MAKING CRYPTO LESS CRYPTIC

For Bitwise’s very first brand campaign, our message was simple: investing in crypto is, er, not simple. But with Bitwise’s crypto index fund, picking the right investment doesn’t have to be overwhelming. Drawing comparisons to other complex-but-worthwhile decisions, this is the first of a series of Easter-Egg-loaded spots that show how the best way to get a piece of the action is, actually, to get a lot of little pieces.