BONFIRE LABS 2019 REEL

BFFS WITH BENIOFF SALESFORCE After a decade of partnership working closely with the creative, marketing, and product teams, Bonfire Labs continues to be a trusted creative resource for the Salesforce brand, producing hundreds of projects a year. Creating content for Dreamforce, keynotes, testimonials, and product launches, we celebrate how complex technology and a simple, customer-focused experience creates real impact. FEATURED WORK World Interrupted Opener Brunello Cucinelli DREAMFORCE OPENER Adidas Rhode Island Salesforce Design Leadership Revenue Cloud 20th Anniversary Film Coca-Cola Blockchain Demo Salesforce Wall Reel More In Production

ANGI CUSTOMER TESTIMONIAL HEAR IT FROM HOMEOWNERS When Angie’s List rebranded as Angi, they enlisted us to create a series of spots starring real consumers. Honest-to-goodness testimonials showcased the breadth of Angi’s services and the quality of the results while adding authenticity, personality, and charm.

OKTA CIC LOOK BEYOND LOGIN LOGIN IS JUST THE BEGINNING To demonstrate how Okta’s Customer Identity Cloud can help businesses better understand their customers, we brought to life a graphics-heavy piece with extensive 3D modeling, environment building, and motion tracking — letting someone actually step into an online surf shop experience. Radical.

SOUND ON LOGITECH Over the course of our partnership, Logitech streamlined offerings and built an internal agency. Our built-in flexibility allowed the relationship to adapt and grow too, as we worked together in launching many new products. Sometimes as creators, sometimes as a compliment, always as collaborators. FEATURED WORK Powered Family logitech astro a30 TAP Circle Base Ultimate Ears LOGITECH QUAKE More In Production

GOPRO KARMA A BIRD’S EYE VIEW Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.

THE KNOT FALL CAMPAIGN 2021 SPOT WHAT’S NOT TO LOVE? “Do you, Bonfire Labs, take The Knot to be your totally awesome client, to create a series of short videos starring real couples demonstrating the ways TheKnot helps people plan just about every aspect of their wedding, to shoot and edit, score and color, for as long as is detailed in the scope of work?” (We did!)

ADOBE FESTIVAL OF THE IMPOSSIBLE IMPOSSIBLE MADE POSSIBLE Augmented Reality was a tough story to tell even before the whole idea of reality itself changed in 2020. For the (perfectly named) Festival of the Impossible, Bonfire Labs created a look and feel for the now-virtual event, and produced both educational and social content, including six artist profiles from around the world. As the artists created immersive art using Adobe’s Aero platform just after the first lockdown, we were with them every virtual step of the way, helping them tell their stories and capture their own content. This included shipping camera setups directly to the artists, guiding them through equipment setup and locations, and conducting Zoom interviews to provide the narration. We could sum this up by saying something like, “the impossible exists to remind us of our own possibilities.” But honestly we still like meeting people face to masked face!

ANCESTRY ST. PATRICK'S DAY FINDING YOUR REDHEADED ROOTS We’re honored to have worked with Ancestry.com, executing creative together to produce a final spot that hits the mark. Call it the Luck-of-the-Irish, but we know it takes tons of creative talent to make marketing magic on St. Patrick’s Day and every day.

GOPRO HERO BLACK ALL THE TOOLS IN ONE PACKAGE Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.

BONFIRE LABS 3D PRODUCT ANIMATION IS IT REAL OR IS IT PHOTO-REAL? If you’ve ever been on a product shoot, then you know how hard it is to get the the heroic shot, the right lighting, the perfectly aligned label. Plus most of the time products won’t dance the way you want them to, they’re notoriously picky about craft services, and sometimes they even change their look after the shoot. Enter CG. Don’t worry, SAG, we’re not here to replace actors with AI, just products with CG. And they’ve never looked better.

DROPBOX BUSINESS SPACE TO DREAM Companies are supposed to “think big.” It’s easy to say, but the dirty secret is it takes actual space to incubate and implement all those big dreams. Otherwise it’s just a cheesy motivational poster, and those are cute, but you can’t give a kitten to shareholders at the end of the quarter. Bonfire Labs created this piece to show existing and future Dropbox Business customers that capacity leads to the confidence that can make those dreams real.

SALESFORCE REVENUE CLOUD MONEYS THE WORST For how much people like money, they sure do think it’s complicated. And with lots of money coming in from multiple places, it’s even more of a headache! So we created an explainer video to teach companies how to manage it, track it, and store it with Salesforce Revenue Cloud. And if you need help spending it, see here.

ADOBE SOCIAL MEDIA SUMMIT SOCIAL FIRST As the kick-off to Adobe’s Social Media Summit, we shared stories of social’s power to give voice, perpetuate a movement and connect people around the world. This film introduced Adobe’s CMO and prompted conversation around Adobe’s role in the social sphere.

WEED GREW UP HERE OCCIDENTAL HILLS Where the Bohemian Highway meets miles of thick redwoods, there’s a little town called Occidental. Believed to be the birthplace of marijuana, this is where the gold rush met the green rush, and the pioneers of the cannabis industry set down their roots to grow, and harvest bud after bud with pride. The town’s namesake, and premium cannabis brand, Occidental Hills , sought to tell their story of rich, hidden history. So we went way back—nearly 200 years back—to uncover the history of this little town and how of all places., weed grew up here . ​ So we turned Instagram into a newspaper, releasing a semi-weekly paper, “The Occidental Gazette,” to dish out the hot tea of 1800s Occidental scoundrels, hooligans and of course, the sweet, sweet smell of that Northern California green. Working with a historian, aka Occidental’s token fan boy, we got the jist of this little town’s past—the feuds, romances, business affairs, and affairs—all the culture that grew that sweet bud. From there, we hit the town, and made friends with Joanne at the local library on Main Street, as we scoured databases of 1800s photographs, journals and town papers. All these assets—they’re real —juicy like a small town reality show—and we’ve got townie fans to prove it. Contact INSTAGRAM STORY

ADOBE SMITHSONIAN GOING DEEP WITH AR When Adobe partnered with the Smithsonian and non-profit, The Hydrous, to create an immersive augmented reality museum exhibit, they asked us to help show what was possible. An underwater shoot, a 3D coral reef, and a Webby Award later, we think the result made quite a splash.

HPE GREENLAKE SERIES CLOUD FORWARD HPE Greenlake helps businesses adapt to the Cloud-first world through unparalleled security, ease of use, and stability. We dove below the surface to create a series of 5 films, each targeted to a specific vertical, with the goal of showing what HPE Greenlake can do for your Enterprise.

OKTA OKTANE OPENER 2023 DOING MORE WITH LESS To open Okta’s 2023 Oktane event, we used a combination of artful footage, engaging interviews, and on-screen titles to craft a showstopping (or rather, show-starting) film that demonstrated how Okta’s identity solutions help businesses do more.

HPE GREENLAKE MANUFACTURING DEMO CLOUD FORWARD HPE Greenlake helps businesses adapt to the Cloud-first world through unparalleled security, ease of use, and stability. We dove below the surface to create a series of 5 films, each targeted to a specific vertical, with the goal of showing what HPE Greenlake can do for your Enterprise level industry.

OKTA CUSTOMER IDENTITY HEY, WATCH THIS To promote Okta’s Customer Identity Cloud solution, we created a fictional streaming platform, complete with hit shows, an audience in the millions, a frazzled IT team, and a superhero CDO who swoops in to save the day. It was a fantastic way to demonstrate the power of Okta’s identity-based solutions. Plus we got to make posters for a show called Puppy Island.