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215 items found

  • Okta Customer Identity | Bonfire Labs

    OKTA COSTUMER IDENTITY CAN WE SEE SOME ID? When the access management experts at Okta wanted to promote their Workforce Identity platform, they ID’d us as the team to do it. So we did what any good partners would do: build a logistics business from the ground up. We created the brand, found an office, hired a C-Suite, and crafted a film that shows the best way to secure an organization is by knowing exactly who’s who. Phew.

  • Google Pixelbook | Bonfire Labs

    GOOGLE PIXELBOOK SHOW DON'T TELL Pixelbook is the high-end laptop that fans of the Chromebook anxiously awaited. Google wanted to use educational content to help bolster the product launch. Taking a cue from our work for Google Home, we developed content with influencers, like American singer/songwriter/actor/director/choreographer/YouTuber, Todrick Hill. Our strategy was to have this content do double lifting - providing value for shoppers and owners alike.

  • Salesforce Adidas | Bonfire Labs

    SALESFORCE ADIDAS LET'S KICK IT How do you pronounce Adidas anyway? Is it a-DEED-is? Ah-dee-DAHS? We didn’t embarrass ourselves by asking, busy as we were collaborating with the Salesforce team on this partnership story. Bonfire Labs handed all editorial, 2D graphics, and character animation. The final product was introduced at Dreamforce during a keynote by Salesforce employee of the month Marc Benioff.

  • 2023 Reel | Bonfire Labs

    BONFIRE LABS REEL WE'RE GROWING. WE'RE ADAPTING. IT'S ALL VERY EXCITING. Another year of change and growth for our team, our clients, and the world. We traveled the globe working with incredible brands (40+) on hundreds of projects. Live action, animation, branding, documentaries, social content, EDU and lots of fun in between.

  • Google x Bonfire Labs

    WE'RE FEELING LUCKY GOOGLE Product launches, user education, social campaigns, moonshot pitches, conference centerpiece videos. Bonfire has done it all for Google in a decade-plus relationship that’s part strategic, part creative, part production, and all partnership. Google always keeps it Googley, in all the ways, so we do too. Look it up on Bing if you don’t believe us. FEATURED WORK Partner Summit Google Career Certificates Google x Football Association Every Day Home Good Morning Next Event Teaser The Pitch Adsense Clips Pixel Pixelbook Google Chromebook Google Carrefour more in production

  • Ancestry Holiday | Bonfire Labs

    ANCESTRY HOLIDAY THE MOST PERSONAL GIFT YOU CAN GIVE The initial concept here was, “Let’s not forget the time Zach gave his son the same gift eight nights in a row and had to delete the unboxing videos because they were honestly tragic.” That ended up not fitting the spirit of the holidays, or the rewarding impact of learning more about who you are. So for this global 360 campaign, we focused on the unique opportunity to give a more personal gift.

  • Education | Bonfire Labs

    EXPAND YOUR MIND EDUCATION Accuracy may be table stakes, but engagement should be the prime directive. Whether for accredited classes, casual learning, edumarketing, or explainers, we’re competing with apps, ads, and the everyday distractions of a digital life, so we need to hold our audience's attention while helping them retain the info and build the skills that they need. FEATURED WORK Airbnb Host Education Program Google Chromebook Adobe Festival of the Impossible Apollo Music Industry Today Facebook Group Admin Salesforce.org Education Cloud Google Home Google Pixelbook Apollo Suze Orman Apollo Innovators Accelerator

  • Angi Customer Testimonial | Bonfire Labs

    ANGI CUSTOMER TESTIMONIAL HEAR IT FROM HOMEOWNERS When Angie’s List rebranded as Angi, they enlisted us to create a series of spots starring real consumers. Honest-to-goodness testimonials showcased the breadth of Angi’s services and the quality of the results while adding authenticity, personality, and charm.

  • Salesforce Design Leadership Conference | Bonfire Labs

    SALESFORCE DESIGN LEADERSHIP DESIGN THROUGH THE DECADES Held at the de Young museum in San Francisco, the Design Redux conference asked, “Why do we consult history to design the future?” The answers came from leading innovators in car design, aerospace, virtual reality, film, and product design, all of which we brought to life with careful balance of future and retro.

  • Alector | Bonfire Labs

    ALECTOR IPO ROADSHOW FIRST IN CLASS, INNOVATIVE SCIENCE It’s wild that this feels like a political statement, but we trust science, and love working with scientists. Especially when they are working to cure brain disease.

  • RingCentral MVP Demo | Bonfire Labs

    RING CENTRAL MVP MAKING THE RIGHT CALL Lots of people know RingCentral as an enterprise telephony service. So when they wanted to dial up awareness of their significantly expanded productivity platform called MVP (that’s “Mobile, Video, Phone”), they called (and DM'd and videochatted) Bonfire Labs.

  • Glu Covet Fashion | Bonfire Labs

    GLU MOBILE COVET FASHION LAUNCHING THE PROP SHOP To introduce a new feature in Covet Fashion, we gave fans a behind-the-scenes look at the team creating and running the game.

  • Ancestry Olympics | Bonfire Labs

    ANCESTRY OLYMPICS DO YOU HAVE GOLD IN YOUR DNA? Did you ever think "Salchow" was actually spelled "sow cow" and wonder what farm animals had to do with ice skating? Fortunately, we've never had to explain that, but we did get to use a moment of Olympic fever to explain how Ancestry DNA can help you discover where your heritage of greatness comes from, whether it was a farm or a frozen pond.

  • Airbnb Host Education | Bonfire Labs

    AIRBNB HOST EDUCATION COME ON IN Here’s what we can do in 100 days: 44 live action videos, 13 animated videos, 75 fine-tuned web-ready html pages. Not saying we always want to, just that we can. Especially if it’s for something as worthy as helping Airbnb educate new hosts and set them up for success during a period of massive growth. Why is this so crucial? Better education means better hosts, and better hosts means better stays, which means more bookings, which makes everyone happier — hosts, guests, Airbnb, and Bonfire Labs.

  • GoPro Hero Black | Bonfire Labs

    GOPRO HERO BLACK ALL THE TOOLS IN ONE PACKAGE Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.


    PIE CUSTOMER FILMS LOOKING OUT FOR THE LITTLE GUY Pie offers workers’ comp insurance that actually works for small businesses. So that’s who we talked to: real business owners with big dreams, slim margins, and lots of heart. The result was a series of charming videos that turned a category most people don’t think about into something you can really care about.

  • IPO Reel | Bonfire Labs

    BONFIRE LABS IPO REEL GETTING BUY-IN Having collaborated with the c-suites of over a dozen companies and their banks for public offerings, direct listings, or mergers with a SPAC, we have embraced the philosophy that investors don’t just invest in companies, they invest in people. We see investor films as opportunities to create brand documentaries, highlighting the why, the what, and the who in equal measure.

  • Ancestry Yearbooks | Bonfire Labs

    ANCESTRY YEARBOOKS IT'S PICTURE DAY! We’re not saying your grandpa lied to you when he said he was voted “Most likely to drive a Ferrari” in high school... but now you can find out for sure. Ancestry’s got the proof, to the tune of over 300,000 yearbooks from all 50 states, going back over a century. Bonfire Labs brought this wildly addictive offering to life across TV, web, and social. Then we were voted most likely to get repeat business, look it up.

  • Our Reel | Bonfire Labs

    BONFIRE LABS 2021 REEL BONFIRE LABS OPENS 30 NEW STUDIOS ACROSS THE BAY AREA Our bedrooms became edit suites, our closets recording studios, our laptops directors chairs, our liquor cabinets empty. These times have raised new challenges for everyone, but Bonfire Labs has found ways to make it work. Because even though we’re apart, we’re all in this together! Yet actually apart. TBH we miss human contact, even wet willies, which we do not condone but at this point would tolerate.

  • GoPro Karma | Bonfire Labs

    GOPRO KARMA A BIRD’S EYE VIEW Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.

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