Theta 1.5

And they’re back!

Ricoh had no hesitation returning to Bonfire Labs for a second year of work on their amazing spherical camera, the Theta. This year the device is updated with the ability to shoot video as well as stills, and is now available in four colors.

Bonfire Labs Writer/Director, Marcus Park worked with our Visual Lead, Ian Ashenbremer to come up with a concept that encapsulates the simple joy of shooting and sharing these ingenious spherical images. We follow five friends as they explore the versatility of the Theta to capture the action, beauty, and spontaneity of every moment in a thrill-packed day.

View our 2013 Ricoh Launch Campaign