GOOGLE WORKSPACE MAKE IT WORK Bonfire Labs does a lot of product films. We get to do a lot of product films because we do them well. We do them well because we don’t treat them like product films. For example, when tasked with this Google Workspace piece we thought: “But what if it was actually a thriller?” The finished film — which Bonfire Labs concepted, wrote, produced, shot, edited, and handled all post-work for — premiered during the Day 1 Keynote at Google Next.

GUERRILLA ACTIVATION FORGOTTEN SUFFRAGETTES Women’s suffrage has been whitewashed by history, with an almost exclusive focus on Caucasian women. On "Women Equality's Day," our team created a guerrilla-style campaign to teach today's generation about women of all races who were part of the movement, but are often forgotten in history. Our team of mixed-race female creatives wanted to give the forgotten heroes of the women's suffrage movement the spotlight they deserve. We captured the attention of viewers as they went about their daily lives, by airdropping baseball card-like biographies of suffragettes to their mobile phones. Each card contained a description of each woman's contribution to the voting and equality movements and posed the question "Do you know this woman?" This campaign was published by Graphic Design USA, Communication Arts, and The San Francisco Egotist Magazine. PRESS THE FORGOTTEN SUFFRAGETTES ONLINE PRESENCE WEBSITE

FITBIT CHARGE 4 KEEP MOVING FORWARD Our ability to faithfully render Fitbit’s products opened the door for us to create a more versatile set of images than traditional photography would have allowed. This, in turn, influenced the look of the website, packaging, and launch film.

ADOBE + PIXAR "SOUL" CONTEST THE IDEA CREATING CREATIVE ABOUT CREATIVITY With their new movie Soul jazzing up theaters, Pixar partnered with Adobe to create a contest celebrating creativity in all its forms — and the partnered with Bonfire Labs to promote it. Layering 3D movie assets with 2D animation, we made a series of toe-tapping social media videos to raise awareness and drive submissions.

LOGITECH CIRCLE SAFE AND SOUND Logitech was launching its new Circle security camera and wanted to reach a high-end audience with a story less technical and more approachable. Bonfire Labs crafted a winning concept, then cast and shot video for multiple deliverables at the same time. Despite challenging conditions on-set, the team delivered stellar footage, then edited and created all deliverables in post production—including stunning 3D product renderings.

SALESFORCE BEST OF DREAMFORCE BEST OF DREAMFORCE This Dreamforce Opener was a true creative partnership with our Salesforce clients. Combining elements of live action, deep stock searching and editorial craft, this high energy piece set the tone for the new hybrid in-person + virtual Dreamforce.

ANCESTRY UNTOLD STORIES WHEN THE WORLD NEEDED THEM MOST Memorial Day is one of a those moments every year where we are inspired to look back and discover our connection to the past. We wanted to honor this holiday by making the past feel real and encouraging people to learn the untold stories of their ancestors who fought in WWII. We combined 2D/3D approaches to add depth and movement to archival footage and a chorus of voices to represent the diversity of the audience and its ancestors.

ADOBE MAX CONFERENCE MAXED OUT When Adobe came to us during a global pandemic and said they wanted to create the biggest creativity conference in the world, admit unlimited attendees, and host hundreds of work sessions and tutorials, we passed an invite along to Dr. Fauci and told everyone to stay home.

ANCESTRY ST. PATRICK'S DAY FINDING YOUR REDHEADED ROOTS We’re honored to have worked with Ancestry.com, executing creative together to produce a final spot that hits the mark. Call it the Luck-of-the-Irish, but we know it takes tons of creative talent to make marketing magic on St. Patrick’s Day and every day.

GOOGLE PARTNER SUMMIT IN THIS TOGETHER Focused on bringing together iconic brands on a grand scale, this opening film celebrates the breadth and diversity of Google Cloud's partners at their annual NEXT conference.

FITBIT FLYER HEAR WHAT MOVES YOU This video launched two things: Fitbit's new Bluetooth sport headphones and the beginning of our partnership with Fitbit.

GOOGLE MEETS UNTIL WE MEET AGAIN While everything was a little uncertain at the start of the pandemic, one thing was for sure, we were all spending A LOT more time on Google Meets. So much so that usage increased 30x in three months. This spot highlighted front line workers as they confronted the pandemic, and kicked off a campaign for Google Meets across industries.

2024 SHOWREEL A YEAR OF EVOLUTION AND CHANGE This past year we embraced new storytelling techniques and integrated AI into our workflows and lives. We collaborated with new brands and built deeper relationships with our long time partners. Live action, animation, branding, documentaries, and so much more. Plus, in-person parties are back!

FITBIT CHARGE 3 KNOW YOURSELF TO IMPROVE YOURSELF We had an idea for a sweet new form factor, and liked it so much we fabricated prototypes and made a whole launch video for a brand new product we just made up, then we brought it to our clients at Fitbit and said, “Make this. Trust us. People will love it.” And they said, “Who do you think you are?” And we said, “WE ARE BONFIRE LABS!” (We love saying that.)

SALESFORCE BLOCKCHAIN DEMO CONNECTING THE BLOCKS The working title for this piece was, “An interactive journey through the Salesforce ecosystem, using blockchain, animated by Bonfire Labs, for the Salesforce developer conference, based on the capacity of touch.” When that proved unwieldy, we brilliantly pivoted to the much easier acronym “AIJTSEUBABLFTSDCBOTCOT.” Catchy, right?

TWITTER 10TH ANNIVERSARY HAPPY BIRTHDAY! Happy to welcome Twitter to our family of clients with this piece for their 10th Anniversary.

CONNECTING TODAY TO YESTERDAY ANCESTRY Since 2013, Bonfire Labs has worked extensively with Ancestry’s executive, brand, and creative teams. Sometimes we concept, sometimes we produce. Often we do both. For everything from TV spots to website content, global campaigns to micro-targeted social. As the world grows increasingly myopic, staying connected with the past has never been more vital, and the stories that guide people there have never been more rewarding to tell. FEATURED WORK St. Patrick's Day "Make Them Count" Ancestry 1950 Census Yearbooks Father's Day Olympics Ancestry Past to Present DNA Day Holiday Summer Campaign Untold Stories Hand-in-Hand You're in Control more in production

8X8 OVERVIEW FILM GREAT COMMUNICATOR 8x8 brings together a total communications experience, voice + video + chat. Everything except carrier pigeons. So they turned to us to communicate this value to their customers. With a new client comes a ground-up creative process and the team at 8x8 was ready to push the limits on motion graphics. What we achieved was a video that appeals to anyone that needs better communication, specifically more voice…video…or chat in their lives.

DROPBOX USER TESTIMONIALS DROPBOX FOR FOOTBALL?! West and Dropbox approached Bonfire Labs to create videos that would showcase the unusual ways that Dropbox could be used. From a pool of more than 4,500 possible user candidates, the team from Bonfire Labs worked with director Amanda Micheli to pick three compelling stories. In the breakneck timeframe of 3 1/2 weeks, Bonfire cast, shot, edited, and finished all three videos – with principal talent in Ohio, Portland, and Montreal. Two crews, lots of Skypes, and a considerable amount of Red Bull™ resulted in three great stories: Clark, Eva, and Gilles.

LOGITECH TAP ONE TWO STEP Tap! A catchy name for a cool product. Logitech’s creative department realized this product name was a strength on its own, and leaned into it conceptually. Bonfire Labs took on all pre- and post-production and delivered 50+ versions across retail, web and social, and many media channels... Dust off your dancing shoes.