OKTA CIC LOOK BEYOND LOGIN LOGIN IS JUST THE BEGINNING To demonstrate how Okta’s Customer Identity Cloud can help businesses better understand their customers, we brought to life a graphics-heavy piece with extensive 3D modeling, environment building, and motion tracking — letting someone actually step into an online surf shop experience. Radical.

SOUND ON LOGITECH Over the course of our partnership, Logitech streamlined offerings and built an internal agency. Our built-in flexibility allowed the relationship to adapt and grow too, as we worked together in launching many new products. Sometimes as creators, sometimes as a compliment, always as collaborators. FEATURED WORK Powered Family logitech astro a30 TAP Circle Base Ultimate Ears LOGITECH QUAKE More In Production

GOPRO KARMA A BIRD’S EYE VIEW Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.

THE KNOT FALL CAMPAIGN 2021 SPOT WHAT’S NOT TO LOVE? “Do you, Bonfire Labs, take The Knot to be your totally awesome client, to create a series of short videos starring real couples demonstrating the ways TheKnot helps people plan just about every aspect of their wedding, to shoot and edit, score and color, for as long as is detailed in the scope of work?” (We did!)

ADOBE FESTIVAL OF THE IMPOSSIBLE IMPOSSIBLE MADE POSSIBLE Augmented Reality was a tough story to tell even before the whole idea of reality itself changed in 2020. For the (perfectly named) Festival of the Impossible, Bonfire Labs created a look and feel for the now-virtual event, and produced both educational and social content, including six artist profiles from around the world. As the artists created immersive art using Adobe’s Aero platform just after the first lockdown, we were with them every virtual step of the way, helping them tell their stories and capture their own content. This included shipping camera setups directly to the artists, guiding them through equipment setup and locations, and conducting Zoom interviews to provide the narration. We could sum this up by saying something like, “the impossible exists to remind us of our own possibilities.” But honestly we still like meeting people face to masked face!

ANCESTRY ST. PATRICK'S DAY FINDING YOUR REDHEADED ROOTS We’re honored to have worked with Ancestry.com, executing creative together to produce a final spot that hits the mark. Call it the Luck-of-the-Irish, but we know it takes tons of creative talent to make marketing magic on St. Patrick’s Day and every day.

GOPRO HERO BLACK ALL THE TOOLS IN ONE PACKAGE Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.

BONFIRE LABS 3D PRODUCT ANIMATION IS IT REAL OR IS IT PHOTO-REAL? If you’ve ever been on a product shoot, then you know how hard it is to get the the heroic shot, the right lighting, the perfectly aligned label. Plus most of the time products won’t dance the way you want them to, they’re notoriously picky about craft services, and sometimes they even change their look after the shoot. Enter CG. Don’t worry, SAG, we’re not here to replace actors with AI, just products with CG. And they’ve never looked better.

DROPBOX BUSINESS SPACE TO DREAM Companies are supposed to “think big.” It’s easy to say, but the dirty secret is it takes actual space to incubate and implement all those big dreams. Otherwise it’s just a cheesy motivational poster, and those are cute, but you can’t give a kitten to shareholders at the end of the quarter. Bonfire Labs created this piece to show existing and future Dropbox Business customers that capacity leads to the confidence that can make those dreams real.

SALESFORCE REVENUE CLOUD MONEYS THE WORST For how much people like money, they sure do think it’s complicated. And with lots of money coming in from multiple places, it’s even more of a headache! So we created an explainer video to teach companies how to manage it, track it, and store it with Salesforce Revenue Cloud. And if you need help spending it, see here.

ADOBE SOCIAL MEDIA SUMMIT SOCIAL FIRST As the kick-off to Adobe’s Social Media Summit, we shared stories of social’s power to give voice, perpetuate a movement and connect people around the world. This film introduced Adobe’s CMO and prompted conversation around Adobe’s role in the social sphere.

WEED GREW UP HERE OCCIDENTAL HILLS Where the Bohemian Highway meets miles of thick redwoods, there’s a little town called Occidental. Believed to be the birthplace of marijuana, this is where the gold rush met the green rush, and the pioneers of the cannabis industry set down their roots to grow, and harvest bud after bud with pride. The town’s namesake, and premium cannabis brand, Occidental Hills , sought to tell their story of rich, hidden history. So we went way back—nearly 200 years back—to uncover the history of this little town and how of all places., weed grew up here . ​ So we turned Instagram into a newspaper, releasing a semi-weekly paper, “The Occidental Gazette,” to dish out the hot tea of 1800s Occidental scoundrels, hooligans and of course, the sweet, sweet smell of that Northern California green. Working with a historian, aka Occidental’s token fan boy, we got the jist of this little town’s past—the feuds, romances, business affairs, and affairs—all the culture that grew that sweet bud. From there, we hit the town, and made friends with Joanne at the local library on Main Street, as we scoured databases of 1800s photographs, journals and town papers. All these assets—they’re real —juicy like a small town reality show—and we’ve got townie fans to prove it. Contact INSTAGRAM STORY

ADOBE SMITHSONIAN GOING DEEP WITH AR When Adobe partnered with the Smithsonian and non-profit, The Hydrous, to create an immersive augmented reality museum exhibit, they asked us to help show what was possible. An underwater shoot, a 3D coral reef, and a Webby Award later, we think the result made quite a splash.

HPE GREENLAKE SERIES CLOUD FORWARD HPE Greenlake helps businesses adapt to the Cloud-first world through unparalleled security, ease of use, and stability. We dove below the surface to create a series of 5 films, each targeted to a specific vertical, with the goal of showing what HPE Greenlake can do for your Enterprise.

OKTA OKTANE OPENER 2023 DOING MORE WITH LESS To open Okta’s 2023 Oktane event, we used a combination of artful footage, engaging interviews, and on-screen titles to craft a showstopping (or rather, show-starting) film that demonstrated how Okta’s identity solutions help businesses do more.

SO MANY HATS SERVICES Creative. Production. Strategy. Social. Animation. Experiential. VFX. Education. Rapid branding. Documentary. Product launches. Prototyping. Investor pitches. Too many to fit our character cou Animation Brand Documentary Experiential Education Investor Product Marketing Social

SALESFORCE.ORG UNIVERSITY OF SAN DIEGO FOR THE CHANGEMAKERS The University of San Diego and its Changemaker program provides a perfect example of the connectivity enabled by Education Cloud, and also serves as an embodiment of the mission-aligned vision of Salesforce.org.

ANCESTRY BRINGING PAST TO PRESENT Ancestry’s brand is built on connecting the past with the present. Between family trees, DNA records and historical documents, Ancestry members are able to discover hidden stories. For this campaign we conducted numerous customer interviews revealing how member's personal past connected to historical events and today's milestones. By sourcing original, historical photos and creating branded 2D and 3D motion graphics, we brought the past into the present. 100TH ANNIVERSARY OF WOMEN'S RIGHT TO VOTE "THE WOMEN WHO" MEMORIAL DAY "UNTOLD STORIES" 2020 "RESILIENCE" BLACK HISTORY MONTH "FAMILY HEROES" MOTHER'S DAY "TRAILBLAZING WOMEN" MEMORIAL DAY "THE MAN BEHIND THE MEDAL"

SALESFORCE.ORG UNSEEN SHINING A LIGHT ON THE UNSEEN Slavery. Human trafficking. We think of these as atrocities that occur in distant times and distant places, but the reality is that it's happening today, right under our noses, in the biggest cities and most advanced cultures of the world. Unseen is an organization focused on shining a light in the darkest places, and Bonfire Labs traveled to London to tell their story as part of the Salesforce.org ‘Trailblazer’ film series. We learned how they find the exploited, how they guide them out of bondage, and how they hope to partner with similar organizations around the globe to end modern day slavery in our lifetime.

SALESFORCE ADIDAS LET'S KICK IT How do you pronounce Adidas anyway? Is it a-DEED-is? Ah-dee-DAHS? We didn’t embarrass ourselves by asking, busy as we were collaborating with the Salesforce team on this partnership story. Bonfire Labs handed all editorial, 2D graphics, and character animation. The final product was introduced at Dreamforce during a keynote by Salesforce employee of the month Marc Benioff.