THIRSTY? HINT WATER In 2020, the DTC Hint Water business exploded. To quench their insatiable thirst for constant social content (get it?), we shot, edited and animated a library of product and lifestyle assets. The result was dozens of :15 and :06 social videos pushing unique selling points of the product - flavor, convenience, and low cost. THIRSTY? CLICK HERE. Contact

FACEBOOK PAC-MAN COMMUNITY A WHOLE NEW WAY TO PLAY You mastered the arcade. You obsessed over the gameboy. You fell in love with mobile games. And now you get to conquer a whole new way to play in the metaverse. ​ We partnered with Facebook Gaming to launch PAC-MAN Community, an interactive game to play with your friends and favorite creators via the Facebook Gaming livestream. It’s safe to say that from concept to production, we rolled up our sleeves and hit play in an all new way.

EVERY STEP OF THE WAY FITBIT Not too long ago, people had to count their steps manually. It was a laborious and socially awkward process. Then Fitbit entered the wearable space and changed everything. As Fitbit’s go-to resource for product launches, we create everything from global TV spots to photo real product animation. Step by step. This collaborative partnership continues to grow and thrive, with dozens of successful launches under our belt... And counting. FEATURED WORK Sense Versa Lite Edition Versa Flyer Charge 4 Sense 2 Versa 2 Ace Charge 3 Ionic Versa Family

ANCESTRY OLYMPICS DO YOU HAVE GOLD IN YOUR DNA? Did you ever think "Salchow" was actually spelled "sow cow" and wonder what farm animals had to do with ice skating? Fortunately, we've never had to explain that, but we did get to use a moment of Olympic fever to explain how Ancestry DNA can help you discover where your heritage of greatness comes from, whether it was a farm or a frozen pond.

QUIP RECHARGEABLE TOOTHBRUSH SAY CHEESE When we met our friends from quip, we were drawn in by their white teeth, fresh breath, and need for a ton of photo-real 3D animated products. This introductory film launched a new product and set the animation style for a holiday campaign featuring the entire quip product lineup and 80+ videos. Anything to avoid going to the dentist.

SALESFORCE WORLD INTERRUPTED OPENER LOOK CLOSELY The theme for Salesforce’s second annual Design Leadership Conference at the de Young Museum was “the remarkable effects of disruptive design” – so we created award-winning visuals and an original soundscape that would live up to the challenge.

BONFIRE LABS 2019 REEL

GROWING UP TOGETHER FACEBOOK This partnership doesn’t stretch all the way back to when they were “The Facebook” but it’s close. For over 10 years, Bonfire Labs has worked across product launches, new hardware, MR platforms, gaming platforms and educational strategy and content. Our flexible model allows us to partner with film groups, creative teams, or marketing and product managers to bring the brand to life in everything we collaborate on. FEATURED WORK Spark AR PAC-MAN Timeline Launch Point Cloud Manifold 3D VR Camera more in production

MAKE IT WORK WITH GOOGLe Made it fast. Made it thrilling. Made it together. Made it to kick-off Next. BRAND MARKETING • CREATIVE DEV • LIVE ACTION • EDITORIAL • ANIMATIOn WE ARE A CREATIVE STUDIO MOVING BRANDS FURTHER FASTER. WE THINK LIKE AN AGENCY, ACT LIKE A PRODUCTION COMPANY, AND BEHAVE LIKE ADULTS GAME LIKE A GOD WITH LOGITECH Wireless headphones and a 360 campaign worthy of your best game. CONTENT STRATEGY • PRODUCT LAUNCH • PHOTO-REAL CG • LIVE ACTION • PHOTOGRAPHY • EDITORIAL ART STARTS WITH AR AND ADOBE Oakland artist Hueman augments our reality through a constantly evolving infinite canvas. DOCUMENTARY • LIVE ACTION • EDITORIAL • AUGMENTED REALITY • INFLUENCER • LAUNCH FILM BONFIRE LABS 2023 REEL We appreciate your time and look forward to connecting and learning more when the time is right. Respectfully, Zach Rubin zach.rubin@bonfirelabs.com

GOOGLE WORKSPACE MAKE IT WORK Bonfire Labs does a lot of product films. We get to do a lot of product films because we do them well. We do them well because we don’t treat them like product films. For example, when tasked with this Google Workspace piece we thought: “But what if it was actually a thriller?” The finished film — which Bonfire Labs concepted, wrote, produced, shot, edited, and handled all post-work for — premiered during the Day 1 Keynote at Google Next.

GUERRILLA ACTIVATION FORGOTTEN SUFFRAGETTES Women’s suffrage has been whitewashed by history, with an almost exclusive focus on Caucasian women. On "Women Equality's Day," our team created a guerrilla-style campaign to teach today's generation about women of all races who were part of the movement, but are often forgotten in history. Our team of mixed-race female creatives wanted to give the forgotten heroes of the women's suffrage movement the spotlight they deserve. We captured the attention of viewers as they went about their daily lives, by airdropping baseball card-like biographies of suffragettes to their mobile phones. Each card contained a description of each woman's contribution to the voting and equality movements and posed the question "Do you know this woman?" This campaign was published by Graphic Design USA, Communication Arts, and The San Francisco Egotist Magazine. PRESS THE FORGOTTEN SUFFRAGETTES ONLINE PRESENCE WEBSITE

FITBIT CHARGE 4 KEEP MOVING FORWARD Our ability to faithfully render Fitbit’s products opened the door for us to create a more versatile set of images than traditional photography would have allowed. This, in turn, influenced the look of the website, packaging, and launch film.

ADOBE + PIXAR "SOUL" CONTEST THE IDEA CREATING CREATIVE ABOUT CREATIVITY With their new movie Soul jazzing up theaters, Pixar partnered with Adobe to create a contest celebrating creativity in all its forms — and the partnered with Bonfire Labs to promote it. Layering 3D movie assets with 2D animation, we made a series of toe-tapping social media videos to raise awareness and drive submissions.

LOGITECH CIRCLE SAFE AND SOUND Logitech was launching its new Circle security camera and wanted to reach a high-end audience with a story less technical and more approachable. Bonfire Labs crafted a winning concept, then cast and shot video for multiple deliverables at the same time. Despite challenging conditions on-set, the team delivered stellar footage, then edited and created all deliverables in post production—including stunning 3D product renderings.

SALESFORCE BEST OF DREAMFORCE BEST OF DREAMFORCE This Dreamforce Opener was a true creative partnership with our Salesforce clients. Combining elements of live action, deep stock searching and editorial craft, this high energy piece set the tone for the new hybrid in-person + virtual Dreamforce.

ANCESTRY UNTOLD STORIES WHEN THE WORLD NEEDED THEM MOST Memorial Day is one of a those moments every year where we are inspired to look back and discover our connection to the past. We wanted to honor this holiday by making the past feel real and encouraging people to learn the untold stories of their ancestors who fought in WWII. We combined 2D/3D approaches to add depth and movement to archival footage and a chorus of voices to represent the diversity of the audience and its ancestors.

ADOBE MAX CONFERENCE MAXED OUT When Adobe came to us during a global pandemic and said they wanted to create the biggest creativity conference in the world, admit unlimited attendees, and host hundreds of work sessions and tutorials, we passed an invite along to Dr. Fauci and told everyone to stay home.

ANCESTRY ST. PATRICK'S DAY FINDING YOUR REDHEADED ROOTS We’re honored to have worked with Ancestry.com, executing creative together to produce a final spot that hits the mark. Call it the Luck-of-the-Irish, but we know it takes tons of creative talent to make marketing magic on St. Patrick’s Day and every day.

DATANERD NEW RELIC ANTHEM LEVELING UP When New Relic wanted to connect with their core audience (people who really, really, really love data), they asked us to help crack the code. Drawing inspiration from beloved video games, we combined an 8-bit style with a little bit of magic to make an anthemic film to rally Data Nerds around the globe.

GETTING BUY-IN INVESTOR Having collaborated with the c-suites of over twenty five companies and their banks for public offerings, direct listings, or mergers with a SPAC, we have embraced the philosophy that investors don’t just invest in companies, they invest in people. We see investor films as opportunities to create brand documentaries, highlighting the why, the what, and the who in equal measure. FEATURED WORK Hims & Hers bigcommerce alkami Clover Health Amwell Disco Asana Eventbrite NorCal Heritage Livongo Alector Endava