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  • Logitech Crayon

    LOGITECH CRAYON THE BRIGHTEST CRAYON IN THE BOX Who said crayons were just for kids? Give one to a tourist, an architect or a chef and watch it end up being their favorite tool in their toolbox. So when Logitech wanted to show the many applications of their popular stylus, we kept it simple and seamless, showing that even when our tools are the same, the where, why and how you use them are left to the minds of the beholder. We created a library of videos and stills to be used across all media and focused on any type of customer that gets their hands on this new favorite crayon.

  • Facebook Spark AR

    FACEBOOK SPARK AR THE REALITY OF AUGMENTED REALITY There’s no shortage of fun Instagram AR filters to turn you into a cyberpunk or give you gold wings and flawless skin, but ever wonder who makes these? Spark AR is Instagram’s tool for anyone to create their own AR effects. Recognizing that entering the world of creating AR filters can be a little intimidating, we partnered with three artists who were curious, but hadn’t jumped in just yet. We challenged them to incorporate their own artwork into a filter, as we documented that with Spark AR, you can just focus on being creative and leave those technical jitters behind.

  • Logitech Circle | Bonfire Labs

    LOGITECH CRAYON THE BRIGHTEST CRAYON IN THE BOX Who said crayons were just for kids? Give one to a tourist, an architect or a chef and watch it end up being their favorite tool in their toolbox. So when Logitech wanted to show the many applications of their popular stylus, we kept it simple and seamless, showing that even when our tools are the same, the where, why and how you use them are left to the minds of the beholder. With this, we created a library of videos and stills to be used across all media and focused on any type of customer that gets their hands on this new favorite crayon.

  • Bonfire Labs | Home

    WE ARE A CREATIVE STUDIO BORN & BRED IN SAN FRANCISCO working remotely around the world Our Reel Adobe Aero Google Cloud "The Pitch" Salesforce.org Education Cloud Logitech Ultimate Ears Ancestry Yearbooks Salesforce Brunello Cucinelli Fitbit Sense Airbnb Host Education Salesforce Rhode Island Square Terminal API Sony Jane SEE ALL WORK

  • Logitech Circle | Bonfire Labs

    LOGITECH CIRCLE SAFE AND SOUND Logitech was launching its new Circle security camera and wanted to reach a high-end audience with a story less technical and more approachable. Bonfire Labs crafted a winning concept, then cast and shot video for multiple deliverables at the same time. Despite challenging conditions on-set, the team delivered stellar footage, then edited and created all deliverables in post production—including stunning 3D product renderings.

  • Clients | Bonfire Labs

    IT TAKES TWO CLIENTS We have long-running collaborative partnerships with some of the best brands in the world. Many of them, in fact. From cameras to cannabis, tech to travel, and Salesforce to...Salesforce.org. ADDITIONAL CLIENTS

  • About | Bonfire Labs

    WHY HELLO THERE ABOUT Bonfire Labs is a creative studio born and bred in San Francisco. We have long-running collaborative partnerships with many of the best brands in the world. In the parlance of our times, we’re scalable as hell. Our flexible model lets us fit process, talent, and timeline to any given project--not the other way around. Our clients like that. We like that. We think you’ll like it too. Let’s make a thing.* ​ *Strategy, brand platforms, integrated campaigns, broadcast spots, web content, social, launch films, product and educational films, popcorn...we make it all. OUR TEAM @BONFIRELABS INTERESTED IN WORKING WITH US? Find open positions . here

  • Google Meet Healthcare | Bonfire Labs

    GOOGLE MEETS UNTIL WE MEET AGAIN While everything was a little uncertain at the start of the pandemic, one thing was for sure, we were all spending A LOT more time on Google Meets. So much so that usage increased 30x in three months. This spot highlighted front line workers as they confronted the pandemic, and kicked off a campaign for Google Meets across industries.

  • Google Home Workout | Bonfire Labs

    GOOGLE WORKOUT HEY GOOGLE. HI GOOGLE. HEYYY GOOGLE. When Google said they were hearing voices, we asked who was speaking, and it was literally everyone—mom, dad, brother, sister, friend, Aunt Carol, and even the babysitter down the street. Google Home was launching a feature to recognize multiple voices and thus serve up personalized responses. For this new feature, we wanted to visualize how your voice makes your Google Home experience, personal. The success of this single video led to an influx of work from the fast-moving and fast-growing Google Hardware team, starting with Google Home, and then expanding to Pixel, Chromebook, Pixelbook, Clips and whatever they’re making next (or just and beyond?)

  • Logitech Quake | Bonfire Labs

    LOGITECH QUAKE WE'RE GAME Close-ups of products in a black void always look cool af. So when Logitech wanted to launch their new gaming headphones, Pro X Wireless, we highlighted every new feature, curve, seam and sound that’ll be a win for every player. #ProTip

  • Google Clips | Bonfire Labs

    GOOGLE CLIPS CAPTURE MOMENTS, IN THE MOMENT Google Clips uses Machine Learning to capture moments you might otherwise miss. That means the user gets to focus on what’s important — living a joyfully chaotic life with family, friends, and pets, instead of looking through a lens. A product this unprecedented meant we had to take a step back and find a completely new way to tell the story. We created a series of films that pull double duty, working equally well whether you're thinking of buying Google Clips or trying to get the most out of one you already own.

  • Social | Bonfire Labs

    ❤️🐴📷🌭🛹🏀🐻🐕🎂👩‍❤️‍💋‍👨🎧 😍 SOCIAL Putting all those hours of endless scrolling to good use. By studying consumer behavior, conversations, and interests, we take a contextual approach to social content. What will people like? How can we insert ourselves into conversations without being thirstyyy? How can we compete against that video of the cat that’s afraid of their own reflection? FEATURED WORK NorCal Cannabis | Case Study Tipping Point Hint Water Facebook Spark AR Al Chapo's Playlists | Case Study SFDO Beyond Profit | Case Study Occidental Hills | Case Study Fitbit Versa 2

  • SFDO Beyond Profit Campaign | Bonfire Labs

    SOCIAL CAMPAIGN SALESFORCE.ORG Technology, when used for good, can change the world. Salesforce.org provides technology solutions to enable the success of non-profits, and thus create outcomes that are “Beyond Profit.” As part of a social campaign to drive enrollment for their London conference, we told the stories of four partners—highlighting their mission, notable outcomes, and how Salesforce helps enable this. ​ Across four partners and all social channels, we strategized, shaped the story, shot, edited, wrote and designed these editorial features. PARTNERS The Royal Society for the Prevention of Cruelty to Animals Accelerating the fight against human trafficking around the world Minimizing food waste while providing food to those in need Working to protect and assist refugees around the world With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. RSPCA UNSEEN UNHCR REFETTORIO PARIS

  • Logitech Base | Bonfire Labs

    LOGITECH BASE RIGHT WHERE YOU WANT IT Logitech came to Bonfire Labs for a :30 spot to promote the release of their new iPad Pro charging station: BASE. Our benefit-driven concept highlights an important use case and the multiple benefits to iPad Pro owners. The hands-free Siri functionality, simultaneous charging capabilities, and “any-room” convenience allow users to do more in their multitasking lives.

  • Splunk Data To Everything

    SPLUNK DATA TO EVERYTHING ALL THE SPLUNK This was our first film, that set the look, feel and tone for many pieces to follow. It was the launch of Splunk's Data To Everything campaign, a brand platform and tagline that continues to the foundation for all marketing work.

  • Splunk Superbowl Ad

    SPLUNK SUPERBOWL AD TOUCHDOWN The creative partnership between Splunk and Bonfire Labs was on full display during Super Bowl LIV with a 30-second ad spotlighting how the Splunk platform transforms businesses by bringing data-to-everything. Anchored in Splunk’s brand colors, the type-driven spot elevates found footage showing ordinary people doing extraordinary things when empowered by the Splunk.

  • Salesforce x Bonfire Labs

    BFFS WITH BENIOFF SALESFORCE After a decade of partnership working closely with the creative, marketing, and product teams, Bonfire Labs continues to be a trusted creative resource for the Salesforce brand, producing hundreds of projects a year. Creating content for Dreamforce, keynotes, testimonials, and product launches, we celebrate how complex technology and a simple, customer-focused experience creates real impact. FEATURED WORK World Interrupted Opener Brunello Cucinelli Adidas Rhode Island Salesforce Design Leadership Revenue Cloud 20th Anniversary Film Coca-Cola Blockchain Demo Salesforce Wall Reel

  • Animation | Bonfire Labs

    ooOooOo PRETTY ANIMATION 2D, 3D, 2.5D, Augmented Reali-D, D-Fence, Vitamin D. We do all the Ds. FEATURED WORK Fitbit Ionic HPE Ezmeral Vertex Brand Anthem LinkedIn Teen Safety Sony Jane Salesforce.org Education Cloud Farewell How It Works Dropbox Business Salesforce Wall Reel Salesforce World Interrupted Facebook Manifold VR Camera Salesforce Revenue Cloud

  • Amwell Anthem | Bonfire Labs

    AMWELL ANTHEM HEALTHCARE ANYWHERE Amwell is a telehealth pioneer led by two charismatic sibling co-CEOs. Their ask from the get-go was to break the mold of the traditional 30-minute roadshow film, so rather than focus on the staid format of CEO & CFO singing their own praises, we landed on making a 10-minute customer piece filmed in 6 locations around the world. Focusing on Amwell's strengths through the lens of doctors, hospitals, and patients became the most natural way to highlight Amwell’s widespread success.

  • Bonfire Labs | Contact

    HAVE A QUESTION? CONTACT US Work with us. Work for us. Collaborate. Build. Work hard. Have fun. First Name Last Name Company Email Phone SUBMIT

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