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  • Gap Words To Live By | Bonfire Labs

    GAP WORDS TO LIVE BY WALK THE GAP INC. TALK When new Gap Inc. CEO, Sonia Syngal came on at the height of the pandemic and during a concerned retail industry, she wanted to unite both external and internal audiences with shared “Words to Live By” as they navigated this new time together. This video introduced their new mission to their 14,000 employee base as well as outside stakeholders through a “cultural operating system.” It served to align everyone from the junior store associate on the floor at Athleta to a senior product manager at Banana Republic through a unifying message to carry through day after day.

  • Bonfire Labs | Home

    WE ARE A CREATIVE STUDIO BORN & BRED IN SAN FRANCISCO working remotely around the world Our Reel Rakuten "Cash Back for Change" Adobe Aero Salesforce.org Education Cloud Logitech Ultimate Ears Ancestry Yearbooks Fitbit Sense Google Cloud "The Pitch" Airbnb Host Education Salesforce Rhode Island Square Terminal API Sony Jane Out of gallery SEE MORE WORK

  • Gap Purpose | Bonfire Labs

    GAP PURPOSE INCLUSIVITY, BY DESIGN As a follow-up to Gap Inc. CEO Sonia Syngal’s “Words to Live By,” this video unpacked the company’s purpose, “Inclusivity, by Design.” With Gap Inc.’s legacy of democratizing style, price, luxury and societal standards, this video served as a piece to unite employees under this common thread to bridge the gap across style, gender, generations, people and place.

  • Investor | Bonfire Labs

    GETTING BUY-IN INVESTOR Having collaborated with the c-suites of over twenty five companies and their banks for public offerings, direct listings, or mergers with a SPAC, we have embraced the philosophy that investors don’t just invest in companies, they invest in people. We see investor films as opportunities to create brand documentaries, highlighting the why, the what, and the who in equal measure. FEATURED WORK Endava Hims & Hers Amwell NorCal Heritage Livongo Alector Eventbrite More In Production Out of gallery

  • SFDO Beyond Profit Campaign | Bonfire Labs

    SOCIAL CAMPAIGN SALESFORCE.ORG Technology, when used for good, can change the world. Salesforce.org provides technology solutions to enable the success of non-profits, and thus create outcomes that are “Beyond Profit.” As part of a social campaign to drive enrollment for their London conference, we told the stories of four partners—highlighting their mission, notable outcomes, and how Salesforce helps enable this. ​ Across four partners and all social channels, we strategized, shaped the story, shot, edited, wrote and designed these editorial features. PARTNERS The Royal Society for the Prevention of Cruelty to Animals Accelerating the fight against human trafficking around the world Minimizing food waste while providing food to those in need Working to protect and assist refugees around the world With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. RSPCA Out of gallery UNSEEN Out of gallery UNHCR Out of gallery REFETTORIO PARIS Out of gallery

  • About | Bonfire Labs

    WHY HELLO THERE ABOUT Bonfire Labs is a creative studio born and bred in San Francisco. We have long-running collaborative partnerships with many of the best brands in the world. In the parlance of our times, we’re scalable as hell. Our flexible model lets us fit process, talent, and timeline to any given project--not the other way around. Our clients like that. We like that. We think you’ll like it too. Let’s make a thing.* ​ *Strategy, brand platforms, integrated campaigns, broadcast spots, web content, social, launch films, product and educational films, popcorn...we make it all. Out of gallery OUR TEAM Out of gallery @BONFIRELABS INTERESTED IN WORKING WITH US? Find open positions here .

  • Animation | Bonfire Labs

    ooOooOo PRETTY ANIMATION 2D, 3D, 2.5D, Augmented Reali-D, D-Fence, Vitamin D. We do all the Ds. FEATURED WORK Fitbit Ionic HPE Ezmeral Vertex Brand Anthem LinkedIn Teen Safety Sony Jane Salesforce.org Education Cloud Farewell How It Works Dropbox Business Salesforce Wall Reel Salesforce World Interrupted Facebook Manifold VR Camera Salesforce Revenue Cloud Out of gallery

  • Logitech Ultimate Ears | Bonfire Labs

    LOGITECH ULTIMATE EARS TURN IT UP With product code names Brooklyn and Manhattan, we knew we needed to shoot this one on location in NYC. (We also knew we needed some pizza at Joe’s.) Back in SF, we topped it off with unique VFX animation. By melding gritty streetscapes with CG facial movements that mimic the physics of speakers, this video blasted its way past the digital marketing landscape and into retail and outdoor engagements. Ya dig?

  • IPO Reel | Bonfire Labs

    BONFIRE LABS IPO REEL GETTING BUY-IN Having collaborated with the c-suites of over a dozen companies and their banks for public offerings, direct listings, or mergers with a SPAC, we have embraced the philosophy that investors don’t just invest in companies, they invest in people. We see investor films as opportunities to create brand documentaries, highlighting the why, the what, and the who in equal measure.

  • Logitech Quake | Bonfire Labs

    LOGITECH QUAKE WE'RE GAME #ProTip Close-ups of products in a black void always look cool af. So when Logitech wanted to launch their new gaming headphones, Pro X Wireless, we highlighted every new feature, curve, seam and sound that’ll be a win for every player.

  • Blade Shadow | Bonfire Labs

    BLADE SHADOW CHANGE THE WAY YOU GAME Blade’s flagship product, Shadow, makes high-level gaming available to anyone, finally untethered from the tower. This extremely rare *literal* game-changer is powerful, disruptive, smart... and damn cool. With a referral from our fifth most talented writer, we partnered with our tallest client and harnessed those Shadow-specific qualities for the US launch film, distilling the product’s promise into a distinctive feeling, telling their story in style.

  • NorCal Cannabis Case Study | Bonfire Labs

    A 360° APPROACH TO GO-TO-MARKET NORCAL CANNABIS COMPANY With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. FILM Highlighting heritage is fantastic way to establish credibility in the eyes of the viewer, but how do we do so when the legal cannabis industry arose just a few years ago? We went back to our roots, uncovering a rich, largely undiscussed history growing cannabis in California. With NorCal bringing the best of “OG” weed culture with the best of Silicon Valley tech, we told the story of a new kind of vertically-integrated packaged goods company. In addition to extensive product testing, we did deep interviews with the C-Suite about their backgrounds and the history of cannabis in California. This resulted in a story about the decades of experience that NorCal brings to bear, as well as a never-ending passion for growth. SOCIAL With such a new industry, there’s always going to be variety of curious eyes that want an insider look into your day-to-day. Across social platforms, we accommodated for all the type of content that consumers, dispensaries, partners, investors. and even potential growers would want to see. This resulted in a very strategically planned channel strategy to feature content anywhere from product innovation to cannabis education, all while forming tight-knit communities across platforms. BRAND GUIDELINES Nowadays it’s hard to flip open a magazine or drive down the highway without seeing huge marijuana leaves, loud type, and every weed pun imaginable. We knew people were excited about the industry becoming legal, but also knew that brands that appear a little more grown-up have potential for the long haul. While still maintaining the charm of their past and present, we took NorCal to a more down to earth, authoritative and trustworthy presence in the industry.

  • Ancestry You're in Control | Bonfire Labs

    ANCESTRY YOU'RE IN CONTROL YOUR DNA BELONGS TO YOU The look and feel we developed for this video about privacy and protection proved so effective that Ancestry.com carried it over into all other materials on the topic.

  • Brand | Bonfire Labs

    STRATEGY MEETS CREATIVITY BRAND Brand expressions are no longer carved in stone and shouted from a mountaintop, they are an ever-evolving conversation with their many audiences. For a brand to evolve iteratively and organically, it needs strong foundations on which it can build a virtuous cycle between audience feedback and impactful, sometimes provocative, content to propel it forward. FEATURED WORK NorCal Case Study Salesforce Education Cloud Ancestry Case Study Blade Shadow Twitter 10th Anniversary THX Brand Exploration Ancestry "Make Them Count" SFDO Philanthropy Cloud Out of gallery

  • Dropbox User Testimonials | Bonfire Labs

    DROPBOX USER TESTIMONIALS DROPBOX FOR FOOTBALL?! West and Dropbox approached Bonfire Labs to create videos that would showcase the unusual ways that Dropbox could be used. From a pool of more than 4,500 possible user candidates, the team from Bonfire Labs worked with director Amanda Micheli to pick three compelling stories. In the breakneck timeframe of 3 1/2 weeks, Bonfire cast, shot, edited, and finished all three videos – with principal talent in Ohio, Portland, and Montreal. Two crews, lots of Skypes, and a considerable amount of Red Bull™ resulted in three great stories: Clark, Eva, and Gilles.

  • Fitbit Versa | Bonfire Labs

    FITBIT VERSA LIVE YOUR BEST LIFE On the heels of delivering several videos to launch Ionic, we teamed up again to help shape the message and look of Fitbit’s unveiling of Versa at CES. This was followed by several global broadcast commercials, as well as digital marketing videos. From concept design to scripting, live-action shoots to 3D rendering and post-production, it’s been a blast to collaborate with Fitbit’s amazing team.

  • Behind The Scenes | Bonfire Labs

    SNEAK PEEK BEHIND THE SCENES From home "offices" to socially distant film sets, and all around the world, here's an insider look into life at Bonfire Labs. Out of gallery

  • Salesforce x Bonfire Labs

    BFFS WITH BENIOFF SALESFORCE After a decade of partnership working closely with the creative, marketing, and product teams, Bonfire Labs continues to be a trusted creative resource for the Salesforce brand, producing hundreds of projects a year. Creating content for Dreamforce, keynotes, testimonials, and product launches, we celebrate how complex technology and a simple, customer-focused experience creates real impact. FEATURED WORK World Interrupted Opener Brunello Cucinelli Adidas Rhode Island Salesforce Design Leadership Revenue Cloud 20th Anniversary Film Coca-Cola Blockchain Demo Salesforce Wall Reel Out of gallery

  • Lytro Cinema Camera Launch | Bonfire Labs

    LYTRO CINEMA CAMERA LAUNCH BEST DoP EVER Lytro Cinema is defying the traditional physics of on-set capture by virtualizing creative camera decisions. We were thrilled to get under the hood of this new tech as part of our ongoing partnership with Lytro, from concept to final product. This included shooting and manipulating footage from the Lytro Cinema camera, intensive 3D motion graphics, and interviews with industry leaders.

  • Logitech x Bonfire Labs

    SOUND ON LOGITECH Over the course of our partnership, Logitech streamlined offerings and built an internal agency. Our built-in flexibility allowed the relationship to adapt and grow too, as we worked together in launching over ten products. Sometimes as creators, sometimes as a compliment, always as collaborators. FEATURED WORK Tap Powered Family Ultimate Ears Circle Base More In Production Out of gallery