Amwell is a telehealth pioneer led by two charismatic sibling co-CEOs. Their ask from the get-go was to break the mold of the traditional 30-minute roadshow film, so rather than focus on the staid format of CEO & CFO singing their own praises, we landed on making a 10-minute customer piece filmed in 6 locations around the world. Focusing on Amwell's strengths through the lens of doctors, hospitals, and patients became the most natural way to highlight Amwell’s widespread success.