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ANCESTRY

HOLIDAY

THE MOST PERSONAL GIFT YOU CAN GIVE

The initial concept here was, “Let’s not forget the time Zach gave his son the same gift eight nights in a row and had to delete the unboxing videos because they were honestly tragic.” That ended up not fitting the spirit of the holidays, or the rewarding impact of learning more about who you are. So for this global 360 campaign, we focused on the unique opportunity to give a more personal gift.