BONFIRE LABS 2020 REEL 2020 REEL Enjoy a sample of some of our greatest hits from 2020.

AIRBNB HOST EDUCATION COME ON IN Here’s what we can do in 100 days: 44 live action videos, 13 animated videos, 75 fine-tuned web-ready html pages. Not saying we always want to, just that we can. Especially if it’s for something as worthy as helping Airbnb educate new hosts and set them up for success during a period of massive growth. Why is this so crucial? Better education means better hosts, and better hosts means better stays, which means more bookings, which makes everyone happier — hosts, guests, Airbnb, and Bonfire Labs.

CONNECTING TODAY TO YESTERDAY ANCESTRY Since 2013, Bonfire Labs has worked extensively with Ancestry’s executive, brand, and creative teams. Sometimes we concept, sometimes we produce. Often we do both. For everything from TV spots to website content, global campaigns to micro-targeted social. As the world grows increasingly myopic, staying connected with the past has never been more vital, and the stories that guide people there have never been more rewarding to tell. FEATURED WORK St. Patrick's Day "Make Them Count" Ancestry 1950 Census Yearbooks Father's Day Olympics Ancestry Past to Present DNA Day Holiday Summer Campaign Untold Stories Hand-in-Hand You're in Control more in production

MODMED AWARENESS CAMPAIGN CHARMING AWARENESS CAMPAIGN — STAT ModMed makes software that helps doctors run their businesses, so they can focus on the things that made them dream of being doctors when they were kids. Starting with that insight, we brought in a crew of precocious youngsters to underscore the headaches of dealing with payroll, filing claim forms, and all the other stuff dreams aren’t made of.

ADOBE LIGHTROOM SOCIAL PICTURE PERFECT PRESETS Many of the world’s best photographers take their shots to the next level with Adobe Lightroom. So when Adobe partnered with photo pros to create custom color presets, they turned to us to get the word out on social media. Cutting a series of quick videos, we show how Lightroom helps make the perfect shot even perfect-er in just a few clicks.

ANCESTRY YOU'RE IN CONTROL YOUR DNA BELONGS TO YOU The look and feel we developed for this video about privacy and protection proved so effective that Ancestry.com carried it over into all other materials on the topic.

GOOGLE WORKOUT HEY GOOGLE. HI GOOGLE. HEYYY GOOGLE. When Google said they were hearing voices, we asked who was speaking, and it was literally everyone—mom, dad, brother, sister, friend, Aunt Carol, and even the babysitter down the street. Google Home was launching a feature to recognize multiple voices and thus serve up personalized responses. For this new feature, we wanted to visualize how your voice makes your Google Home experience, personal. The success of this single video led to an influx of work from the fast-moving and fast-growing Google Hardware team, starting with Google Home, and then expanding to Pixel, Chromebook, Pixelbook, Clips and whatever they’re making next (or just and beyond?)

FITBIT SENSE 2 RELAX, WE’VE GOT THIS With the Sense 2, Fitbit was able to push the look and intelligence of their health and fitness smartwatches even further. And they approached us to make a film to match. Sleek graphics and calming animations were the perfect way to illustrate Sense 2’s focus on stress reduction and sleep quality. Very Zen.

ANCESTRY 1950 CENSUS CENSUS GIVER The 1950s gave us sock hops, drive-ins, and hula hoops. It also gave our friends at Ancestry and their millions of users troves of invaluable new data as the 1950 census became publicly available. We partnered on creative development to find a way to literally bring color and detail to family histories with all this new information. You dig, daddy-o?

TWITTER NFL LIVE TOUCHDOWNNNN Can a hashtag get CTE? Twitter was launching live streaming of Thursday Night Football, and having the players interact directly with type was a quick and clear way to show off the impact of watching and tweeting simultaneously on one device.

GOOGLE CLIPS CAPTURE MOMENTS, IN THE MOMENT Google Clips uses Machine Learning to capture moments you might otherwise miss. That means the user gets to focus on what’s important — living a joyfully chaotic life with family, friends, and pets, instead of looking through a lens. A product this unprecedented meant we had to take a step back and find a completely new way to tell the story. We created a series of films that pull double duty, working equally well whether you're thinking of buying Google Clips or trying to get the most out of one you already own.

ENDAVA IPO ROADSHOW ACCELERATING DISRUPTION Technology stories are more interesting when they’re human stories. Human stories are more interesting when you shoot them in London. This roadshow video was a key element of the US market IPO for offshore platform dev partner Endava.

TIPPING POINT AMPLIFIED EVENT MAKING NOISE FOR A GOOD CAUSE For this incredible nonprofit that fights poverty in the Bay Area, we covered event messaging, art installations, noise-responsive interactive elements, event photography and video, and live social media management. We can’t take credit for Janelle Monáe and The Roots, who were there too.

FITBIT VERSA FAMILY FUN FOR EVERYONE A younger audience and more vibrant product selection gave us ample inspiration to push the animation and color into new spaces. This launch video quickly graduated from the web to nationally run broadcast.

VERTEX BRAND ANTHEM TAX TECHNOLOGY AT THE SPEED OF BUSINESS Quick, what taxes will you have to pay when you hire Bonfire Labs? Don't know? Vertex does. Using custom illustrations and frame-by-frame animation, we found a colorful and playful way to highlight Vertex at the intersection of commerce and compliance... mostly because the content for every other tax compliance software is about as interesting as it sounds.

RAKUTEN CASH BACK FOR CHANGE DROPPING PENNIES & DIMES When Rakuten's abnormally attractive creative and production team called with an opportunity to partner with Steph(en) Curry, we picked up the phone. Based on a true story of a penny jar from Curry's college days, we launched the Cash Back For Change program. Rakuten users can donate spare change from their purchases, which add up over time to significant donations to a select group of non-profits. Shot around Oakland, this film didn't help our 3 point shooting percentage, but it did help the world.

ADOBE + PIXAR "SOUL" CONTEST THE IDEA CREATING CREATIVE ABOUT CREATIVITY With their new movie Soul jazzing up theaters, Pixar partnered with Adobe to create a contest celebrating creativity in all its forms — and the partnered with Bonfire Labs to promote it. Layering 3D movie assets with 2D animation, we made a series of toe-tapping social media videos to raise awareness and drive submissions.

BIGCOMMERCE BRAND & PRODUCT FILMS EVERYTHING’S BIGGER IN TEXAS That’s right, even Commerce. So when our friends at BigCommerce called to help bring their new brand to life in video, we grabbed a half-rack of Lone Star and saddled up. Working closely with their creative team, we established a design system in motion that nobody would want to mess with.

MAKE IT WORK WITH GOOGLe Made it fast. Made it thrilling. Made it together. Made it to kick-off Next. BRAND MARKETING • CREATIVE DEV • LIVE ACTION • EDITORIAL • ANIMATIOn WE ARE A CREATIVE STUDIO MOVING BRANDS FURTHER FASTER. WE THINK LIKE AN AGENCY, ACT LIKE A PRODUCTION COMPANY, AND BEHAVE LIKE ADULTS GAME LIKE A GOD WITH LOGITECH Wireless headphones and a 360 campaign worthy of your best game. CONTENT STRATEGY • PRODUCT LAUNCH • PHOTO-REAL CG • LIVE ACTION • PHOTOGRAPHY • EDITORIAL ART STARTS WITH AR AND ADOBE Oakland artist Hueman augments our reality through a constantly evolving infinite canvas. DOCUMENTARY • LIVE ACTION • EDITORIAL • AUGMENTED REALITY • INFLUENCER • LAUNCH FILM BONFIRE LABS 2023 REEL We appreciate your time and look forward to connecting and learning more when the time is right. Respectfully, Zach Rubin zach.rubin@bonfirelabs.com

DISCO IPO ROADSHOW MAKING THE CASE FOR A GREAT IPO When legal technology company DISCO was about to go public, they approached us to create an IPO film like no other (and we should know, we’ve done a bunch). We’re talking crane shots, lots of CG, and a client who was up for pretty much anything. No objections from us, your honor.