HONORING PETE FRATES
We say “Ice bucket.” You say…?
We know you said “challenge.” The ice bucket challenge did more than go viral, it was a game-changing moment for the ALS Association. It completely crossed over into culture at large. So how did that happen? For this Salesforce.org customer story, we found out. The answer started with a brave family, a singular organization, and a life-changing experience for everyone involved.