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163 results found

  • Apollo Music Business Today | Bonfire Labs

    APOLLO MUSIC BUSINESS TODAY YOUR FIRST STEP INTO THE MUSIC INDUSTRY After watching an internal cut of this video, our founder quit her job to take the Apollo music business course and go become a mogul in LA. That’s why you will no longer find Mrs. Alexandra Bonfire in our offices. Thanks a lot, Randy Jackson.

  • Faceboook Spark AR | Bonfire Labs

    FACEBOOK SPARK AR MAKE YOUR OWN REALITY Do you ever have the dream where you’re running down a hallway trying to get to a test you’re late for, but you can’t find the room and also you’re naked? Neither do we! We don’t have anxiety dreams. Even when we’re tasked with taking something super complex like augmented reality software, and making it into fun, bite-sized social content.

  • Fitbit Charge 4 | Bonfire Labs

    FITBIT CHARGE 4 KEEP MOVING FORWARD Our ability to faithfully render Fitbit’s products opened the door for us to create a more versatile set of images than traditional photography would have allowed. This, in turn, influenced the look of the website, packaging, and launch film.

  • Lytro Cinema Camera Launch | Bonfire Labs

    LYTRO CINEMA CAMERA LAUNCH BEST DoP EVER Lytro Cinema is defying the traditional physics of on-set capture by virtualizing creative camera decisions. We were thrilled to get under the hood of this new tech as part of our ongoing partnership with Lytro, from concept to final product. This included shooting and manipulating footage from the Lytro Cinema camera, intensive 3D motion graphics, and interviews with industry leaders.

  • Ancestry "Make Them Count" | Bonfire Labs

    ANCESTRY MAKE THEM COUNT WHO WERE THE WOMEN THAT FOUGHT FOR YOU? It was an honor to be involved with something as important as marking the 100th anniversary of the 19th Amendment. It was also a challenge from a creative standpoint, since the tenacious suffragettes of 1920 weren’t posting videos on IG. To do this story justice, Bonfire had to find a way to make century-old photographs come alive and resonate with today’s viewers. The finished spot, with our 2D and 3D animation, aired nationally on TV, was featured on The View, and earned honors as an AdAge Editor’s Pick.

  • Endava | Bonfire Labs

    ENDAVA IPO ROADSHOW ACCELERATING DISRUPTION Technology stories are more interesting when they’re human stories. Human stories are more interesting when you shoot them in London. This roadshow video was a key element of the US market IPO for offshore platform dev partner Endava.

  • SFDO Unseen | Bonfire Labs

    SALESFORCE.ORG UNSEEN SHINING A LIGHT ON THE UNSEEN Slavery. Human trafficking. We think of these as atrocities that occur in distant times and distant places, but the reality is that it's happening today, right under our noses, in the biggest cities and most advanced cultures of the world. Unseen is an organization focused on shining a light in the darkest places, and Bonfire Labs traveled to London to tell their story as part of the Salesforce.org ‘Trailblazer’ film series. We learned how they find the exploited, how they guide them out of bondage, and how they hope to partner with similar organizations around the globe to end modern day slavery in our lifetime.

  • Google Chromebook | Bonfire Labs

    GOOGLE CHROMEBOOK MAKE IT PERSONAL In its earlier days, Google Chromebook had some explaining to do. The good kind of explaining. Like, how you can really truly do everything you need to do on a value-driven web-based machine. Bonfire Labs partnered with a handful of Influencers and created 10 web tutorials (in 7 languages, just saying) from the user’s POV, ending each demo with a twist, which not coincidentally is how we like our martinis.

  • Salesforce Coca-Cola | Bonfire Labs

    SALESFORCE COCA-COLA CHEERS Shot on location in Germany, this film’s central theme explores the key benefits of running your business from your phone, leveraging Salesforce’s suite of tools to create real competitive advantages.

  • Adobe Aero | Bonfire Labs

    ADOBE AERO LAUNCH FILM WHERE AUGMENTED REALITY MEETS ART We consider ourselves interesting, talented people. But we have to admit that Oakland artist Hueman makes us wonder if, perhaps, we could be more interesting or talented. So for the launch film of the new Adobe AR product Aero, we collaborated with her to demonstrate how “a constantly evolving infinite canvas” is suddenly something anyone can have. Bonfire Labs created this film, which premiered at Adobe MAX and was featured on Adobe.com and social channels. ​

  • Square Terminal API | Bonfire Labs

    SQUARE TERMINAL API LIGHTS, CAMERA, ACTION? This commercial follows a spiritually bereft, artistically inept director as he goes about foisting his inert “vision” on the patient souls at Square, when all they want is a sharp piece of educational film about their new software platform. We’ve never met, much less worked with, any directors like this. It is a character made up out of thin air, with no relation to anyone on staff. Let’s be clear: any similarities between this director and Ty Bardi are purely coincidental.

  • Twitter Manifesto Film | Bonfire Labs

    TWITTER MANIFESTO FILM FOLLOW FOR FOLLOW What do you do when asked to concept, write, and produce a manifesto-driven campaign to help relaunch the Twitter brand? In the case of Bonfire Labs’ janitor Christopher Weldon, you start by going back and deleting your most embarrassing tweets. All 12,452 of them. Just in case. Then you roll up your sleeves, ask yourself some hard questions in the mirror, and get your less-shook coworkers to concept, write, and produce a manifesto-driven campaign to help relaunch the Twitter brand. Then, later, you tweet about how great all the attention and buzz around the film makes you feel.

  • Levi's 501 CT | Bonfire Labs

    LEVI'S 501 CT REMEMBER PANTS? As big fans of Levi’s flagship jean (who isn’t?) and flagship store (again, who isn’t?), when we were asked to work on this flagship video we were genuinely excited. Or should we say jeanuninely excited? No, we should never say that. Instead, we’ll say that it was an absolute blast working with Levi’s® Style Director on this film about what happens when a classic meets customization.

  • Livongo IPO Roadshow | Bonfire Labs

    LIVONGO IPO ROADSHOW HEALTHCARE ON THE GO For an IPO film, sometimes it’s as simple as wrangling the complex schedules of the executive team leading a complex offering in a complex vertical for complex conditions.

  • Google Every Day | Bonfire Labs

    GOOGLE EVERY DAY GETTING YOU ANYWHERE, ANYTIME We wrote a whole thing for this case study about the value of true partnership. Although accurate and honest, it sounded sooo cheesy. Sometimes we question our writer’s dedication, among other things, like his dumb hats. But anyway! This project! With a compressed production schedule and the UI still in beta, Bonfire Labs generated new animations (sometimes hourly) so the on-camera talent could naturally interact with the devices. We had a hand in everything on this effort, from production to live action, matte paintings, prototype UI, editorial, color, audio and finishing. Plus with the use of split screens, we were able to deliver 30% more content. ​ But you know what’s even more valuable than 30% more content? The deep and mutually fulfilling emotions resulting from a TRUE PARTNERSHIP.

  • Fitbit Charge 3 | Bonfire Labs

    FITBIT CHARGE 3 KNOW YOURSELF TO IMPROVE YOURSELF We had an idea for a sweet new form factor, and liked it so much we fabricated prototypes and made a whole launch video for a brand new product we just made up, then we brought it to our clients at Fitbit and said, “Make this. Trust us. People will love it.” And they said, “Who do you think you are?” And we said, “WE ARE BONFIRE LABS!” (We love saying that.)

  • Hims & Hers | Bonfire Labs

    HIMS & HERS SPAC FILM LET’S BE FRANK When the founder of Hims & Hers called us to create a film to generate investor excitement for their acquisition through a SPAC, we immediately rose to the occasion. We built a solid and open rapport with executives and the creative team, and leaned heavily into the well established brand and ethos of the company. The film creatively captures the unique business and opportunity, as well as a number of cacti, and both the process and result were a true reflection of their transparent and forward-thinking culture.

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  • Facebook Manifold VR Camera | Bonfire Labs

    FACEBOOK MANIFOLD VR CAMERA THERE ARE NO BAD ANGLES We like new cameras. We love new tech. So when Facebook came to us to bring their new Manifold 3D VR RED camera to life (got all that?), that meant transforming product sketches into something dynamic, cinematic, and real.

  • SFDO University of San Diego | Bonfire Labs

    SALESFORCE.ORG UNIVERSITY OF SAN DIEGO FOR THE CHANGEMAKERS The University of San Diego and its Changemaker program provides a perfect example of the connectivity enabled by Education Cloud, and also serves as an embodiment of the mission-aligned vision of Salesforce.org.