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ANCESTRY

BRINGING PAST TO PRESENT

Ancestry’s brand is built on connecting the past with the present. Between family trees, DNA records and historical documents, Ancestry members are able to discover hidden stories. 

 

For this campaign we conducted numerous customer interviews revealing how member's personal past connected to historical events and today's milestones. By sourcing original, historical photos and creating branded 2D and 3D motion graphics, we brought the past into the present.

100TH ANNIVERSARY OF WOMEN'S RIGHT TO VOTE

"THE WOMEN WHO"

MEMORIAL DAY

"UNTOLD STORIES"

2020

"RESILIENCE"

BLACK HISTORY MONTH

"FAMILY HEROES"

MOTHER'S DAY

"TRAILBLAZING WOMEN"

MEMORIAL DAY

"THE MAN BEHIND THE MEDAL"