OKTA CUSTOMER IDENTITY HEY, WATCH THIS To promote Okta’s Customer Identity Cloud solution, we created a fictional streaming platform, complete with hit shows, an audience in the millions, a frazzled IT team, and a superhero CDO who swoops in to save the day. It was a fantastic way to demonstrate the power of Okta’s identity-based solutions. Plus we got to make posters for a show called Puppy Island.

ooOooOo PRETTY ANIMATION 2D, 3D, 2.5D, Augmented Reali-D, D-Fence, Vitamin D. We do all the Ds. FEATURED WORK Applovin Explainer BigCommerce fitbit sense 2 HPE Ezmeral adobe max InMarket Cannes Campaign Quip Rechargeable Toothbrush Sony Jane Disco Raise The Bar data nerd 8x8 Overview Video Fitbit Ionic LinkedIn Teen Safety Vertex Brand Anthem Salesforce.org Education Cloud Salesforce Revenue Cloud Farewell How It Works Dropbox Business FACEBOOK MANIFOLD VR CAMERA Salesforce Wall Reel Salesforce World Interrupted more in production

OKTA CIC LOOK BEYOND LOGIN LOGIN IS JUST THE BEGINNING To demonstrate how Okta’s Customer Identity Cloud can help businesses better understand their customers, we brought to life a graphics-heavy piece with extensive 3D modeling, environment building, and motion tracking — letting someone actually step into an online surf shop experience. Radical.

BONFIRE LABS 3D PRODUCT ANIMATION IS IT REAL OR IS IT PHOTO-REAL? If you’ve ever been on a product shoot, then you know how hard it is to get the the heroic shot, the right lighting, the perfectly aligned label. Plus most of the time products won’t dance the way you want them to, they’re notoriously picky about craft services, and sometimes they even change their look after the shoot. Enter CG. Don’t worry, SAG, we’re not here to replace actors with AI, just products with CG. And they’ve never looked better.

FITBIT IONIC THE WATCH DESIGNED FOR YOUR LIFE Faced with a growing need to launch products in new categories, Fitbit wanted to create an impact with its newest flagship product: the Fitbit Ionic smartwatch. The market leader needed only look down the street to find our team of creative problem-solvers to help communicate the product’s features and consumer value proposition with a series of short films.

LEVI'S 501 CT REMEMBER PANTS? As big fans of Levi’s flagship jean (who isn’t?) and flagship store (again, who isn’t?), when we were asked to work on this flagship video we were genuinely excited. Or should we say jeanuninely excited? No, we should never say that. Instead, we’ll say that it was an absolute blast working with Levi’s® Style Director on this film about what happens when a classic meets customization.

ADOBE SMITHSONIAN GOING DEEP WITH AR When Adobe partnered with the Smithsonian and non-profit, The Hydrous, to create an immersive augmented reality museum exhibit, they asked us to help show what was possible. An underwater shoot, a 3D coral reef, and a Webby Award later, we think the result made quite a splash.

HPE WE ARE HPE LIVING ON THE EDGE We worked with our partners at HPE to create an impactful brand film to premiere at the 2023 Discover event, demonstrating the ways their technology opens up a world of opportunity for customers — from the Edge to the Cloud.

HPE GREENLAKE MANUFACTURING DEMO CLOUD FORWARD HPE Greenlake helps businesses adapt to the Cloud-first world through unparalleled security, ease of use, and stability. We dove below the surface to create a series of 5 films, each targeted to a specific vertical, with the goal of showing what HPE Greenlake can do for your Enterprise level industry.

ADOBE BEST OF EXPERIENCE CLOUD MAKE IT SHORT. MAKE IT SIMPLE. Adobe combined its marketing, analytics, and content tools to create Adobe Experience Cloud. The complex story required a simple solution to reach Adobe customers. Bonfire Labs boiled it down to a set of 27 short, animated films. Each piece clearly communicates how Experience Cloud works, and why customers need it.

LOGITECH CRAYON THE BRIGHTEST CRAYON IN THE BOX Who said crayons were just for kids? Give one to a tourist, an architect or a chef and watch it end up being their favorite tool in their toolbox. So when Logitech wanted to show the many applications of their popular stylus, we kept it simple and seamless, showing that even when our tools are the same, the where, why and how you use them are left to the minds of the beholder. We created a library of videos and stills to be used across all media and focused on any type of customer that gets their hands on this new favorite crayon.

DROPBOX BUSINESS SPACE TO DREAM Companies are supposed to “think big.” It’s easy to say, but the dirty secret is it takes actual space to incubate and implement all those big dreams. Otherwise it’s just a cheesy motivational poster, and those are cute, but you can’t give a kitten to shareholders at the end of the quarter. Bonfire Labs created this piece to show existing and future Dropbox Business customers that capacity leads to the confidence that can make those dreams real.

BITWISE SOMMELIER MAKING CRYPTO LESS CRYPTIC For Bitwise’s very first brand campaign, our message was simple: investing in crypto is, er, not simple. But with Bitwise’s crypto index fund, picking the right investment doesn’t have to be overwhelming. Drawing comparisons to other complex-but-worthwhile decisions, this is the first of a series of Easter-Egg-loaded spots that show how the best way to get a piece of the action is, actually, to get a lot of little pieces.

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FITBIT VERSA LIVE YOUR BEST LIFE On the heels of delivering several videos to launch Ionic, we teamed up again to help shape the message and look of Fitbit’s unveiling of Versa at CES. This was followed by several global broadcast commercials, as well as digital marketing videos. From concept design to scripting, live-action shoots to 3D rendering and post-production, it’s been a blast to collaborate with Fitbit’s amazing team.

SALESFORCE REVENUE CLOUD MONEYS THE WORST For how much people like money, they sure do think it’s complicated. And with lots of money coming in from multiple places, it’s even more of a headache! So we created an explainer video to teach companies how to manage it, track it, and store it with Salesforce Revenue Cloud. And if you need help spending it, see here.

GOOGLE EVERY DAY GETTING YOU ANYWHERE, ANYTIME We wrote a whole thing for this case study about the value of true partnership. Although accurate and honest, it sounded sooo cheesy. Sometimes we question our writer’s dedication, among other things, like his dumb hats. But anyway! This project! With a compressed production schedule and the UI still in beta, Bonfire Labs generated new animations (sometimes hourly) so the on-camera talent could naturally interact with the devices. We had a hand in everything on this effort, from production to live action, matte paintings, prototype UI, editorial, color, audio and finishing. Plus with the use of split screens, we were able to deliver 30% more content. ​ But you know what’s even more valuable than 30% more content? The deep and mutually fulfilling emotions resulting from a TRUE PARTNERSHIP.

ALECTOR IPO ROADSHOW FIRST IN CLASS, INNOVATIVE SCIENCE It’s wild that this feels like a political statement, but we trust science, and love working with scientists. Especially when they are working to cure brain disease.

ATLASSIAN CREATING WHAT'S NEXT ANYTHING IS POSSIBLE TOGETHER Atlassian makes software that helps unleash the potential in teams. As part of their IPO event, Atlasssian needed a film to showcase the power of collaboration and teamwork. We worked closely with Atlassian’s creative brand leadership to develop the concept, story, production, and final finishing for this film, celebrating their new chapter and emphasizing the power of teamwork.

STRATEGY MEETS CREATIVITY BRAND Brand expressions are no longer carved in stone and shouted from a mountaintop, they are an ever-evolving conversation with their many audiences. For a brand to evolve iteratively and organically, it needs strong foundations on which it can build a virtuous cycle between audience feedback and impactful, sometimes provocative, content to propel it forward. FEATURED WORK Toast Spark Rapid Brand Prototyping G-P Brand Re-Launch InMarket Cannes Campaign Blade Shadow Twitter 10th Anniversary Okta Customer Identity Salesforce Education Cloud Ancestry Case Study NorCal Case Study THX Brand Exploration Ancestry Make Them Count SFDO Philanthropy Cloud