MADE BY THE BAY
If our residents aren’t inspired, proud, and hopeful about the place we call home, they won’t be invested in the future of our community. A rising tide of negative press about the Bay Area (Texodus! crime! income inequality! school boards!) was only amplified by the pandemic. For a philanthropic organization focused on addressing exactly these issues, it’s an existential threat. So what Tipping Point needed was what we all needed, a reminder of what makes the Bay Area so unique, so wonderful - that special combination of people and place that can only be Made by the Bay.
With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable.
Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country.
IG Stories & Feed Posts, Giphy Stickers, AR Filters