ADOBE SOCIAL MEDIA SUMMIT SOCIAL FIRST As the kick-off to Adobe’s Social Media Summit, we shared stories of social’s power to give voice, perpetuate a movement and connect people around the world. This film introduced Adobe’s CMO and prompted conversation around Adobe’s role in the social sphere.

G-P RE-LAUNCH YOU'RE HIRED! ESTAS CONTRATADO! 你被录取了! G-P allows businesses to quickly hire team members in a new country without the legal, tax and HR hassle. G-P called us for a new film to put their completely revamped brand in motion. Conceived in SF, designed in LA, shot in BK, and using a mix of found footage and animation, this project reunited us with former clients, colleagues, and old friends from across the country and around the world. All without the legal, tax or HR hassle!

SALESFORCE.ORG UNIVERSITY OF SAN DIEGO FOR THE CHANGEMAKERS The University of San Diego and its Changemaker program provides a perfect example of the connectivity enabled by Education Cloud, and also serves as an embodiment of the mission-aligned vision of Salesforce.org.

LOGITECH POWERED FAMILY CORDS? WHAT CORDS? They’re messy and tangled and ugly and cramp our style. With the launch of Logitech’s new wireless charger, we let the environment shine, showing that no matter what your vibe is, charging will fit right in.

OUR BREAD AND BUTTER ADOBE Since 2012, Bonfire Labs has helped bring Adobe’s new products and features to life. Never losing sight of the end user, we love the challenge of making information inspirational, and vice versa. Recent successes include the Aero launch at their MAX event, and a series of videos for the (incredibly named) Festival of the Impossible. FEATURED WORK Adobe Lightroom Adobe Smithsonian adobe max Adobe X PIXAR Soul Contest Design is Power Adobe Premiere Pro Aero Illustrator for iPad Experience Cloud Sensei Festival of the Impossible More in Production

MORE LIKE PARTNERS CLIENTS We have long-running collaborative partnerships with some of the best brands in the world. Many of them, in fact. From cameras to cannabis, tech to travel, and Salesforce to...Salesforce.org. ADDITIONAL CLIENTS

ANCESTRY FATHER'S DAY THE APPLE DOESN’T FALL FAR FROM THE TREE “Show Dad Where He’s From.” We still love that idea, and this spot. The casting here was so good--the connections and emotion so real--we hired them all to re-enact these scenes in our office the last Friday of every month.

PIE CUSTOMER FILMS LOOKING OUT FOR THE LITTLE GUY Pie offers workers’ comp insurance that actually works for small businesses. So that’s who we talked to: real business owners with big dreams, slim margins, and lots of heart. The result was a series of charming videos that turned a category most people don’t think about into something you can really care about.

GOOGLE HOME GOOD MORNING START YOUR DAY OFF CONNECTED Google Home has an amazing ability to distinguish different people’s voices. Working with the Google team, we found the right voices to elevate that story, making Father’s Day doubly special for the “duo dads” of the world who saw this spot air during ‘Modern Family.’ We concepted and produced this spot in three weeks, and Google told us they’d never seen an agency work so fast.

FITBIT VERSA LITE EDITION FITBIT FOR ALL Fitbit’s Versa Lite smartwatch gave us a chance to execute a new style for the more approachable and affordable edition of their flagship smartwatch. We embraced bold colors and vivid live-action footage with fast-paced motion graphics and 3D animation, complementing the tone and attitude of the Versa Lite’s campaign.

THX BRAND EXPLORATION A VISION FOR THE FUTURE Our team worked closely with the EVP at THX to realize a new vision for a 30+ year old brand. The challenge was to breathe new life while honoring George Lucas's initial vision for the company. The results were a truly digital brand “book”, a long-form brand film, plus new web content and an updated site.

GOPRO HERO5 SESSION BUILDING THE INVISIBLE CAMERA Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.

GOOGLE CHROMEBOOK MAKE IT PERSONAL In its earlier days, Google Chromebook had some explaining to do. The good kind of explaining. Like, how you can really truly do everything you need to do on a value-driven web-based machine. Bonfire Labs partnered with a handful of Influencers and created 10 web tutorials (in 7 languages, just saying) from the user’s POV, ending each demo with a twist, which not coincidentally is how we like our martinis.

CLOVER HEALTH IPO ROADSHOW REIMAGINING THE IPO VIDEO Clover Health has been thinking about Medicare insurance differently from day 1, so they turned to us to help them break the mold of traditional IPO films. Investors were going to come with a wide range of existing knowledge about Medicare Advantage, so rather than pack everything into a single film, we chunked the content into multiple shorter films with helpful graphics and a branded palette, so viewers could choose-their-own adventure.

DISCO IPO ROADSHOW MAKING THE CASE FOR A GREAT IPO When legal technology company DISCO was about to go public, they approached us to create an IPO film like no other (and we should know, we’ve done a bunch). We’re talking crane shots, lots of CG, and a client who was up for pretty much anything. No objections from us, your honor.

LOGITECH ULTIMATE EARS TURN IT UP With product code names Brooklyn and Manhattan, we knew we needed to shoot this one on location in NYC. (We also knew we needed some pizza at Joe’s.) Back in SF, we topped it off with unique VFX animation. By melding gritty streetscapes with CG facial movements that mimic the physics of speakers, this video blasted its way past the digital marketing landscape and into retail and outdoor engagements. Ya dig?

FACEBOOK MANIFOLD VR CAMERA THERE ARE NO BAD ANGLES We like new cameras. We love new tech. So when Facebook came to us to bring their new Manifold 3D VR RED camera to life (got all that?), that meant transforming product sketches into something dynamic, cinematic, and real.

LOGITECH ASTRO A30 TURN UP THE COLLABORATION Listen to this: for our 35th project with Logitech, we leveled up our gaming game with dozens of deliverables spanning events, web, social, print, and packaging — with CG stills, lifestyle and product photography, and more — for the launch of the new Astro A30 wireless headphones. Casting, shooting, animating, editing, and retouching, all in 10 weeks. (Our ears are still ringing.)

FITBIT VERSA 2 THIS IS LIFE, ELEVATED The launch film for what would become Fitbit’s flagship product. A massive success (with a much slimmer profile).

GOPRO INSTALLATION INSIDE OUT Bonfire Labs worked with GoPro on launch videos for both the HERO5 and Karma drone, as well as Point-of-Sale videos for use in retail environments. When it came time to show the hardware products themselves, traditional photography wasn’t enough. We wanted to go inside and show the products’ entire anatomies, so our artists created stunning 3D product renderings, shown in this highlights film.