ADOBE DESIGN IS POWER BRINGING DESIGN THINKING TO THE BOARDROOM Kaleidoscopic animation looks even cooler than it sounds. And since Design Thinking allows you to view a problem from different perspectives, it was the perfect approach for us to level-up new and existing footage into an inspirational package that inspired business leaders to bring Design Thinking into the C-Suite.

grazie | dankeschön | je vous remercie | gracias | gratias tibi | ありがとうございました THANK YOU FOR CONTACTING US We'll be in touch soon! SEE ALL WORK

WHY HELLO THERE ABOUT Bonfire Labs is a creative studio that moves brands further faster. In the parlance of our times, we’re scalable as hell. Our flexible model lets us fit process, talent, and timeline to any project. Our client partners like that. We like that. We think you’ll like it too. Let’s make a thing.* *Strategy, brand platforms, integrated campaigns, films of any length, web content, social, product launches, popcorn...we make it all. Want to work with us? We might kill you. With kindness. Check out our current openings here . OUR TEAM @BONFIRELABS INTERESTED IN WORKING WITH US? Find open positions here.

LET THE PEOPLE PLAY EXPERIENTIAL Always with the context first and foremost in mind, we design and create content for immersive and interactive experiences around the globe, as grand as Times Square and as compact as a smartwatch in a Best Buy. FEATURED WORK Salesforce Wall Reel Tipping Point AppDynamics AppSphere Splunk .conf 2020 Opener Google Next Event Teaser Salesforce World Interrupted Forgotten Suffragettes Salesforce Design Leadership Twitter London Design Museum Atlassian Facebook Point Cloud New Relic FutureStack

AI SHOWREEL EVEN GENIUSES NEED ASSISTANTS Good news: in just a year, AI tools have evolved from uncanny valleys and 6-fingered people to legit usefulness on projects for Salesforce, Okta, Dave Banking, and Adobe, More good news: AI is terrible at world domination, but fantastic at making styleframes.

HIMS & HERS SPAC FILM LET’S BE FRANK When the founder of Hims & Hers called us to create a film to generate investor excitement for their acquisition through a SPAC, we immediately rose to the occasion. We built a solid and open rapport with executives and the creative team, and leaned heavily into the well established brand and ethos of the company. The film creatively captures the unique business and opportunity, as well as a number of cacti, and both the process and result were a true reflection of their transparent and forward-thinking culture.

MAKE IT WORK WITH GOOGLe Made it fast. Made it thrilling. Made it together. Made it to kick-off Next. BRAND MARKETING • CREATIVE DEV • LIVE ACTION • EDITORIAL • ANIMATIOn WE ARE A CREATIVE STUDIO MOVING BRANDS FURTHER FASTER. WE THINK LIKE AN AGENCY, ACT LIKE A PRODUCTION COMPANY, AND BEHAVE LIKE ADULTS GAME LIKE A GOD WITH LOGITECH Wireless headphones and a 360 campaign worthy of your best game. CONTENT STRATEGY • PRODUCT LAUNCH • PHOTO-REAL CG • LIVE ACTION • PHOTOGRAPHY • EDITORIAL ART STARTS WITH AR AND ADOBE Oakland artist Hueman augments our reality through a constantly evolving infinite canvas. DOCUMENTARY • LIVE ACTION • EDITORIAL • AUGMENTED REALITY • INFLUENCER • LAUNCH FILM BONFIRE LABS 2023 REEL We appreciate your time and look forward to connecting and learning more when the time is right. Respectfully, Zach Rubin zach.rubin@bonfirelabs.com

EVENTBRITE IPO ROADSHOW REMEMBER EVENTS? Eventbrite makes such a good product that these IPO roadshow videos practically write themselves. Luckily they can’t shoot themselves, so we went all over the world to do that part.

ANCESTRY SUMMER CAMPAIGN A TASTE OF YOUR HERITAGE Why is it called Labor Day if all we do is barbecue and drink beer? We jumped at the chance to direct and produce a spot that answers that question. To capture an authentic and timeless craftsman aesthetic, we cast working bakers, builders, teachers, and farriers. The result was so effective Ancestry added a Times Square media buy, and annual updates for evergreen usage. (To mark our success, we celebrated with a bbq and beer.)

NORCAL CANNABIS COMPANY CASE STUDY THIS IS CANNABIS. No other company in the industry has the authentic heritage, OG status and the scale of NorCal. Seeking to revolutionize the perception of the cannabis industry, we highlighted NorCal’s importance through a focus on the entire business, rather than a single product. We started our story as brand documentarians and began the creative process through extensive interviews with the NorCal founders, uncovering the company's legacy through the personal stories. Starting with a brand film, we set out on a targeted B2B creative and media strategy. This launch included a series of long and short form videos, data-driven insights, infographics, social posts, digital ads, print, OOH, and experiential events. We developed creative that borrowed from the B2B vernacular, and extended the reach into more traditional financial press, broadening the overall awareness of cannabis investment, and in turn, establishing NorCal as the opportunity of the industry.

BONFIRE LABS 2021 REEL BONFIRE LABS OPENS 30 NEW STUDIOS ACROSS THE BAY AREA Our bedrooms became edit suites, our closets recording studios, our laptops directors chairs, our liquor cabinets empty. These times have raised new challenges for everyone, but Bonfire Labs has found ways to make it work. Because even though we’re apart, we’re all in this together! Yet actually apart. TBH we miss human contact, even wet willies, which we do not condone but at this point would tolerate.

FACEBOOK POINT CLOUD YOU HAVE MEMORIES TO LOOK BACK ON TODAY Facebook came to Bonfire Labs to help visually represent a concept for a new bleeding edge technology that incorporates a user’s photos into real world 3D environments. The animation was done using a combination of Unity, Cinema 4D, and Adobe After Effects, and helped to tell the story of this new tech in a visually arresting Point Cloud style, debuting at Facebook's annual conference, F8.

RICOH THETA 360 LAUNCH BEAUTY IS ALL AROUND YOU To launch their revolutionary Theta camera, which shoots spherical images, Ricoh needed everything from a tagline to site design and video. We turned to freestyle public art for inspiration, working with acclaimed muralist Sirron Norris to bring the camera's unique abilities to life with the centerpiece tagline, “Beauty is all around.” ​ ​

FACEBOOK SPARK AR MAKE YOUR OWN REALITY Do you ever have the dream where you’re running down a hallway trying to get to a test you’re late for, but you can’t find the room and also you’re naked? Neither do we! We don’t have anxiety dreams. Even when we’re tasked with taking something super complex like augmented reality software, and making it into fun, bite-sized social content.

LOGITECH QUAKE WE'RE GAME #ProTip Close-ups of products in a black void always look cool af. So when Logitech wanted to launch their new gaming headphones, Pro X Wireless, we highlighted every new feature, curve, seam and sound that’ll be a win for every player.

NEW RELIC FUTURESTACK WHAT WILL YOU MAKE TRUE? New Relic’s annual user conference brings together developers, tinkerers, futurists, and creatives to hack, debate, and build the software of tomorrow. The Day One opener had to capture attention, so we crafted a bizarre, sublime rallying cry for data nerds everywhere.

THE KNOT FALL CAMPAIGN 2021 SPOT WHAT’S NOT TO LOVE? “Do you, Bonfire Labs, take The Knot to be your totally awesome client, to create a series of short videos starring real couples demonstrating the ways TheKnot helps people plan just about every aspect of their wedding, to shoot and edit, score and color, for as long as is detailed in the scope of work?” (We did!)

APOLLO MUSIC BUSINESS TODAY YOUR FIRST STEP INTO THE MUSIC INDUSTRY After watching an internal cut of this video, our founder quit her job to take the Apollo music business course and go become a mogul in LA. That’s why you will no longer find Mrs. Alexandra Bonfire in our offices. Thanks a lot, Randy Jackson.

BFFS WITH BENIOFF SALESFORCE After a decade of partnership working closely with the creative, marketing, and product teams, Bonfire Labs continues to be a trusted creative resource for the Salesforce brand, producing hundreds of projects a year. Creating content for Dreamforce, keynotes, testimonials, and product launches, we celebrate how complex technology and a simple, customer-focused experience creates real impact. FEATURED WORK World Interrupted Opener Brunello Cucinelli DREAMFORCE OPENER Adidas Rhode Island Salesforce Design Leadership Revenue Cloud 20th Anniversary Film Coca-Cola Blockchain Demo Salesforce Wall Reel More In Production

LEVI'S 501 CT REMEMBER PANTS? As big fans of Levi’s flagship jean (who isn’t?) and flagship store (again, who isn’t?), when we were asked to work on this flagship video we were genuinely excited. Or should we say jeanuninely excited? No, we should never say that. Instead, we’ll say that it was an absolute blast working with Levi’s® Style Director on this film about what happens when a classic meets customization.