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  • Bonfire Labs | Home

    WE ARE A CREATIVE STUDIO BORN & BRED IN SAN FRANCISCO working remotely around the world REEL Facebook x PAC-MAN Google Career Certificates Adobe Aero Fitbit Sense Rakuten "Cash Back for Change" Logitech Ultimate Ears Salesforce.org Education Cloud Ancestry Yearbooks Google Cloud "The Pitch" Airbnb Host Education Salesforce Rhode Island Square Terminal API Sony Jane DREAMFORCE OPENER More In Production Out of gallery SEE MORE WORK

  • Splunk Data To Everything

    SPLUNK DATA TO EVERYTHING ALL THE SPLUNK This was our first film, that set the look, feel and tone for many pieces to follow. It was the launch of Splunk's Data To Everything campaign, a brand platform and tagline that continues to the foundation for all marketing work.

  • Splunk x Bonfire Labs

    GOOD FOR EVERYTHING SPLUNK Partnering closely with Splunk’s incredibly handsome and talented Director of Brand and Creative, we developed a visual language that brought the Spunk's “Data To Everything” platform to life. Our work has opened conferences, launched brands, and served as foundational building blocks for the future vision of Splunk. Humblebrag - one film played before Obama's guest speech to the company, so yes we can, and yes we did. FEATURED WORK .conf 2020 Opener Superbowl Data to everything What Is Splunk? Splunk for good more in production Out of gallery

  • Work | Bonfire Labs

    CHECK IT OUT WORK Honestly why read about it up here when you could already be watching it right down there? Epic stuff, funny stuff, human stuff, cool stuff, pretty stuff, smart stuff. So MUCH stuff! Logitech Tap The Knot MADE BY THE BAY HPE Ezmeral NorCal Cannabis "Heritage" RARIBLE What is splunk? Levi's 501 CT LinkedIn Teen Safety GE Minds + Machines Conference Google x Football Association Ancestry "Make Them Count" Fitbit Ace Salesforce World Interrupted Opener PIE CUSTOMER FILMS Salesforce Adidas ADOBE SOUL CONTEST Twitter 10th Anniversary Brunello Cucinelli Facebook Manifold VR Camera Blade Shadow Ancestry Past to Present Google Pixelbook Adobe Festival of the Impossible NorCal Cannabis Occidential Hills Out of gallery

  • Salesforce x Bonfire Labs

    BFFS WITH BENIOFF SALESFORCE After a decade of partnership working closely with the creative, marketing, and product teams, Bonfire Labs continues to be a trusted creative resource for the Salesforce brand, producing hundreds of projects a year. Creating content for Dreamforce, keynotes, testimonials, and product launches, we celebrate how complex technology and a simple, customer-focused experience creates real impact. FEATURED WORK World Interrupted Opener Brunello Cucinelli Adidas Rhode Island Salesforce Design Leadership Revenue Cloud 20th Anniversary Film Coca-Cola Blockchain Demo Salesforce Wall Reel DREAMFORCE OPENER More In Production Out of gallery

  • Animation | Bonfire Labs

    ooOooOo PRETTY ANIMATION 2D, 3D, 2.5D, Augmented Reali-D, D-Fence, Vitamin D. We do all the Ds. FEATURED WORK Applovin Explainer Fitbit Sense HPE Ezmeral adobe max 2020 Sony Jane Vertex Brand Anthem LinkedIn Teen Safety Fitbit Ionic Salesforce Revenue Cloud Salesforce.org Education Cloud Farewell How It Works Dropbox Business Salesforce Wall Reel Salesforce World Interrupted FACEBOOK MANIFOLD VR CAMERA more in production Out of gallery

  • Google x Bonfire Labs

    WE'RE FEELING LUCKY GOOGLE Product launches, user education, social campaigns, moonshot pitches, conference centerpiece videos. Bonfire has done it all for Google in a decade-plus relationship that’s part strategic, part creative, part production, and all partnership. Google always keeps it Googley, in all the ways, so we do too. Look it up on Bing if you don’t believe us. FEATURED WORK Partner Summit Google Career Certificates Google x Football Association Every Day Home Good Morning Next Event Teaser The Pitch Adsense Clips Pixel Pixelbook Google Chromebook Google Carrefour More in production Out of gallery

  • Adobe x Bonfire Labs

    OUR BREAD AND BUTTER ADOBE Since 2012, Bonfire Labs has helped bring Adobe’s new products and features to life. Never losing sight of the end user, we love the challenge of making information inspirational, and vice versa. Recent successes include the Aero launch at their MAX event, and a series of videos for the (incredibly named) Festival of the Impossible. FEATURED WORK Design is Power Aero MAX 2020 Adobe Soul Contest Experience Cloud Illustrator for iPad Sensei Festival of the Impossible Out of gallery

  • Clients | Bonfire Labs

    IT TAKES TWO CLIENTS We have long-running collaborative partnerships with some of the best brands in the world. Many of them, in fact. From cameras to cannabis, tech to travel, and Salesforce to...Salesforce.org. Out of gallery ADDITIONAL CLIENTS Out of gallery

  • Documentary | Bonfire Labs

    BRANDS IN REAL LIFE DOCUMENTARY Customer stories, product stories, relationship stories. Applying the curiosity and honesty of a documentarian allows us to make films that resonate with audiences and customers, moving beyond a language of marketing to a language of authenticity. The results are at turns philosophical, enlightening, inspirational, but always above all else, human. FEATURED WORK Salesforce Rhode Island Salesforce Brunello Cucinelli Airbnb Host Education Program Salesforce.org University of San Diego Google Carrefour Dropbox User Testimonials Ancestry Yearbooks Hims & Hers Salesforce.org ALS Association Glu Covet Fashion Facebook Group Admin Ricoh 360 Launch PIE Customer Films Google fa Out of gallery

  • Dreamforce 2021 Opener | Bonfire Labs

    SALESFORCE DREAMFORCE 2021 OPENER BRINGING IT ALL TOGETHER To kick off a Dreamforce conference in a year unlike any other, we partnered closely with Salesforce to create an inspiring, forward-looking film packed with artistry, craft, and passion from everyone (and we mean everyone) involved. Don’t you just love it when a dream comes true?

  • Adobe MAX Conference 2020

    ADOBE MAX 2020 CONFERENCE MAXED OUT When Adobe came to us during a global pandemic and said they wanted to create the biggest creativity conference in the world, admit unlimited attendees, and host hundreds of work sessions and tutorials, we passed an invite along to Dr. Fauci and told everyone to stay home.

  • Adobe Festival of the Impossible | Bonfire Labs

    ADOBE FESTIVAL OF THE IMPOSSIBLE IMPOSSIBLE MADE POSSIBLE Augmented Reality was a tough story to tell even before the whole idea of reality itself changed in 2020. For the (perfectly named) Festival of the Impossible, Bonfire Labs created a look and feel for the now-virtual event, and produced both educational and social content, including six artist profiles from around the world. As the artists created immersive art using Adobe’s Aero platform just after the first lockdown, we were with them every virtual step of the way, helping them tell their stories and capture their own content. This included shipping camera setups directly to the artists, guiding them through equipment setup and locations, and conducting Zoom interviews to provide the narration. We could sum this up by saying something like, “the impossible exists to remind us of our own possibilities.” But honestly we still like meeting people face to masked face!

  • Facebook x PAC-MAN

    FACEBOOK PAC-MAN COMMUNITY A WHOLE NEW WAY TO PLAY You mastered the arcade. You obsessed over the gameboy. You fell in love with mobile games. And now you get to conquer a whole new way to play in the metaverse. ​ We partnered with Facebook Gaming to launch PAC-MAN Community, an interactive game to play with your friends and favorite creators via the Facebook Gaming livestream. It’s safe to say that from concept to production, we rolled up our sleeves and hit play in an all new way. Out of gallery

  • Adobe Illustrator for iPad | Bonfire Labs

    ADOBE ILLUSTRATOR FOR IPAD CREATING VECTORS ON THE GO One of our core values is humility. So when we invented the iPad, we just gave the whole thing to Steve. We didn’t need all the attention that comes with something like that. We didn’t even tell Adobe the whole iPad thing was our idea when they asked us to make this launch film for Adobe Illustrator for iPad. It was a natural opportunity to bring it up! But we did not. This is all true. Another of our core values is honesty.

  • Google FA | Bonfire Labs

    GOOGLE FOOTBALL ASSOCIATION SHOOTING. SCORING. (AND EDITING.) In England, football (soccer) is the most important least important thing (a really big deal). For this film, we were chuffed (thrilled) to partner with Google (Google) to show how their suite of cloud applications (AI-driven software) helps teams in the FA (the oldest Football Association in the world) get proper clever (really smart), from training more effectively to keeping players healthier. Cheers mate! (thanks Dude)

  • SFDO Beyond Profit Campaign | Bonfire Labs

    SOCIAL CAMPAIGN SALESFORCE.ORG Technology, when used for good, can change the world. Salesforce.org provides technology solutions to enable the success of non-profits, and thus create outcomes that are “Beyond Profit.” As part of a social campaign to drive enrollment for their London conference, we told the stories of four partners—highlighting their mission, notable outcomes, and how Salesforce helps enable this. ​ Across four partners and all social channels, we strategized, shaped the story, shot, edited, wrote and designed these editorial features. PARTNERS The Royal Society for the Prevention of Cruelty to Animals Accelerating the fight against human trafficking around the world Minimizing food waste while providing food to those in need Working to protect and assist refugees around the world With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. RSPCA Out of gallery UNSEEN Out of gallery UNHCR Out of gallery REFETTORIO PARIS Out of gallery

  • Adobe Best of Adobe Experience Cloud | Bonfire Labs

    PIE CUSTOMER FILMS LOOKING OUT FOR THE LITTLE GUY Pie offers workers’ comp insurance that actually works for small businesses. So that’s who we talked to: real business owners with big dreams, slim margins, and lots of heart. The result was a series of charming videos that turned a category most people don’t think about into something you can really care about.

  • Best of Dreamforce | Bonfire Labs

    SALESFORCE BEST OF DREAMFORCE BEST OF DREAMFORCE This Dreamforce Opener was a true creative partnership with our Salesforce clients. Combining elements of live action, deep stock searching and editorial craft, this high energy piece set the tone for the new hybrid in-person + virtual Dreamforce.

  • Adobe Sensei | Bonfire Labs

    ADOBE SENSEI A CREATIVE PARTNER With powerful new technologies, there’s a fine line between explanation and over-explanation. So for the new Adobe Sensei technology, we made the bold decision to simply “show the feeling” of bringing AI to every product for an enraptured Adobe MAX crowd.