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229 items found

  • Ancestry Summer Campaign | Bonfire Labs

    ANCESTRY SUMMER CAMPAIGN A TASTE OF YOUR HERITAGE Why is it called Labor Day if all we do is barbecue and drink beer? We jumped at the chance to direct and produce a spot that answers that question. To capture an authentic and timeless craftsman aesthetic, we cast working bakers, builders, teachers, and farriers. The result was so effective Ancestry added a Times Square media buy, and annual updates for evergreen usage. (To mark our success, we celebrated with a bbq and beer.)

  • NorCal Case Study | Bonfire Labs

    NORCAL CANNABIS COMPANY CASE STUDY THIS IS CANNABIS. No other company in the industry has the authentic heritage, OG status and the scale of NorCal. Seeking to revolutionize the perception of the cannabis industry, we highlighted NorCal’s importance through a focus on the entire business, rather than a single product. We started our story as brand documentarians and began the creative process through extensive interviews with the NorCal founders, uncovering the company's legacy through the personal stories. Starting with a brand film, we set out on a targeted B2B creative and media strategy. This launch included a series of long and short form videos, data-driven insights, infographics, social posts, digital ads, print, OOH, and experiential events. We developed creative that borrowed from the B2B vernacular, and extended the reach into more traditional financial press, broadening the overall awareness of cannabis investment, and in turn, establishing NorCal as the opportunity of the industry.

  • 2021 Reel | Bonfire Labs

    BONFIRE LABS 2021 REEL BONFIRE LABS OPENS 30 NEW STUDIOS ACROSS THE BAY AREA Our bedrooms became edit suites, our closets recording studios, our laptops directors chairs, our liquor cabinets empty. These times have raised new challenges for everyone, but Bonfire Labs has found ways to make it work. Because even though we’re apart, we’re all in this together! Yet actually apart. TBH we miss human contact, even wet willies, which we do not condone but at this point would tolerate.

  • Facebook Point Cloud | Bonfire Labs

    FACEBOOK POINT CLOUD YOU HAVE MEMORIES TO LOOK BACK ON TODAY Facebook came to Bonfire Labs to help visually represent a concept for a new bleeding edge technology that incorporates a user’s photos into real world 3D environments. The animation was done using a combination of Unity, Cinema 4D, and Adobe After Effects, and helped to tell the story of this new tech in a visually arresting Point Cloud style, debuting at Facebook's annual conference, F8.

  • Ricoh Theta 360 Launch | Bonfire Labs

    RICOH THETA 360 LAUNCH BEAUTY IS ALL AROUND YOU To launch their revolutionary Theta camera, which shoots spherical images, Ricoh needed everything from a tagline to site design and video. We turned to freestyle public art for inspiration, working with acclaimed muralist Sirron Norris to bring the camera's unique abilities to life with the centerpiece tagline, “Beauty is all around.” ​ ​

  • Faceboook Spark AR | Bonfire Labs

    FACEBOOK SPARK AR MAKE YOUR OWN REALITY Do you ever have the dream where you’re running down a hallway trying to get to a test you’re late for, but you can’t find the room and also you’re naked? Neither do we! We don’t have anxiety dreams. Even when we’re tasked with taking something super complex like augmented reality software, and making it into fun, bite-sized social content.

  • Logitech Quake | Bonfire Labs

    LOGITECH QUAKE WE'RE GAME #ProTip Close-ups of products in a black void always look cool af. So when Logitech wanted to launch their new gaming headphones, Pro X Wireless, we highlighted every new feature, curve, seam and sound that’ll be a win for every player.

  • New Relic FutureStack | Bonfire Labs

    NEW RELIC FUTURESTACK WHAT WILL YOU MAKE TRUE? New Relic’s annual user conference brings together developers, tinkerers, futurists, and creatives to hack, debate, and build the software of tomorrow. The Day One opener had to capture attention, so we crafted a bizarre, sublime rallying cry for data nerds everywhere.

  • The Knot Fall Campaign 2021 | Bonfire Labs

    THE KNOT FALL CAMPAIGN 2021 SPOT WHAT’S NOT TO LOVE? “Do you, Bonfire Labs, take The Knot to be your totally awesome client, to create a series of short videos starring real couples demonstrating the ways TheKnot helps people plan just about every aspect of their wedding, to shoot and edit, score and color, for as long as is detailed in the scope of work?” (We did!)

  • Apollo Music Business Today | Bonfire Labs

    APOLLO MUSIC BUSINESS TODAY YOUR FIRST STEP INTO THE MUSIC INDUSTRY After watching an internal cut of this video, our founder quit her job to take the Apollo music business course and go become a mogul in LA. That’s why you will no longer find Mrs. Alexandra Bonfire in our offices. Thanks a lot, Randy Jackson.

  • Salesforce x Bonfire Labs

    BFFS WITH BENIOFF SALESFORCE After a decade of partnership working closely with the creative, marketing, and product teams, Bonfire Labs continues to be a trusted creative resource for the Salesforce brand, producing hundreds of projects a year. Creating content for Dreamforce, keynotes, testimonials, and product launches, we celebrate how complex technology and a simple, customer-focused experience creates real impact. FEATURED WORK World Interrupted Opener Brunello Cucinelli DREAMFORCE OPENER Adidas Rhode Island Salesforce Design Leadership Revenue Cloud 20th Anniversary Film Coca-Cola Blockchain Demo Salesforce Wall Reel More In Production

  • Levi's 501 CT | Bonfire Labs

    LEVI'S 501 CT REMEMBER PANTS? As big fans of Levi’s flagship jean (who isn’t?) and flagship store (again, who isn’t?), when we were asked to work on this flagship video we were genuinely excited. Or should we say jeanuninely excited? No, we should never say that. Instead, we’ll say that it was an absolute blast working with Levi’s® Style Director on this film about what happens when a classic meets customization.

  • SFDO Unseen | Bonfire Labs

    SALESFORCE.ORG UNSEEN SHINING A LIGHT ON THE UNSEEN Slavery. Human trafficking. We think of these as atrocities that occur in distant times and distant places, but the reality is that it's happening today, right under our noses, in the biggest cities and most advanced cultures of the world. Unseen is an organization focused on shining a light in the darkest places, and Bonfire Labs traveled to London to tell their story as part of the Salesforce.org ‘Trailblazer’ film series. We learned how they find the exploited, how they guide them out of bondage, and how they hope to partner with similar organizations around the globe to end modern day slavery in our lifetime.

  • Google Next Event Teaser | Bonfire Labs

    GOOGLE NEXT EVENT TEASER MADE HERE TOGETHER What, you don’t think we could introduce the thousands upon thousands of Google Next attendees to the Google Cloud glyph iconography in a meaningful way? That is such a bizarre and specific doubt for you to harbor about us. But watch this! We’ll show you!!

  • Animation Reel | Bonfire Labs

    BONFIRE LABS ANIMATION REEL 2D, 3D, 4D, & BEYOND As a full-service creative studio, Bonfire Labs has complete in-house animation capabilities. Hand-drawn 2D to photo-real 3D, initial-concept drawings to pixel-perfect final renders, and every hyphenate in between. Or is it in-between?

  • Salesforce Rhode Island | Bonfire Labs

    SALESFORCE RHODE ISLAND COOPERATION IN COVID Shot (socially distant) and edited (remotely) for the keynote of this year's (virtual) Dreamforce, this film tells the story of how The State of Rhode Island and Salesforce came together, in the midst of a global pandemic, to protect the health and well-being of communities now, and into the future. Equal parts visionary leadership, cutting-edge technology, and hard work, this unique narrative serves as an example for other states to follow during unprecedented times.

  • Amwell Anthem | Bonfire Labs

    AMWELL ANTHEM HEALTHCARE ANYWHERE Amwell is a telehealth pioneer led by two charismatic sibling co-CEOs. Their ask from the get-go was to break the mold of the traditional 30-minute roadshow film, so rather than focus on the staid format of CEO & CFO singing their own praises, we landed on making a 10-minute customer piece filmed in 6 locations around the world. Focusing on Amwell's strengths through the lens of doctors, hospitals, and patients became the most natural way to highlight Amwell’s widespread success.

  • Lytro Cinema Camera Launch | Bonfire Labs

    LYTRO CINEMA CAMERA LAUNCH BEST DoP EVER Lytro Cinema is defying the traditional physics of on-set capture by virtualizing creative camera decisions. We were thrilled to get under the hood of this new tech as part of our ongoing partnership with Lytro, from concept to final product. This included shooting and manipulating footage from the Lytro Cinema camera, intensive 3D motion graphics, and interviews with industry leaders.

  • Rarible | Bonfire Labs

    BRANDING + CAMPAIGN RARIBLE The last thing a fast-growing NFT marketplace needs in the hyperfast-growing world of crypto is another fungible brand. We worked with the Rarible team in focused sprints to garner input and investment from the leadership team to rapidly develop a Brand Prototype as well as the groundwork for a brand and channel strategy. This allowed us to iterate immediately into some content prototypes that showed how the brand walks, talks, and looks to the public. And what better way to test those prototypes than in real NFT drop campaigns, event content, and social/digital advertising. Of course all of this work is available as NFTs. You can bid on them on Rarible. With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. FOUNDATIONAL BRAND WORK Working collaboratively with internal stakeholders, we were able to set foundations in strategy, messaging and design, all in a short few weeks. NFT DROP CAMPAIGNS This branding work led to us putting it to the test through multiple NFT drops, working to launch drops from French Montana and "Women Rise," a collection of female artists, debuting at Art Basel in Miami. FRENCH MONTANA DROP WOMEN RISE DROP @ ART BASEL TEMPLATES FOR ONGOING CONTENT In between drops, Rarible has a lot of other information to communication, whether be the platform, unveiling features or industry news. Again using the work from our branding exercises, we created a series of templates across social, email and presentation design for ongoing applications.

  • 2022 Reel | Bonfire Labs

    BONFIRE LABS 2022 REEL WE'RE GROWING. WE'RE ADAPTING. IT'S ALL VERY EXCITING. Another year of change and growth for our team, our clients, and the world. We partnered with incredible brands across the globe on hundreds of projects (but, who’s counting?) Live action, animation, branding, documentaries, social content, crypto and NFTs. We can’t wait to see what’ll be new in 2022.

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