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ADOBE + PIXAR

"SOUL" CONTEST

THE IDEA

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CREATING CREATIVE ABOUT CREATIVITY

With their new movie Soul jazzing up theaters, Pixar partnered with Adobe to create a contest celebrating creativity in all its forms — and the partnered with Bonfire Labs to promote it. Layering 3D movie assets with 2D animation, we made a series of toe-tapping social media videos to raise awareness and drive submissions.