LOGITECH POWERED FAMILY CORDS? WHAT CORDS? They’re messy and tangled and ugly and cramp our style. With the launch of Logitech’s new wireless charger, we let the environment shine, showing that no matter what your vibe is, charging will fit right in.

OUR BREAD AND BUTTER ADOBE Since 2012, Bonfire Labs has helped bring Adobe’s new products and features to life. Never losing sight of the end user, we love the challenge of making information inspirational, and vice versa. Recent successes include the Aero launch at their MAX event, and a series of videos for the (incredibly named) Festival of the Impossible. FEATURED WORK Adobe Lightroom Adobe Smithsonian adobe max Adobe X PIXAR Soul Contest Design is Power Adobe Premiere Pro Aero Illustrator for iPad Experience Cloud Sensei Festival of the Impossible More in Production

MORE LIKE PARTNERS CLIENTS We have long-running collaborative partnerships with some of the best brands in the world. Many of them, in fact. From cameras to cannabis, tech to travel, and Salesforce to...Salesforce.org. ADDITIONAL CLIENTS

ANCESTRY FATHER'S DAY THE APPLE DOESN’T FALL FAR FROM THE TREE “Show Dad Where He’s From.” We still love that idea, and this spot. The casting here was so good--the connections and emotion so real--we hired them all to re-enact these scenes in our office the last Friday of every month.

PIE CUSTOMER FILMS LOOKING OUT FOR THE LITTLE GUY Pie offers workers’ comp insurance that actually works for small businesses. So that’s who we talked to: real business owners with big dreams, slim margins, and lots of heart. The result was a series of charming videos that turned a category most people don’t think about into something you can really care about.

SOUND ON LOGITECH Over the course of our partnership, Logitech streamlined offerings and built an internal agency. Our built-in flexibility allowed the relationship to adapt and grow too, as we worked together in launching many new products. Sometimes as creators, sometimes as a compliment, always as collaborators. FEATURED WORK Powered Family logitech astro a30 TAP Circle Base Ultimate Ears LOGITECH QUAKE More In Production

WHAT DOES IT DO? PRODUCT MARKETING Hey Google, if I film my 501s dancing to build an AR experience in Adobe Aero using my Logitech Pencil and then share it on Google Drive, will my Fitbit Versa still log the steps? FEATURED WORK FITBIT CHARGE 4 Adobe Illustrator for iPad Google Career Certificates Logitech Circle Google Pixel Adobe Sensei Varian Medical Systems Halcyon Google Clips Levi's 501 CT Square Terminal API GoPro Hero Black Google Cloud The Pitch HPE GREENLAKE logitech quake Docusign CLM RingCentral MVP

THE KNOT LEADING UP TO "I DO" The Knot is an all-in-one wedding planning platform . For this campaign we used real user stories, uncovering the special moments that lead up to the big day. From the proposal, to picking a venue, to place settings, planning doesn't have to be difficult. In fact, The Knot makes it easy, fun and filled with love. Of course. MAKE IT YOU :30 "SAMUEL AND NATHALIE " MAKE IT YOU :15 "MARCUS AND URSULA" MAKE IT YOU :15 "KURT AND GARY" ENDLESS LOVE :30

GOPRO KARMA A BIRD’S EYE VIEW Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.

SONY JANE SEE JANE GO One of the best things about having friends at Sony is you can lead a case study by saying, “Our friends at Sony asked us for an internal brand spot.” We used a combination of traditional watercolor on paper and stop motion to illustrate the power of a unified UX. The result: we still have friends at Sony. One is named Jane.

ANCESTRY MAKE THEM COUNT WHO WERE THE WOMEN THAT FOUGHT FOR YOU? It was an honor to be involved with something as important as marking the 100th anniversary of the 19th Amendment. It was also a challenge from a creative standpoint, since the tenacious suffragettes of 1920 weren’t posting videos on IG. To do this story justice, Bonfire had to find a way to make century-old photographs come alive and resonate with today’s viewers. The finished spot, with our 2D and 3D animation, aired nationally on TV, was featured on The View, and earned honors as an AdAge Editor’s Pick.

TWITTER #NOWPLAYING PRESS PLAY The "kids" used to love "festivals" back when festivals were a thing. This musical entry was one of a series of videos focused on a key verticals (politics, sports, music, etc) to demonstrate that no matter what your interest, Twitter is where you find what's happening.

SALESFORCE AI DAY AI-right, AI-right, AI-right Witness the magic unfold as Bonfire Labs and Salesforce join forces to bring you an extraordinary video that will leave you in awe. Combining the power of generative AI and traditional animation techniques, we have pushed the boundaries of creativity to new heights!...ChatGPT wrote that. While accurate, it's missing the personality of all our Salesforce collabs. What better way to create a film about AI than by using AI to generate the content? So that's what we did...AI + Salesforce + a McConaughey never hurt anybody!

DOCUSIGN CLM LET’S AGREE TO AGREE DocuSign does more than let you sign stuff. Their Customer Lifecycle Management tools help businesses manage super-complex agreements involving lots of stakeholders, levels, departments, companies, timelines, documents, changes, versions, and more. Whew. To promote it, we started with a story of two characters, filled the gaps with stock, layered on some shiny UI animation, and cut together a fast and fun web and social film. Whew.

FITBIT SENSE 2 RELAX, WE’VE GOT THIS With the Sense 2, Fitbit was able to push the look and intelligence of their health and fitness smartwatches even further. And they approached us to make a film to match. Sleek graphics and calming animations were the perfect way to illustrate Sense 2’s focus on stress reduction and sleep quality. Very Zen.

BRANDS IN REAL LIFE DOCUMENTARY Customer stories, product stories, relationship stories. Applying the curiosity and honesty of a documentarian allows us to make films that resonate with audiences and customers, moving beyond a language of marketing to a language of authenticity. The results are at turns philosophical, enlightening, inspirational, but always above all else, human. FEATURED WORK Salesforce Brunello Cucinelli PIE Customer Films Salesforce.org University of San Diego Google Carrefour Dropbox User Testimonials Ancestry Yearbooks Hims & Hers Salesforce.org ALS Association Google x Football Association Facebook Group Admin Glu Covet Fashion Ricoh 360 Launch

OPPORTUNITY KNOCKS HPE We’ve collaborated with HPE’s executive, brand, and creative teams since 2019, making everything from show openers to CEO interviews to multi-film launch campaigns across different product and business lines. And we can’t wait to discover what’s next. FEATURED WORK Brand Film Discover Opener Greenlake Series Building Culture Ezmeral More in production

SALESFORCE.ORG UNSEEN SHINING A LIGHT ON THE UNSEEN Slavery. Human trafficking. We think of these as atrocities that occur in distant times and distant places, but the reality is that it's happening today, right under our noses, in the biggest cities and most advanced cultures of the world. Unseen is an organization focused on shining a light in the darkest places, and Bonfire Labs traveled to London to tell their story as part of the Salesforce.org ‘Trailblazer’ film series. We learned how they find the exploited, how they guide them out of bondage, and how they hope to partner with similar organizations around the globe to end modern day slavery in our lifetime.

DROPBOX USER TESTIMONIALS DROPBOX FOR FOOTBALL?! West and Dropbox approached Bonfire Labs to create videos that would showcase the unusual ways that Dropbox could be used. From a pool of more than 4,500 possible user candidates, the team from Bonfire Labs worked with director Amanda Micheli to pick three compelling stories. In the breakneck timeframe of 3 1/2 weeks, Bonfire cast, shot, edited, and finished all three videos – with principal talent in Ohio, Portland, and Montreal. Two crews, lots of Skypes, and a considerable amount of Red Bull™ resulted in three great stories: Clark, Eva, and Gilles.

LOGITECH TAP ONE TWO STEP Tap! A catchy name for a cool product. Logitech’s creative department realized this product name was a strength on its own, and leaned into it conceptually. Bonfire Labs took on all pre- and post-production and delivered 50+ versions across retail, web and social, and many media channels... Dust off your dancing shoes.