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Google Career Certificates Campaign Copy
Google

Google

Google

Google

Let's get to work

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Play
Services

Product Marketing

Live Action

In our fifth year working with the Grow with Google team, our objective was clear but ambitious: drive enrollments across diverse audience segments. We needed to cut through the noise of online learning by validating the quality of the curriculum, acknowledging the grit required to complete it, and proving the tangible career outcomes awaiting graduates.

Services

Product Marketing

Live Action

In our fifth year working with the Grow with Google team, our objective was clear but ambitious: drive enrollments across diverse audience segments. We needed to cut through the noise of online learning by validating the quality of the curriculum, acknowledging the grit required to complete it, and proving the tangible career outcomes awaiting graduates.

Services

Product Marketing

Live Action

In our fifth year working with the Grow with Google team, our objective was clear but ambitious: drive enrollments across diverse audience segments. We needed to cut through the noise of online learning by validating the quality of the curriculum, acknowledging the grit required to complete it, and proving the tangible career outcomes awaiting graduates.

Services

Product Marketing

Live Action

In our fifth year working with the Grow with Google team, our objective was clear but ambitious: drive enrollments across diverse audience segments. We needed to cut through the noise of online learning by validating the quality of the curriculum, acknowledging the grit required to complete it, and proving the tangible career outcomes awaiting graduates.

Services

Product Marketing

Live Action

In our fifth year working with the Grow with Google team, our objective was clear but ambitious: drive enrollments across diverse audience segments. We needed to cut through the noise of online learning by validating the quality of the curriculum, acknowledging the grit required to complete it, and proving the tangible career outcomes awaiting graduates.

In our fifth year working with the Grow with Google team, our objective was clear but ambitious: drive enrollments across diverse audience segments. We needed to cut through the noise of online learning by validating the quality of the curriculum, acknowledging the grit required to complete it, and proving the tangible career outcomes awaiting graduates.

In our fifth year working with the Grow with Google team, our objective was clear but ambitious: drive enrollments across diverse audience segments. We needed to cut through the noise of online learning by validating the quality of the curriculum, acknowledging the grit required to complete it, and proving the tangible career outcomes awaiting graduates.

In our fifth year working with the Grow with Google team, our objective was clear but ambitious: drive enrollments across diverse audience segments. We needed to cut through the noise of online learning by validating the quality of the curriculum, acknowledging the grit required to complete it, and proving the tangible career outcomes awaiting graduates.

Play
1A STRATEGY: DEFINING OUR PATH
1S To bridge the gap between “learning” and “earning,” we moved away from passive educational messaging toward an active, empowering call to action that positioned Google and learners as equal partners, while drawing a clear line between getting a Certificate and getting a job.
Play
2A PRODUCTION : BRINGING EVERYTHING INTO FOCUS
2S With a strong campaign platform in hand, we traveled across the country to capture. Real Stories: Video testimonials and photography of graduates who transformed their lives. Real Experts: Interviews with the Google instructors that humanized the program and demonstrated the passion behind the curriculum.
Play
3A DESIGN : VISUALIZING PROGRESS
3S We developed a vibrant, modular design system that mirrored the learning process itself. Using bold typography, snappy motion graphics, and distinct pops of color, we visualized the step-by-step nature of the certificates—illustrating how small, consistent actions build a job-ready foundation.
Play
4A COPYWRITING : TALKING THE TALK
4S We adopted a friendly, supportive tone that gave video scripts and static layouts a “we’re in your corner” attitude. A balanced mixture of crafted copy and learner and instructor quotes helped us dial in messaging and dial up authenticity.
Play
5A PHOTOGRAPHY : SHOOTING OUR SHOT
5S Our graduate photos, captured during our film shoot day, were featured across the Google Career Certificates website, emails, course sign-ups, and more.
Play
6A RESULTS : FINISHING STRONG
5S Our graduate photos, captured during our film shoot day, were featured across the Google Career Certificates website, emails, course sign-ups, and more.
Play
8A
8S
Play
Play
Play
Play
Play
1A STRATEGY: DEFINING OUR PATH
1S To bridge the gap between “learning” and “earning,” we moved away from passive educational messaging toward an active, empowering call to action that positioned Google and learners as equal partners, while drawing a clear line between getting a Certificate and getting a job.
Play
Play
2A PRODUCTION : BRINGING EVERYTHING INTO FOCUS
2S With a strong campaign platform in hand, we traveled across the country to capture. Real Stories: Video testimonials and photography of graduates who transformed their lives. Real Experts: Interviews with the Google instructors that humanized the program and demonstrated the passion behind the curriculum.
Play
3A DESIGN : VISUALIZING PROGRESS
3S We developed a vibrant, modular design system that mirrored the learning process itself. Using bold typography, snappy motion graphics, and distinct pops of color, we visualized the step-by-step nature of the certificates—illustrating how small, consistent actions build a job-ready foundation.
Services

Product Marketing

Live Action

In our fifth year working with the Grow with Google team, our objective was clear but ambitious: drive enrollments across diverse audience segments. We needed to cut through the noise of online learning by validating the quality of the curriculum, acknowledging the grit required to complete it, and proving the tangible career outcomes awaiting graduates.

2A PRODUCTION : BRINGING EVERYTHING INTO FOCUS
2S With a strong campaign platform in hand, we traveled across the country to capture. Real Stories: Video testimonials and photography of graduates who transformed their lives. Real Experts: Interviews with the Google instructors that humanized the program and demonstrated the passion behind the curriculum.
1A STRATEGY: DEFINING OUR PATH
3A DESIGN : VISUALIZING PROGRESS
5A PHOTOGRAPHY : SHOOTING OUR SHOT
Play
Play
1A STRATEGY: DEFINING OUR PATH

1S To bridge the gap between “learning” and “earning,” we moved away from passive educational messaging toward an active, empowering call to action that positioned Google and learners as equal partners, while drawing a clear line between getting a Certificate and getting a job.

5A PHOTOGRAPHY : SHOOTING OUR SHOT
6A RESULTS : FINISHING STRONG
7A
1A STRATEGY: DEFINING OUR PATH

1S To bridge the gap between “learning” and “earning,” we moved away from passive educational messaging toward an active, empowering call to action that positioned Google and learners as equal partners, while drawing a clear line between getting a Certificate and getting a job.

2A PRODUCTION : BRINGING EVERYTHING INTO FOCUS

2S With a strong campaign platform in hand, we traveled across the country to capture. Real Stories: Video testimonials and photography of graduates who transformed their lives. Real Experts: Interviews with the Google instructors that humanized the program and demonstrated the passion behind the curriculum.

3A DESIGN : VISUALIZING PROGRESS

3S We developed a vibrant, modular design system that mirrored the learning process itself. Using bold typography, snappy motion graphics, and distinct pops of color, we visualized the step-by-step nature of the certificates—illustrating how small, consistent actions build a job-ready foundation.

RELEVANT WORK
4A COPYWRITING : TALKING THE TALK

4S We adopted a friendly, supportive tone that gave video scripts and static layouts a “we’re in your corner” attitude. A balanced mixture of crafted copy and learner and instructor quotes helped us dial in messaging and dial up authenticity.

5A PHOTOGRAPHY : SHOOTING OUR SHOT

5S Our graduate photos, captured during our film shoot day, were featured across the Google Career Certificates website, emails, course sign-ups, and more.

6A RESULTS : FINISHING STRONG

6S A solid content strategy and robust production planning allowed us to deliver more than 2,000(!) assets spanning paid media, AI-optimized display, search, and paid and organic social.

7A

6S A solid content strategy and robust production planning allowed us to deliver more than 2,000(!) assets spanning paid media, AI-optimized display, search, and paid and organic social.

8A

8S

9A

9S

1A STRATEGY: DEFINING OUR PATH

1S To bridge the gap between “learning” and “earning,” we moved away from passive educational messaging toward an active, empowering call to action that positioned Google and learners as equal partners, while drawing a clear line between getting a Certificate and getting a job.

2A PRODUCTION : BRINGING EVERYTHING INTO FOCUS

2S With a strong campaign platform in hand, we traveled across the country to capture. Real Stories: Video testimonials and photography of graduates who transformed their lives. Real Experts: Interviews with the Google instructors that humanized the program and demonstrated the passion behind the curriculum.

3A DESIGN : VISUALIZING PROGRESS

3S We developed a vibrant, modular design system that mirrored the learning process itself. Using bold typography, snappy motion graphics, and distinct pops of color, we visualized the step-by-step nature of the certificates—illustrating how small, consistent actions build a job-ready foundation.

1A STRATEGY: DEFINING OUR PATH

1S To bridge the gap between “learning” and “earning,” we moved away from passive educational messaging toward an active, empowering call to action that positioned Google and learners as equal partners, while drawing a clear line between getting a Certificate and getting a job.

1A STRATEGY: DEFINING OUR PATH

1S To bridge the gap between “learning” and “earning,” we moved away from passive educational messaging toward an active, empowering call to action that positioned Google and learners as equal partners, while drawing a clear line between getting a Certificate and getting a job.

2A PRODUCTION : BRINGING EVERYTHING INTO FOCUS

3A DESIGN : VISUALIZING PROGRESS

4A COPYWRITING : TALKING THE TALK

8A

8S

9A

9S

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