164 results found
- Ancestry | Bringing Past to Present
ANCESTRY BRINGING PAST TO PRESENT Ancestry’s brand is built on connecting the past with the present. Between family trees, DNA records and historical documents, Ancestry members are able to discover hidden stories. For this campaign we conducted numerous customer interviews revealing how member's personal past connected to historical events and today's milestones. By sourcing original, historical photos and creating branded 2D and 3D motion graphics, we brought the past into the present. 100TH ANNIVERSARY OF WOMEN'S RIGHT TO VOTE "THE WOMEN WHO" MEMORIAL DAY "UNTOLD STORIES" 2020 "RESILIENCE" BLACK HISTORY MONTH "FAMILY HEROES" MOTHER'S DAY "TRAILBLAZING WOMEN" MEMORIAL DAY "THE MAN BEHIND THE MEDAL"
- Ancestry x Bonfire Labs
CONNECTING TODAY TO YESTERDAY ANCESTRY Since 2013, Bonfire Labs has worked extensively with Ancestry’s executive, brand, and creative teams. Sometimes we concept, sometimes we produce. Often we do both. For everything from TV spots to website content, global campaigns to micro-targeted social. As the world grows increasingly myopic, staying connected with the past has never been more vital, and the stories that guide people there have never been more rewarding to tell. FEATURED WORK St. Patrick's Day "Make Them Count" Yearbooks Father's Day Olympics Ancestry Past to Present DNA Day Summer Campaign Holiday Hand-in-Hand You're in Control Untold Stories More In Production
- Brand | Bonfire Labs
STRATEGY MEETS CREATIVITY BRAND Brand expressions are no longer carved in stone and shouted from a mountaintop, they are an ever-evolving conversation with their many audiences. For a brand to evolve iteratively and organically, it needs strong foundations on which it can build a virtuous cycle between audience feedback and impactful, sometimes provocative, content to propel it forward. FEATURED WORK NorCal Case Study Blade Shadow Twitter 10th Anniversary Salesforce Education Cloud THX Brand Exploration Ancestry "Make Them Count" SFDO Philanthropy Cloud More In Production
- Work | Bonfire Labs
CHECK IT OUT WORK Honestly why read about it up here when you could already be watching it right down there? Epic stuff, funny stuff, human stuff, cool stuff, pretty stuff, smart stuff. So MUCH stuff! Logitech Tap NorCal Cannabis "Heritage" HPE Ezmeral LinkedIn Teen Safety What is Splunk? Ancestry "Make Them Count" Levi's 501 CT GE Minds + Machines Conference Salesforce World Interrupted Opener Fitbit Ace Salesforce Adidas Twitter 10th Anniversary Facebook Manifold VR Camera Blade Shadow Ancestry Past to Present Google Pixelbook Adobe Festival of the Impossible NorCal Cannabis Occidential Hills Salesforce.org Unseen Google Adsense Dropbox Business
- Bonfire Labs | Home
WE ARE A CREATIVE STUDIO BORN & BRED IN SAN FRANCISCO working remotely around the world Our Reel Adobe Aero Google Cloud "The Pitch" Salesforce.org Education Cloud Logitech Ultimate Ears Ancestry Yearbooks Salesforce Brunello Cucinelli Fitbit Sense Airbnb Host Education Salesforce Rhode Island Square Terminal API Sony Jane SEE ALL WORK
- NorCal Cannabis Case Study | Bonfire Labs
A 360° APPROACH TO GO-TO-MARKET NORCAL CANNABIS COMPANY With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. FILM Highlighting heritage is fantastic way to establish credibility in the eyes of the viewer, but how do we do so when the legal cannabis industry arose just a few years ago? We went back to our roots, uncovering a rich, largely undiscussed history growing cannabis in California. With NorCal bringing the best of “OG” weed culture with the best of Silicon Valley tech, we told the story of a new kind of vertically-integrated packaged goods company. In addition to extensive product testing, we did deep interviews with the C-Suite about their backgrounds and the history of cannabis in California. This resulted in a story about the decades of experience that NorCal brings to bear, as well as a never-ending passion for growth. SOCIAL With such a new industry, there’s always going to be variety of curious eyes that want an insider look into your day-to-day. Across social platforms, we accommodated for all the type of content that consumers, dispensaries, partners, investors. and even potential growers would want to see. This resulted in a very strategically planned channel strategy to feature content anywhere from product innovation to cannabis education, all while forming tight-knit communities across platforms. BRAND GUIDELINES Nowadays it’s hard to flip open a magazine or drive down the highway without seeing huge marijuana leaves, loud type, and every weed pun imaginable. We knew people were excited about the industry becoming legal, but also knew that brands that appear a little more grown-up have potential for the long haul. While still maintaining the charm of their past and present, we took NorCal to a more down to earth, authoritative and trustworthy presence in the industry.
- Animation | Bonfire Labs
ooOooOo PRETTY ANIMATION 2D, 3D, 2.5D, Augmented Reali-D, D-Fence, Vitamin D. We do all the Ds. FEATURED WORK Fitbit Ionic HPE Ezmeral Vertex Brand Anthem LinkedIn Teen Safety Sony Jane Salesforce.org Education Cloud Farewell How It Works Dropbox Business Salesforce Wall Reel Salesforce World Interrupted Facebook Manifold VR Camera Salesforce Revenue Cloud
- GE Minds + Machines | Bonfire Labs
GENERAL ELECTRIC MINDS + MACHINES TECHOLOGY FOR SAFETY GE showed this video to open their Minds + Machines Conference. The high profile slot was befitting GE’s Innovations Lab and its accomplishments in sharing intelligence and data to enhance safety on oil rigs around the world. We brought it all to life with animation, because opening minds with machines is one of the things we do best.
- Logitech Crayon
LOGITECH CRAYON THE BRIGHTEST CRAYON IN THE BOX Who said crayons were just for kids? Give one to a tourist, an architect or a chef and watch it end up being their favorite tool in their toolbox. So when Logitech wanted to show the many applications of their popular stylus, we kept it simple and seamless, showing that even when our tools are the same, the where, why and how you use them are left to the minds of the beholder. We created a library of videos and stills to be used across all media and focused on any type of customer that gets their hands on this new favorite crayon.
- Facebook Spark AR
FACEBOOK SPARK AR THE REALITY OF AUGMENTED REALITY There’s no shortage of fun Instagram AR filters to turn you into a cyberpunk or give you gold wings and flawless skin, but ever wonder who makes these? Spark AR is Instagram’s tool for anyone to create their own AR effects. Recognizing that entering the world of creating AR filters can be a little intimidating, we partnered with three artists who were curious, but hadn’t jumped in just yet. We challenged them to incorporate their own artwork into a filter, as we documented that with Spark AR, you can just focus on being creative and leave those technical jitters behind.
- Logitech Circle | Bonfire Labs
LOGITECH CRAYON THE BRIGHTEST CRAYON IN THE BOX Who said crayons were just for kids? Give one to a tourist, an architect or a chef and watch it end up being their favorite tool in their toolbox. So when Logitech wanted to show the many applications of their popular stylus, we kept it simple and seamless, showing that even when our tools are the same, the where, why and how you use them are left to the minds of the beholder. With this, we created a library of videos and stills to be used across all media and focused on any type of customer that gets their hands on this new favorite crayon.
- Logitech Circle | Bonfire Labs
LOGITECH CIRCLE SAFE AND SOUND Logitech was launching its new Circle security camera and wanted to reach a high-end audience with a story less technical and more approachable. Bonfire Labs crafted a winning concept, then cast and shot video for multiple deliverables at the same time. Despite challenging conditions on-set, the team delivered stellar footage, then edited and created all deliverables in post production—including stunning 3D product renderings.
- Clients | Bonfire Labs
IT TAKES TWO CLIENTS We have long-running collaborative partnerships with some of the best brands in the world. Many of them, in fact. From cameras to cannabis, tech to travel, and Salesforce to...Salesforce.org. ADDITIONAL CLIENTS
- About | Bonfire Labs
WHY HELLO THERE ABOUT Bonfire Labs is a creative studio born and bred in San Francisco. We have long-running collaborative partnerships with many of the best brands in the world. In the parlance of our times, we’re scalable as hell. Our flexible model lets us fit process, talent, and timeline to any given project--not the other way around. Our clients like that. We like that. We think you’ll like it too. Let’s make a thing.* *Strategy, brand platforms, integrated campaigns, broadcast spots, web content, social, launch films, product and educational films, popcorn...we make it all. OUR TEAM @BONFIRELABS INTERESTED IN WORKING WITH US? Find open positions . here
- Google Meet Healthcare | Bonfire Labs
GOOGLE MEETS UNTIL WE MEET AGAIN While everything was a little uncertain at the start of the pandemic, one thing was for sure, we were all spending A LOT more time on Google Meets. So much so that usage increased 30x in three months. This spot highlighted front line workers as they confronted the pandemic, and kicked off a campaign for Google Meets across industries.
- Google Home Workout | Bonfire Labs
GOOGLE WORKOUT HEY GOOGLE. HI GOOGLE. HEYYY GOOGLE. When Google said they were hearing voices, we asked who was speaking, and it was literally everyone—mom, dad, brother, sister, friend, Aunt Carol, and even the babysitter down the street. Google Home was launching a feature to recognize multiple voices and thus serve up personalized responses. For this new feature, we wanted to visualize how your voice makes your Google Home experience, personal. The success of this single video led to an influx of work from the fast-moving and fast-growing Google Hardware team, starting with Google Home, and then expanding to Pixel, Chromebook, Pixelbook, Clips and whatever they’re making next (or just and beyond?)
- Logitech Quake | Bonfire Labs
LOGITECH QUAKE WE'RE GAME Close-ups of products in a black void always look cool af. So when Logitech wanted to launch their new gaming headphones, Pro X Wireless, we highlighted every new feature, curve, seam and sound that’ll be a win for every player. #ProTip
- Google Clips | Bonfire Labs
GOOGLE CLIPS CAPTURE MOMENTS, IN THE MOMENT Google Clips uses Machine Learning to capture moments you might otherwise miss. That means the user gets to focus on what’s important — living a joyfully chaotic life with family, friends, and pets, instead of looking through a lens. A product this unprecedented meant we had to take a step back and find a completely new way to tell the story. We created a series of films that pull double duty, working equally well whether you're thinking of buying Google Clips or trying to get the most out of one you already own.
- Social | Bonfire Labs
❤️🐴📷🌭🛹🏀🐻🐕🎂👩❤️💋👨🎧 😍 SOCIAL Putting all those hours of endless scrolling to good use. By studying consumer behavior, conversations, and interests, we take a contextual approach to social content. What will people like? How can we insert ourselves into conversations without being thirstyyy? How can we compete against that video of the cat that’s afraid of their own reflection? FEATURED WORK NorCal Cannabis | Case Study Tipping Point Hint Water Facebook Spark AR Al Chapo's Playlists | Case Study SFDO Beyond Profit | Case Study Occidental Hills | Case Study Fitbit Versa 2
- SFDO Beyond Profit Campaign | Bonfire Labs
SOCIAL CAMPAIGN SALESFORCE.ORG Technology, when used for good, can change the world. Salesforce.org provides technology solutions to enable the success of non-profits, and thus create outcomes that are “Beyond Profit.” As part of a social campaign to drive enrollment for their London conference, we told the stories of four partners—highlighting their mission, notable outcomes, and how Salesforce helps enable this. Across four partners and all social channels, we strategized, shaped the story, shot, edited, wrote and designed these editorial features. PARTNERS The Royal Society for the Prevention of Cruelty to Animals Accelerating the fight against human trafficking around the world Minimizing food waste while providing food to those in need Working to protect and assist refugees around the world With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. RSPCA UNSEEN UNHCR REFETTORIO PARIS