HPE BUILDING CULTURE A WORKSPACE THAT REALLY WORKS HPE’s new San Jose headquarters boasts beautiful design, engaging experiences, and a seamless blend of technology and culture. (Sounds right up our alley.) We interviewed top executives, shot hours of B-roll, and cut a film that spotlights the creativity and care that went into creating such a dynamic space — and the joys of working in it.

GOOGLE FOOTBALL ASSOCIATION SHOOTING. SCORING. (AND EDITING.) In England, football (soccer) is the most important least important thing (a really big deal). For this film, we were chuffed (thrilled) to partner with Google (Google) to show how their suite of cloud applications (AI-driven software) helps teams in the FA (the oldest Football Association in the world) get proper clever (really smart), from training more effectively to keeping players healthier. Cheers mate! (thanks Dude)

SALESFORCE.ORG ALS ASSOCIATION HONORING PETE FRATES We say “Ice bucket.” You say…? ​ We know you said “challenge.” The ice bucket challenge did more than go viral, it was a game-changing moment for the ALS Association. It completely crossed over into culture at large. So how did that happen? For this Salesforce.org customer story, we found out. The answer started with a brave family, a singular organization, and a life-changing experience for everyone involved.

WHAT'S HAPPENING? TWITTER The emotional, culturally-driven videos "actually explain what Twitter is for,” according to ReCode. Who are we to argue? Working with Twitter’s Brand Studio, we’ve strategized, ideated, and executed celebrations of their brand—from their 10-year anniversary film, to their first brand manifesto, to timely digital shorts around trending topics. FEATURED WORK #GameTime Manifesto 10th Anniversary NFL Live London Design Museum #Politics #NowPlaying More In Production

❤️🐴📷🌭🛹🏀🐻🐕🎂👩‍❤️‍💋‍👨🎧 😍 SOCIAL Putting all those hours of endless scrolling to good use. By studying consumer behavior, conversations, and interests, we take a contextual approach to social content. What will people like? How can we insert ourselves into conversations without being thirstyyy? How can we compete against that video of the cat that’s afraid of their own reflection? FEATURED WORK Made By The Bay Google Career Certificates NorCal Cannabis Case Study RARIBLE Adobe Lightroom Hint Water Adobe Premiere Pro Facebook Spark AR Al Chapo's Playlists Case Study Salesforce.org Beyond Profit Case Study Occidental Hills Case Study Fitbit Versa 2

SALESFORCE DESIGN LEADERSHIP DESIGN THROUGH THE DECADES Held at the de Young museum in San Francisco, the Design Redux conference asked, “Why do we consult history to design the future?” The answers came from leading innovators in car design, aerospace, virtual reality, film, and product design, all of which we brought to life with careful balance of future and retro.

BLADE SHADOW CHANGE THE WAY YOU GAME Blade’s flagship product, Shadow, makes high-level gaming available to anyone, finally untethered from the tower. This extremely rare *literal* game-changer is powerful, disruptive, smart... and damn cool. With a referral from our fifth most talented writer, we partnered with our tallest client and harnessed those Shadow-specific qualities for the US launch film, distilling the product’s promise into a distinctive feeling, telling their story in style.

SALESFORCE.ORG PHILANTHROPY CLOUD EVERY ACTION COUNTS To help set Salesforce.org apart from the mothership, we keyed into the offbeat positivity of their philanthropic brand. The result is this launch film about a grassroots campaign. We sprinkled in some magical realism because that is how you apply magical realism. Always sprinkle it for best results, especially if you want to highlight the power and impact of an exciting new platform purpose-built for good.

GOOGLE CARREFOUR THE UNIVERSAL LANGUAGE OF DATA When Google approached us to make a film showcasing their work with French retailer Carrefour, we could only say, “Oui!” (Because our French is very limited.) This project was special, not only because of the great story it told, but because it marked our early-pandemic transition to working from home. iMacs were lugged. Hard drives were stacked. Giant anamorphic 4K video files were flying everywhere. Ah, magnifique!

ANCESTRY HAND-IN-HAND IF THESE HANDS COULD TALK Ancestry.com came to Bonfire Labs for help with a Labor Day promotion. Bonfire jumped aboard to direct and produce a conceptual spot that captures the feel of the 1890s and features jobs our ancestors held during that era. To keep the feeling authentic, we cast professional bakers, builders, teachers, and farriers. Our client liked our labor of love so much, they added a Times Square media buy to their schedule.

FITBIT ACE WEARING KIDS OUT The Bonfire Labs staff has spent years doing extraordinarily dedicated research into making babies, so that we might be a huge value-add when it comes to family-focused content. For Fitbit Ace, it all paid off with an empathetic, relatable launch film that shows there are always wonderful new ways to be together. Now... do you happen to know a good babysitter?

ADOBE SOCIAL MEDIA SUMMIT SOCIAL FIRST As the kick-off to Adobe’s Social Media Summit, we shared stories of social’s power to give voice, perpetuate a movement and connect people around the world. This film introduced Adobe’s CMO and prompted conversation around Adobe’s role in the social sphere.

G-P RE-LAUNCH YOU'RE HIRED! ESTAS CONTRATADO! 你被录取了! G-P allows businesses to quickly hire team members in a new country without the legal, tax and HR hassle. G-P called us for a new film to put their completely revamped brand in motion. Conceived in SF, designed in LA, shot in BK, and using a mix of found footage and animation, this project reunited us with former clients, colleagues, and old friends from across the country and around the world. All without the legal, tax or HR hassle!

SALESFORCE.ORG UNIVERSITY OF SAN DIEGO FOR THE CHANGEMAKERS The University of San Diego and its Changemaker program provides a perfect example of the connectivity enabled by Education Cloud, and also serves as an embodiment of the mission-aligned vision of Salesforce.org.

LOGITECH POWERED FAMILY CORDS? WHAT CORDS? They’re messy and tangled and ugly and cramp our style. With the launch of Logitech’s new wireless charger, we let the environment shine, showing that no matter what your vibe is, charging will fit right in.

OUR BREAD AND BUTTER ADOBE Since 2012, Bonfire Labs has helped bring Adobe’s new products and features to life. Never losing sight of the end user, we love the challenge of making information inspirational, and vice versa. Recent successes include the Aero launch at their MAX event, and a series of videos for the (incredibly named) Festival of the Impossible. FEATURED WORK Adobe Lightroom Adobe Smithsonian adobe max Adobe X PIXAR Soul Contest Design is Power Adobe Premiere Pro Aero Illustrator for iPad Experience Cloud Sensei Festival of the Impossible More in Production

MORE LIKE PARTNERS CLIENTS We have long-running collaborative partnerships with some of the best brands in the world. Many of them, in fact. From cameras to cannabis, tech to travel, and Salesforce to...Salesforce.org. ADDITIONAL CLIENTS

ANCESTRY FATHER'S DAY THE APPLE DOESN’T FALL FAR FROM THE TREE “Show Dad Where He’s From.” We still love that idea, and this spot. The casting here was so good--the connections and emotion so real--we hired them all to re-enact these scenes in our office the last Friday of every month.

PIE CUSTOMER FILMS LOOKING OUT FOR THE LITTLE GUY Pie offers workers’ comp insurance that actually works for small businesses. So that’s who we talked to: real business owners with big dreams, slim margins, and lots of heart. The result was a series of charming videos that turned a category most people don’t think about into something you can really care about.

SOUND ON LOGITECH Over the course of our partnership, Logitech streamlined offerings and built an internal agency. Our built-in flexibility allowed the relationship to adapt and grow too, as we worked together in launching many new products. Sometimes as creators, sometimes as a compliment, always as collaborators. FEATURED WORK Powered Family logitech astro a30 TAP Circle Base Ultimate Ears LOGITECH QUAKE More In Production