FITBIT FLYER HEAR WHAT MOVES YOU This video launched two things: Fitbit's new Bluetooth sport headphones and the beginning of our partnership with Fitbit.

GOOGLE MEETS UNTIL WE MEET AGAIN While everything was a little uncertain at the start of the pandemic, one thing was for sure, we were all spending A LOT more time on Google Meets. So much so that usage increased 30x in three months. This spot highlighted front line workers as they confronted the pandemic, and kicked off a campaign for Google Meets across industries.

2024 SHOWREEL A YEAR OF EVOLUTION AND CHANGE This past year we embraced new storytelling techniques and integrated AI into our workflows and lives. We collaborated with new brands and built deeper relationships with our long time partners. Live action, animation, branding, documentaries, and so much more. Plus, in-person parties are back!

FITBIT CHARGE 3 KNOW YOURSELF TO IMPROVE YOURSELF We had an idea for a sweet new form factor, and liked it so much we fabricated prototypes and made a whole launch video for a brand new product we just made up, then we brought it to our clients at Fitbit and said, “Make this. Trust us. People will love it.” And they said, “Who do you think you are?” And we said, “WE ARE BONFIRE LABS!” (We love saying that.)

SALESFORCE BLOCKCHAIN DEMO CONNECTING THE BLOCKS The working title for this piece was, “An interactive journey through the Salesforce ecosystem, using blockchain, animated by Bonfire Labs, for the Salesforce developer conference, based on the capacity of touch.” When that proved unwieldy, we brilliantly pivoted to the much easier acronym “AIJTSEUBABLFTSDCBOTCOT.” Catchy, right?

TWITTER 10TH ANNIVERSARY HAPPY BIRTHDAY! Happy to welcome Twitter to our family of clients with this piece for their 10th Anniversary.

CONNECTING TODAY TO YESTERDAY ANCESTRY Since 2013, Bonfire Labs has worked extensively with Ancestry’s executive, brand, and creative teams. Sometimes we concept, sometimes we produce. Often we do both. For everything from TV spots to website content, global campaigns to micro-targeted social. As the world grows increasingly myopic, staying connected with the past has never been more vital, and the stories that guide people there have never been more rewarding to tell. FEATURED WORK St. Patrick's Day "Make Them Count" Ancestry 1950 Census Yearbooks Father's Day Olympics Ancestry Past to Present DNA Day Holiday Summer Campaign Untold Stories Hand-in-Hand You're in Control more in production

8X8 OVERVIEW FILM GREAT COMMUNICATOR 8x8 brings together a total communications experience, voice + video + chat. Everything except carrier pigeons. So they turned to us to communicate this value to their customers. With a new client comes a ground-up creative process and the team at 8x8 was ready to push the limits on motion graphics. What we achieved was a video that appeals to anyone that needs better communication, specifically more voice…video…or chat in their lives.

DROPBOX USER TESTIMONIALS DROPBOX FOR FOOTBALL?! West and Dropbox approached Bonfire Labs to create videos that would showcase the unusual ways that Dropbox could be used. From a pool of more than 4,500 possible user candidates, the team from Bonfire Labs worked with director Amanda Micheli to pick three compelling stories. In the breakneck timeframe of 3 1/2 weeks, Bonfire cast, shot, edited, and finished all three videos – with principal talent in Ohio, Portland, and Montreal. Two crews, lots of Skypes, and a considerable amount of Red Bull™ resulted in three great stories: Clark, Eva, and Gilles.

LOGITECH TAP ONE TWO STEP Tap! A catchy name for a cool product. Logitech’s creative department realized this product name was a strength on its own, and leaned into it conceptually. Bonfire Labs took on all pre- and post-production and delivered 50+ versions across retail, web and social, and many media channels... Dust off your dancing shoes.

DISCO IPO ROADSHOW MAKING THE CASE FOR A GREAT IPO When legal technology company DISCO was about to go public, they approached us to create an IPO film like no other (and we should know, we’ve done a bunch). We’re talking crane shots, lots of CG, and a client who was up for pretty much anything. No objections from us, your honor.

BIGCOMMERCE BRAND & PRODUCT FILMS EVERYTHING’S BIGGER IN TEXAS That’s right, even Commerce. So when our friends at BigCommerce called to help bring their new brand to life in video, we grabbed a half-rack of Lone Star and saddled up. Working closely with their creative team, we established a design system in motion that nobody would want to mess with.

ENDAVA IPO ROADSHOW ACCELERATING DISRUPTION Technology stories are more interesting when they’re human stories. Human stories are more interesting when you shoot them in London. This roadshow video was a key element of the US market IPO for offshore platform dev partner Endava.

TWITTER #GAMETIME GOALLLLLLL The 10th anniversary brand relaunch we did for Twitter was so successful they asked us to create a sports-themed offshoot. We’d say we’re grateful, but this was the one year (out of four!) when the Warriors did not win the title. So there is Cleveland Cavaliers footage, unfortunately. Hope you enjoyed that, Cleveland, because your team is already a dumpster fire again. Won’t be appearing on any Twitter sports-themed tv spots for a looooong time. Too bad LeBron left you for LA, total bummer. Hey at least he’s still on tv, right? Anyway, we’re not bitter, and are grateful we got to work on this spot, even if we all know who really should’ve been hoisting that trophy.

TECHNOLOGY FOR GOOD SALESFORCE.ORG Scroll through the Salesforce.org partner list and you’ll see real, actual, beautiful, inspirational, measurable, positive impact in action. Every project we do together is rewarding; for the good we get to share, and the trust we’ve earned in sharing it. FEATURED WORK Philanthropy Cloud University of San Diego ALS Association Education Cloud Beyond Profit Unseen

GOOGLE HOME GOOD MORNING START YOUR DAY OFF CONNECTED Google Home has an amazing ability to distinguish different people’s voices. Working with the Google team, we found the right voices to elevate that story, making Father’s Day doubly special for the “duo dads” of the world who saw this spot air during ‘Modern Family.’ We concepted and produced this spot in three weeks, and Google told us they’d never seen an agency work so fast.

FITBIT VERSA LITE EDITION FITBIT FOR ALL Fitbit’s Versa Lite smartwatch gave us a chance to execute a new style for the more approachable and affordable edition of their flagship smartwatch. We embraced bold colors and vivid live-action footage with fast-paced motion graphics and 3D animation, complementing the tone and attitude of the Versa Lite’s campaign.

THX BRAND EXPLORATION A VISION FOR THE FUTURE Our team worked closely with the EVP at THX to realize a new vision for a 30+ year old brand. The challenge was to breathe new life while honoring George Lucas's initial vision for the company. The results were a truly digital brand “book”, a long-form brand film, plus new web content and an updated site.

GOPRO HERO5 SESSION BUILDING THE INVISIBLE CAMERA Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.

GOOGLE CHROMEBOOK MAKE IT PERSONAL In its earlier days, Google Chromebook had some explaining to do. The good kind of explaining. Like, how you can really truly do everything you need to do on a value-driven web-based machine. Bonfire Labs partnered with a handful of Influencers and created 10 web tutorials (in 7 languages, just saying) from the user’s POV, ending each demo with a twist, which not coincidentally is how we like our martinis.