LOGITECH CRAYON THE BRIGHTEST CRAYON IN THE BOX Who said crayons were just for kids? Give one to a tourist, an architect or a chef and watch it end up being their favorite tool in their toolbox. So when Logitech wanted to show the many applications of their popular stylus, we kept it simple and seamless, showing that even when our tools are the same, the where, why and how you use them are left to the minds of the beholder. We created a library of videos and stills to be used across all media and focused on any type of customer that gets their hands on this new favorite crayon.

grazie | dankeschön | je vous remercie | gracias | gratias tibi | ありがとうございました THANK YOU FOR CONTACTING US We'll be in touch soon! SEE ALL WORK

BONFIRE LABS 2023 REEL WE'RE GROWING. WE'RE ADAPTING. IT'S ALL VERY EXCITING. Another year of change and growth for our team, our clients, and the world. We traveled the globe working with incredible brands (40+) on hundreds of projects. Live action, animation, branding, documentaries, social content, EDU and lots of fun in between.

WHY HELLO THERE ABOUT Bonfire Labs is a creative studio that moves brands further faster. In the parlance of our times, we’re scalable as hell. Our flexible model lets us fit process, talent, and timeline to any project. Our client partners like that. We like that. We think you’ll like it too. Let’s make a thing.* *Strategy, brand platforms, integrated campaigns, films of any length, web content, social, product launches, popcorn...we make it all. Want to work with us? We might kill you. With kindness. Check out our current openings here . OUR TEAM @BONFIRELABS INTERESTED IN WORKING WITH US? Find open positions here.

GOOGLE PIXELBOOK SHOW DON'T TELL Pixelbook is the high-end laptop that fans of the Chromebook anxiously awaited. Google wanted to use educational content to help bolster the product launch. Taking a cue from our work for Google Home, we developed content with influencers, like American singer/songwriter/actor/director/choreographer/YouTuber, Todrick Hill. Our strategy was to have this content do double lifting - providing value for shoppers and owners alike.

EXPAND YOUR MIND EDUCATION Accuracy may be table stakes, but engagement should be the prime directive. Whether for accredited classes, casual learning, edumarketing, or explainers, we’re competing with apps, ads, and the everyday distractions of a digital life, so we need to hold our audience's attention while helping them retain the info and build the skills that they need. FEATURED WORK Airbnb Host Education Program Google Chromebook Adobe Festival of the Impossible Apollo Music Industry Today Facebook Group Admin Salesforce.org Education Cloud Google Home Google Pixelbook Apollo Suze Orman Apollo Innovators Accelerator

A LEAN APPROACH TO BRANDING RAPID BRAND PROTOTYPING Rapid Brand Prototyping is our proprietary approach to quickly creating a lean and effective starting point for your teams to define, deploy, test and refine a set of guidelines to inform the evolution of your brand. WHAT DRIVES OUR APPROACH? Typical brand evolution projects with a traditional agency take too much time and yield results that aren't actionable in the real world. With RBP, we move quickly from hypothetical to real content, pressure-testing and refining a workable set of guidelines that sets you up for a deeper dive in any specific content areas or a more extensive branding evolution. COLLABORATION Working directly with clients in focused, collaborative sprints removes the friction and weight from traditional drawn-out decision-making processes. Check-ins happen bi-weekly to insure our teams are moving in lock step. We provide and facilitate activities to prompt interaction and generate quick answers by design. These exercises allow us to very quickly narrow focus from “everything is possible” to “yes, this totally feels like us.” TEST & ADAPT Creating baseline standards provides a foundation to start solving problems and pushing work out into the world immediately. Since we make all our work in our studio, we can quickly apply new developments to content across any medium. Test real content on your audience, then learn and adapt both the guidelines and content quickly. This approach represents a shift from perfection to learning, from governance to guidance, from brittleness to evolution, and from hypothetical to real. RELEVANT WORK LIVONGO After partnering on a successful IPO film, we were tasked to reimagine, develop and launch the Livongo brand. Through our Rapid Brand Prototype exercise, we developed a brand strategy, design and campaign toolkit. Livongo was acquired shortly after this exercise. Note: Comprehensive branding documents can be shared in a live meeting setting. VERTEX Our partnership with Vertex started with a national TV campaign. That quickly led to a successful Rapid Brand Prototype project. Currently we are taking the reimagined brand and extending it to social media, website design, and additional campaigns. SALESFORCE.ORG It’s harder than ever to know where good is being done in the world. But scroll through the Salesforce.org partner list and you’ll see real, actual, beautiful, inspirational, measurable, positive impact in action. Every project we do is rewarding; for the good we get to share, and the trust we’ve earned in sharing it. Note: Comprehensive branding documents can be shared in a live meeting setting. ALKAMI For over 3 years, we’ve been partnering with Alkami to build both brand and content. We met during the beginning stages of their IPO, and helped them shape their story into a compelling and hugely successful public offering and roadshow film. That quickly led to our next assignment, an RBP exercise that included a full naming strategy and architecture. We’re currently shaping various marketing projects with event and product work in development. PALANTIR We developed a comprehensive branding program for Palantir’s Gotham platform, laying down a solid foundation for an eventual IPO. Note: Comprehensive branding documents can be shared in a live meeting setting. HELLO HEART We partnered with Israel-based health coaching app Hello Heart to modernize their brand at a critical stage of growth. Using our RBP process, we sprinted in 3 phases to visualize how the brand can evolve across product, marketing and digital without losing the real heart at the center of the brand.

ANCESTRY OLYMPICS DO YOU HAVE GOLD IN YOUR DNA? Did you ever think "Salchow" was actually spelled "sow cow" and wonder what farm animals had to do with ice skating? Fortunately, we've never had to explain that, but we did get to use a moment of Olympic fever to explain how Ancestry DNA can help you discover where your heritage of greatness comes from, whether it was a farm or a frozen pond.

THE KNOT LEADING UP TO "I DO" The Knot is an all-in-one wedding planning platform . For this campaign we used real user stories, uncovering the special moments that lead up to the big day. From the proposal, to picking a venue, to place settings, planning doesn't have to be difficult. In fact, The Knot makes it easy, fun and filled with love. Of course. MAKE IT YOU :30 "SAMUEL AND NATHALIE " MAKE IT YOU :15 "MARCUS AND URSULA" MAKE IT YOU :15 "KURT AND GARY" ENDLESS LOVE :30

GOOGLE CHROMEBOOK MAKE IT PERSONAL In its earlier days, Google Chromebook had some explaining to do. The good kind of explaining. Like, how you can really truly do everything you need to do on a value-driven web-based machine. Bonfire Labs partnered with a handful of Influencers and created 10 web tutorials (in 7 languages, just saying) from the user’s POV, ending each demo with a twist, which not coincidentally is how we like our martinis.

HPE ENERGIZER GETTING HYPED WITH HPE For HPE’s 2023 Discover event, we created a high-energy sizzle piece that dialed up the excitement and set the stage for the show to come. With punchy motion graphics, engrossing footage, and dance-ready music, we kicked things off by kicking things up.

CHECK IT OUT WORK Honestly why read about it up here when you could already be watching it right down there? Epic stuff, funny stuff, human stuff, cool stuff, pretty stuff, smart stuff. So MUCH stuff! Angi Customer Testimonial BigCommerce The Knot HPE Ezmeral Okta Customer Identity Logitech Ultimate Ears RARIBLE What is splunk? MADE BY THE BAY Google x Football Association NorCal Cannabis LinkedIn Teen Safety Ancestry Make Them Count" GE Minds + Machines Conference Levi's 501 CT ADOBE X PIXAR SOUL CONTEST Brunello Cucinelli Fitbit Ace Salesforce World Interrupted Opener Salesforce Adidas Twitter 10th Anniversary Blade Shadow Logitech Tap Facebook Manifold VR Camera Ancestry Past to Present

ooOooOo PRETTY ANIMATION 2D, 3D, 2.5D, Augmented Reali-D, D-Fence, Vitamin D. We do all the Ds. FEATURED WORK Applovin Explainer BigCommerce fitbit sense 2 HPE Ezmeral adobe max InMarket Cannes Campaign Quip Rechargeable Toothbrush Sony Jane Disco Raise The Bar data nerd 8x8 Overview Video Fitbit Ionic LinkedIn Teen Safety Vertex Brand Anthem Salesforce.org Education Cloud Salesforce Revenue Cloud Farewell How It Works Dropbox Business FACEBOOK MANIFOLD VR CAMERA Salesforce Wall Reel Salesforce World Interrupted more in production

FACEBOOK PAC-MAN COMMUNITY A WHOLE NEW WAY TO PLAY You mastered the arcade. You obsessed over the gameboy. You fell in love with mobile games. And now you get to conquer a whole new way to play in the metaverse. ​ We partnered with Facebook Gaming to launch PAC-MAN Community, an interactive game to play with your friends and favorite creators via the Facebook Gaming livestream. It’s safe to say that from concept to production, we rolled up our sleeves and hit play in an all new way.

INMARKET CANNES CAMPAIGN YES WE CANNES InMarket allows advertisers to reach consumers in locations and in moments when they’re ready to buy. In a post-cookie world, so much will rely on tailored messages for that exact moment when they’re ready to take action. So what better place to debut this film than the advertising industry’s own Fyre Festival, the Cannes Lions? Watch it while enjoying a glass of Rosé in a linen jumpsuit.

SOCIAL CAMPAIGN SALESFORCE.ORG Technology, when used for good, can change the world. Salesforce.org provides technology solutions to enable the success of non-profits, and thus create outcomes that are “Beyond Profit.” As part of a social campaign to drive enrollment for their London conference, we told the stories of four partners—highlighting their mission, notable outcomes, and how Salesforce helps enable this. ​ Across four partners and all social channels, we strategized, shaped the story, shot, edited, wrote and designed these editorial features. PARTNERS The Royal Society for the Prevention of Cruelty to Animals Accelerating the fight against human trafficking around the world Minimizing food waste while providing food to those in need Working to protect and assist refugees around the world With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. RSPCA UNSEEN Contact UNHCR REFETTORIO PARIS

GENENTECH EVERYDAY EPIC HEADLINE GOES HERE Genentech wanted to celebrate the day-in, day-out work of their scientists--a radical reminder that small, steady steps ultimately drive medical progress, not big “Eureka!” moments. Tissue warning: this piece is unapologetically inspirational, because these are the people ultimately saving human lives. No offense, Marvel.

LYTRO CINEMA CAMERA LAUNCH BEST DoP EVER Lytro Cinema is defying the traditional physics of on-set capture by virtualizing creative camera decisions. We were thrilled to get under the hood of this new tech as part of our ongoing partnership with Lytro, from concept to final product. This included shooting and manipulating footage from the Lytro Cinema camera, intensive 3D motion graphics, and interviews with industry leaders.

GOOD FOR EVERYTHING SPLUNK Partnering closely with Splunk’s incredibly handsome and talented Director of Brand and Creative, we developed a visual language that brought Splunk's “Data To Everything” platform to life. Our work has opened conferences, launched brands, and served as foundational building blocks for the future vision of Splunk. Humblebrag - one film played before Obama's guest speech to the company, so yes we can, and yes we did. FEATURED WORK .conf 2020 Opener Superbowl Data to everything What Is Splunk? Splunk for good more in production

LINKEDIN TEEN SAFETY SAFETY FIRST “Ugh, Mom! Why do you follow me on Instagram? I live here!” For all the social sharing that happens, teens are still teens and they deserve some privacy. In fact, they cherish it. So what better device to help teach them about safety online than the diary entry? This launched LinkedIn’s empowering initiative that shows teens how to safely move toward the future they want.