TWITTER 10TH ANNIVERSARY HAPPY BIRTHDAY! Happy to welcome Twitter to our family of clients with this piece for their 10th Anniversary.

CONNECTING TODAY TO YESTERDAY ANCESTRY Since 2013, Bonfire Labs has worked extensively with Ancestry’s executive, brand, and creative teams. Sometimes we concept, sometimes we produce. Often we do both. For everything from TV spots to website content, global campaigns to micro-targeted social. As the world grows increasingly myopic, staying connected with the past has never been more vital, and the stories that guide people there have never been more rewarding to tell. FEATURED WORK St. Patrick's Day "Make Them Count" Ancestry 1950 Census Yearbooks Father's Day Olympics Ancestry Past to Present DNA Day Holiday Summer Campaign Untold Stories Hand-in-Hand You're in Control more in production

8X8 OVERVIEW FILM GREAT COMMUNICATOR 8x8 brings together a total communications experience, voice + video + chat. Everything except carrier pigeons. So they turned to us to communicate this value to their customers. With a new client comes a ground-up creative process and the team at 8x8 was ready to push the limits on motion graphics. What we achieved was a video that appeals to anyone that needs better communication, specifically more voice…video…or chat in their lives.

DROPBOX USER TESTIMONIALS DROPBOX FOR FOOTBALL?! West and Dropbox approached Bonfire Labs to create videos that would showcase the unusual ways that Dropbox could be used. From a pool of more than 4,500 possible user candidates, the team from Bonfire Labs worked with director Amanda Micheli to pick three compelling stories. In the breakneck timeframe of 3 1/2 weeks, Bonfire cast, shot, edited, and finished all three videos – with principal talent in Ohio, Portland, and Montreal. Two crews, lots of Skypes, and a considerable amount of Red Bull™ resulted in three great stories: Clark, Eva, and Gilles.

LOGITECH TAP ONE TWO STEP Tap! A catchy name for a cool product. Logitech’s creative department realized this product name was a strength on its own, and leaned into it conceptually. Bonfire Labs took on all pre- and post-production and delivered 50+ versions across retail, web and social, and many media channels... Dust off your dancing shoes.

DISCO IPO ROADSHOW MAKING THE CASE FOR A GREAT IPO When legal technology company DISCO was about to go public, they approached us to create an IPO film like no other (and we should know, we’ve done a bunch). We’re talking crane shots, lots of CG, and a client who was up for pretty much anything. No objections from us, your honor.

BIGCOMMERCE BRAND & PRODUCT FILMS EVERYTHING’S BIGGER IN TEXAS That’s right, even Commerce. So when our friends at BigCommerce called to help bring their new brand to life in video, we grabbed a half-rack of Lone Star and saddled up. Working closely with their creative team, we established a design system in motion that nobody would want to mess with.

ENDAVA IPO ROADSHOW ACCELERATING DISRUPTION Technology stories are more interesting when they’re human stories. Human stories are more interesting when you shoot them in London. This roadshow video was a key element of the US market IPO for offshore platform dev partner Endava.

BONFIRE LABS 2020 REEL 2020 REEL Enjoy a sample of some of our greatest hits from 2020.

SPLUNK FOR GOOD EVEN BETTER Translating the visual identify for Splunk's new brand to their philanthropic vision was a good exercise. So much so that we called it Splunk For Good, and had a good time making good work with good people. It's all good.

WEED GREW UP HERE OCCIDENTAL HILLS Where the Bohemian Highway meets miles of thick redwoods, there’s a little town called Occidental. Believed to be the birthplace of marijuana, this is where the gold rush met the green rush, and the pioneers of the cannabis industry set down their roots to grow, and harvest bud after bud with pride. The town’s namesake, and premium cannabis brand, Occidental Hills , sought to tell their story of rich, hidden history. So we went way back—nearly 200 years back—to uncover the history of this little town and how of all places., weed grew up here . ​ So we turned Instagram into a newspaper, releasing a semi-weekly paper, “The Occidental Gazette,” to dish out the hot tea of 1800s Occidental scoundrels, hooligans and of course, the sweet, sweet smell of that Northern California green. Working with a historian, aka Occidental’s token fan boy, we got the jist of this little town’s past—the feuds, romances, business affairs, and affairs—all the culture that grew that sweet bud. From there, we hit the town, and made friends with Joanne at the local library on Main Street, as we scoured databases of 1800s photographs, journals and town papers. All these assets—they’re real —juicy like a small town reality show—and we’ve got townie fans to prove it. Contact INSTAGRAM STORY

TIPPING POINT MADE BY THE BAY If our residents aren’t inspired, proud, and hopeful about the place we call home, they won’t be invested in the future of our community. A rising tide of negative press about the Bay Area (Texodus! crime! income inequality! school boards!) was only amplified by the pandemic. For a philanthropic organization focused on addressing exactly these issues, it’s an existential threat. So what Tipping Point needed was what we all needed, a reminder of what makes the Bay Area so unique, so wonderful - that special combination of people and place that can only be Made by the Bay. With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. TV SOCIAL IG Stories & Feed Posts, Giphy Stickers, AR Filters WEBSITE OUTDOOR SWAG

SALESFORCE DREAMFORCE 2023 OPENER MAGIC IN THE AI-R 2023 is the year of AI and Dreamforce is no exception. With McConaughey’s VO and generative AI for animation, we brought Salesforce's vision of the future to life in the Dreamforce opening film. A future where data, AI, and CRM help you connect with customers in a whole new way. So that everyone can be an Einstein. There truly is magic in the AI-r. Can you feel it?

EXPAND YOUR MIND EDUCATION Accuracy may be table stakes, but engagement should be the prime directive. Whether for accredited classes, casual learning, edumarketing, or explainers, we’re competing with apps, ads, and the everyday distractions of a digital life, so we need to hold our audience's attention while helping them retain the info and build the skills that they need. FEATURED WORK Airbnb Host Education Program Google Chromebook Adobe Festival of the Impossible Apollo Music Industry Today Facebook Group Admin Salesforce.org Education Cloud Google Home Google Pixelbook Apollo Suze Orman Apollo Innovators Accelerator

REEL SUMMIT VIDEO OPENER I WANT A CAT VIDEO RIGHT NOW This video was part of an opening keynote at a globally recognized Video Marketing & Commerce Summit. Presciently telling the story of how important and impactful video would become in culture, it makes the case for a burgeoning format to be unequivocally embraced.

SO MANY HATS SERVICES Creative. Production. Strategy. Social. Animation. Experiential. VFX. Education. Rapid branding. Documentary. Product launches. Prototyping. Investor pitches. Too many to fit our character cou Animation Brand Documentary Experiential Education Investor Product Marketing Social

RING CENTRAL MVP MAKING THE RIGHT CALL Lots of people know RingCentral as an enterprise telephony service. So when they wanted to dial up awareness of their significantly expanded productivity platform called MVP (that’s “Mobile, Video, Phone”), they called (and DM'd and videochatted) Bonfire Labs.

GENENTECH EVERYDAY EPIC HEADLINE GOES HERE Genentech wanted to celebrate the day-in, day-out work of their scientists--a radical reminder that small, steady steps ultimately drive medical progress, not big “Eureka!” moments. Tissue warning: this piece is unapologetically inspirational, because these are the people ultimately saving human lives. No offense, Marvel.

ALKAMI IPO ROADSHOW A GOLDEN OPPORTUNITY Alkami helps local banks and credit unions set up the backend systems for online banking, and we were super pumped to help them make an IPO film. Between great-on-camera executives, some awesome creative collaborations, and tons of mutual trust, we were banking on success from day one.

BONFIRE LABS 2023 REEL WE'RE GROWING. WE'RE ADAPTING. IT'S ALL VERY EXCITING. Another year of change and growth for our team, our clients, and the world. We traveled the globe working with incredible brands (40+) on hundreds of projects. Live action, animation, branding, documentaries, social content, EDU and lots of fun in between.