Teen Safety Vertex Brand Anthem Salesforce.org Education Cloud Salesforce Revenue Cloud Farewell How It Works Dropbox Business FACEBOOK MANIFOLD VR CAMERA Salesforce Wall Reel Salesforce World Interrupted more in production