KNOW YOURSELF TO IMPROVE YOURSELF

We had an idea for a sweet new form factor, and liked it so much we fabricated prototypes and made a whole launch video for a brand new product we just made up, then we brought it to our clients at Fitbit and said, “Make this. Trust us. People will love it.” And they said, “Who do you think you are?” And we said, “WE ARE BONFIRE LABS!” (We love saying that.)