OPPORTUNITY KNOCKS HPE We’ve collaborated with HPE’s executive, brand, and creative teams since 2019, making everything from show openers to CEO interviews to multi-film launch campaigns across different product and business lines. And we can’t wait to discover what’s next. FEATURED WORK Brand Film Discover Opener Greenlake Series Building Culture Ezmeral More in production

SALESFORCE.ORG UNSEEN SHINING A LIGHT ON THE UNSEEN Slavery. Human trafficking. We think of these as atrocities that occur in distant times and distant places, but the reality is that it's happening today, right under our noses, in the biggest cities and most advanced cultures of the world. Unseen is an organization focused on shining a light in the darkest places, and Bonfire Labs traveled to London to tell their story as part of the Salesforce.org ‘Trailblazer’ film series. We learned how they find the exploited, how they guide them out of bondage, and how they hope to partner with similar organizations around the globe to end modern day slavery in our lifetime.

GOOGLE NEXT EVENT TEASER MADE HERE TOGETHER What, you don’t think we could introduce the thousands upon thousands of Google Next attendees to the Google Cloud glyph iconography in a meaningful way? That is such a bizarre and specific doubt for you to harbor about us. But watch this! We’ll show you!!

BONFIRE LABS ANIMATION REEL 2D, 3D, 4D, & BEYOND As a full-service creative studio, Bonfire Labs has complete in-house animation capabilities. Hand-drawn 2D to photo-real 3D, initial-concept drawings to pixel-perfect final renders, and every hyphenate in between. Or is it in-between?

SALESFORCE RHODE ISLAND COOPERATION IN COVID Shot (socially distant) and edited (remotely) for the keynote of this year's (virtual) Dreamforce, this film tells the story of how The State of Rhode Island and Salesforce came together, in the midst of a global pandemic, to protect the health and well-being of communities now, and into the future. Equal parts visionary leadership, cutting-edge technology, and hard work, this unique narrative serves as an example for other states to follow during unprecedented times.

AMWELL ANTHEM HEALTHCARE ANYWHERE Amwell is a telehealth pioneer led by two charismatic sibling co-CEOs. Their ask from the get-go was to break the mold of the traditional 30-minute roadshow film, so rather than focus on the staid format of CEO & CFO singing their own praises, we landed on making a 10-minute customer piece filmed in 6 locations around the world. Focusing on Amwell's strengths through the lens of doctors, hospitals, and patients became the most natural way to highlight Amwell’s widespread success.

LYTRO CINEMA CAMERA LAUNCH BEST DoP EVER Lytro Cinema is defying the traditional physics of on-set capture by virtualizing creative camera decisions. We were thrilled to get under the hood of this new tech as part of our ongoing partnership with Lytro, from concept to final product. This included shooting and manipulating footage from the Lytro Cinema camera, intensive 3D motion graphics, and interviews with industry leaders.

BRANDING + CAMPAIGN RARIBLE The last thing a fast-growing NFT marketplace needs in the hyperfast-growing world of crypto is another fungible brand. We worked with the Rarible team in focused sprints to garner input and investment from the leadership team to rapidly develop a Brand Prototype as well as the groundwork for a brand and channel strategy. This allowed us to iterate immediately into some content prototypes that showed how the brand walks, talks, and looks to the public. And what better way to test those prototypes than in real NFT drop campaigns, event content, and social/digital advertising. Of course all of this work is available as NFTs. You can bid on them on Rarible. With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. FOUNDATIONAL BRAND WORK Working collaboratively with internal stakeholders, we were able to set foundations in strategy, messaging and design, all in a short few weeks. NFT DROP CAMPAIGNS This branding work led to us putting it to the test through multiple NFT drops, working to launch drops from French Montana and "Women Rise," a collection of female artists, debuting at Art Basel in Miami. FRENCH MONTANA DROP WOMEN RISE DROP @ ART BASEL TEMPLATES FOR ONGOING CONTENT In between drops, Rarible has a lot of other information to communication, whether be the platform, unveiling features or industry news. Again using the work from our branding exercises, we created a series of templates across social, email and presentation design for ongoing applications.

BONFIRE LABS 2022 REEL WE'RE GROWING. WE'RE ADAPTING. IT'S ALL VERY EXCITING. Another year of change and growth for our team, our clients, and the world. We partnered with incredible brands across the globe on hundreds of projects (but, who’s counting?) Live action, animation, branding, documentaries, social content, crypto and NFTs. We can’t wait to see what’ll be new in 2022.

ADOBE DESIGN IS POWER BRINGING DESIGN THINKING TO THE BOARDROOM Kaleidoscopic animation looks even cooler than it sounds. And since Design Thinking allows you to view a problem from different perspectives, it was the perfect approach for us to level-up new and existing footage into an inspirational package that inspired business leaders to bring Design Thinking into the C-Suite.

LIVONGO IPO ROADSHOW HEALTHCARE ON THE GO For an IPO film, sometimes it’s as simple as wrangling the complex schedules of the executive team leading a complex offering in a complex vertical for complex conditions.

FAREWELL HOW IT WORKS PUT SOMETHING GREAT ON YOUR PLATE San Francisco startup FareWell offers a fresh and compelling solution for the consumer health and wellness market. Their focus is diet and lifestyle changes to prevent and treat diabetes, heart disease and obesity, and their approach is perfect for today. Bonfire Labs captured their story in live-action and animated films, including this explainer video that speaks value to both patients and physicians.

APPDYNAMICS APPSPHERE WELCOME TO THE AGE OF DISRUPTION AppDynamics came to Bonfire Labs for an amazing event-opening video that would energize and set the tone for their AppSphere conference, leaving the audience excited for the speakers, topics, and content that followed.

THIRSTY? HINT WATER In 2020, the DTC Hint Water business exploded. To quench their insatiable thirst for constant social content (get it?), we shot, edited and animated a library of product and lifestyle assets. The result was dozens of :15 and :06 social videos pushing unique selling points of the product - flavor, convenience, and low cost. THIRSTY? CLICK HERE. Contact

FACEBOOK PAC-MAN COMMUNITY A WHOLE NEW WAY TO PLAY You mastered the arcade. You obsessed over the gameboy. You fell in love with mobile games. And now you get to conquer a whole new way to play in the metaverse. ​ We partnered with Facebook Gaming to launch PAC-MAN Community, an interactive game to play with your friends and favorite creators via the Facebook Gaming livestream. It’s safe to say that from concept to production, we rolled up our sleeves and hit play in an all new way.

EVERY STEP OF THE WAY FITBIT Not too long ago, people had to count their steps manually. It was a laborious and socially awkward process. Then Fitbit entered the wearable space and changed everything. As Fitbit’s go-to resource for product launches, we create everything from global TV spots to photo real product animation. Step by step. This collaborative partnership continues to grow and thrive, with dozens of successful launches under our belt... And counting. FEATURED WORK Sense Versa Lite Edition Versa Flyer Charge 4 Sense 2 Versa 2 Ace Charge 3 Ionic Versa Family

ANCESTRY OLYMPICS DO YOU HAVE GOLD IN YOUR DNA? Did you ever think "Salchow" was actually spelled "sow cow" and wonder what farm animals had to do with ice skating? Fortunately, we've never had to explain that, but we did get to use a moment of Olympic fever to explain how Ancestry DNA can help you discover where your heritage of greatness comes from, whether it was a farm or a frozen pond.

QUIP RECHARGEABLE TOOTHBRUSH SAY CHEESE When we met our friends from quip, we were drawn in by their white teeth, fresh breath, and need for a ton of photo-real 3D animated products. This introductory film launched a new product and set the animation style for a holiday campaign featuring the entire quip product lineup and 80+ videos. Anything to avoid going to the dentist.

SALESFORCE WORLD INTERRUPTED OPENER LOOK CLOSELY The theme for Salesforce’s second annual Design Leadership Conference at the de Young Museum was “the remarkable effects of disruptive design” – so we created award-winning visuals and an original soundscape that would live up to the challenge.

BONFIRE LABS 2019 REEL