MAKE IT WORK
Bonfire Labs does a lot of product films. We get to do a lot of product films because we do them well. We do them well because we don’t treat them like product films. For example, when tasked with this Google Workspace piece we thought: “But what if it was actually a thriller?” The finished film — which Bonfire Labs concepted, wrote, produced, shot, edited, and handled all post-work for — premiered during the Day 1 Keynote at Google Next.