FITBIT VERSA LITE EDITION FITBIT FOR ALL Fitbit’s Versa Lite smartwatch gave us a chance to execute a new style for the more approachable and affordable edition of their flagship smartwatch. We embraced bold colors and vivid live-action footage with fast-paced motion graphics and 3D animation, complementing the tone and attitude of the Versa Lite’s campaign.

FACEBOOK TIMELINE LAUNCH #TBT When Facebook launched it’s new profile feature “Timeline,” there was some initial push-back from users who felt that adopting Timeline might somehow invade their privacy and complicate their user experience. Instead, the video created by Bonfire Labs showed how the new product could enhance and enrich their experience, highlighting a life in motion. Facebook employee, Andy Sparks, provided his photos and video, and the Bonfire team worked to weave the materials together with an animated UI to tell a very uplifting story.

GOOGLE EVERY DAY GETTING YOU ANYWHERE, ANYTIME We wrote a whole thing for this case study about the value of true partnership. Although accurate and honest, it sounded sooo cheesy. Sometimes we question our writer’s dedication, among other things, like his dumb hats. But anyway! This project! With a compressed production schedule and the UI still in beta, Bonfire Labs generated new animations (sometimes hourly) so the on-camera talent could naturally interact with the devices. We had a hand in everything on this effort, from production to live action, matte paintings, prototype UI, editorial, color, audio and finishing. Plus with the use of split screens, we were able to deliver 30% more content. ​ But you know what’s even more valuable than 30% more content? The deep and mutually fulfilling emotions resulting from a TRUE PARTNERSHIP.

GOPRO ECOSYSTEM GETTING THE FULL EXPERIENCE GoPro does more than hardware. They have software, editing, apps -- a whole extended universe, if you will. So to hammer that point home, we took a page from the Marvel Cinematic Universe and shot 20 feature-length films featuring Robert Downey Jr., ScarJo, and ...sorry, I'm being told that's wrong... in fact we produced this ONE film featuring the whole GoPro ecosystem starring athletes that are a little more down to earth. Not all heroes wear capes. But most wear a GoPro.

GOOGLE MEETS UNTIL WE MEET AGAIN While everything was a little uncertain at the start of the pandemic, one thing was for sure, we were all spending A LOT more time on Google Meets. So much so that usage increased 30x in three months. This spot highlighted front line workers as they confronted the pandemic, and kicked off a campaign for Google Meets across industries.

APOLLO MUSIC BUSINESS TODAY YOUR FIRST STEP INTO THE MUSIC INDUSTRY After watching an internal cut of this video, our founder quit her job to take the Apollo music business course and go become a mogul in LA. That’s why you will no longer find Mrs. Alexandra Bonfire in our offices. Thanks a lot, Randy Jackson.

GOPRO INSTALLATION INSIDE OUT Bonfire Labs worked with GoPro on launch videos for both the HERO5 and Karma drone, as well as Point-of-Sale videos for use in retail environments. When it came time to show the hardware products themselves, traditional photography wasn’t enough. We wanted to go inside and show the products’ entire anatomies, so our artists created stunning 3D product renderings, shown in this highlights film.

8X8 OVERVIEW FILM GREAT COMMUNICATOR 8x8 brings together a total communications experience, voice + video + chat. Everything except carrier pigeons. So they turned to us to communicate this value to their customers. With a new client comes a ground-up creative process and the team at 8x8 was ready to push the limits on motion graphics. What we achieved was a video that appeals to anyone that needs better communication, specifically more voice…video…or chat in their lives.

BONFIRE LABS 2022 REEL WE'RE GROWING. WE'RE ADAPTING. IT'S ALL VERY EXCITING. Another year of change and growth for our team, our clients, and the world. We partnered with incredible brands across the globe on hundreds of projects (but, who’s counting?) Live action, animation, branding, documentaries, social content, crypto and NFTs. We can’t wait to see what’ll be new in 2022.

BONFIRE LABS IPO REEL GETTING BUY-IN Having collaborated with the c-suites of over a dozen companies and their banks for public offerings, direct listings, or mergers with a SPAC, we have embraced the philosophy that investors don’t just invest in companies, they invest in people. We see investor films as opportunities to create brand documentaries, highlighting the why, the what, and the who in equal measure.

FITBIT VERSA 2 THIS IS LIFE, ELEVATED The launch film for what would become Fitbit’s flagship product. A massive success (with a much slimmer profile).

FITBIT CHARGE 3 KNOW YOURSELF TO IMPROVE YOURSELF We had an idea for a sweet new form factor, and liked it so much we fabricated prototypes and made a whole launch video for a brand new product we just made up, then we brought it to our clients at Fitbit and said, “Make this. Trust us. People will love it.” And they said, “Who do you think you are?” And we said, “WE ARE BONFIRE LABS!” (We love saying that.)

TIPPING POINT MADE BY THE BAY If our residents aren’t inspired, proud, and hopeful about the place we call home, they won’t be invested in the future of our community. A rising tide of negative press about the Bay Area (Texodus! crime! income inequality! school boards!) was only amplified by the pandemic. For a philanthropic organization focused on addressing exactly these issues, it’s an existential threat. So what Tipping Point needed was what we all needed, a reminder of what makes the Bay Area so unique, so wonderful - that special combination of people and place that can only be Made by the Bay. With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. TV SOCIAL IG Stories & Feed Posts, Giphy Stickers, AR Filters WEBSITE OUTDOOR SWAG

QUIP RECHARGEABLE TOOTHBRUSH SAY CHEESE When we met our friends from quip, we were drawn in by their white teeth, fresh breath, and need for a ton of photo-real 3D animated products. This introductory film launched a new product and set the animation style for a holiday campaign featuring the entire quip product lineup and 80+ videos. Anything to avoid going to the dentist.

SALESFORCE WALL REEL MAKING OUR MARK ON THE BIG SCREEN Part of an ongoing installation in Salesforce buildings around the country, showcasing the work we do for their architecture group.

ATLASSIAN CREATING WHAT'S NEXT ANYTHING IS POSSIBLE TOGETHER Atlassian makes software that helps unleash the potential in teams. As part of their IPO event, Atlasssian needed a film to showcase the power of collaboration and teamwork. We worked closely with Atlassian’s creative brand leadership to develop the concept, story, production, and final finishing for this film, celebrating their new chapter and emphasizing the power of teamwork.

MORE LIKE PARTNERS CLIENTS We have long-running collaborative partnerships with some of the best brands in the world. Many of them, in fact. From cameras to cannabis, tech to travel, and Salesforce to...Salesforce.org. ADDITIONAL CLIENTS

FITBIT IONIC THE WATCH DESIGNED FOR YOUR LIFE Faced with a growing need to launch products in new categories, Fitbit wanted to create an impact with its newest flagship product: the Fitbit Ionic smartwatch. The market leader needed only look down the street to find our team of creative problem-solvers to help communicate the product’s features and consumer value proposition with a series of short films.

ALKAMI IPO ROADSHOW A GOLDEN OPPORTUNITY Alkami helps local banks and credit unions set up the backend systems for online banking, and we were super pumped to help them make an IPO film. Between great-on-camera executives, some awesome creative collaborations, and tons of mutual trust, we were banking on success from day one.

ANCESTRY DNA DAY BACK TO YOUR ROOTS Our roots with Ancestry.com run deep. We’re honored to have collaborated with them on another great production, creating a national broadcast television spot to celebrate DNA Day.