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  • Adobe Best of Adobe Experience Cloud | Bonfire Labs

    ADOBE BEST OF EXPERIENCE CLOUD MAKE IT SHORT. MAKE IT SIMPLE. Adobe combined its marketing, analytics, and content tools to create Adobe Experience Cloud. The complex story required a simple solution to reach Adobe customers. Bonfire Labs boiled it down to a set of 27 short, animated films. Each piece clearly communicates how Experience Cloud works, and why customers need it.

  • SFDO ALS Association | Bonfire Labs

    SALESFORCE.ORG ALS ASSOCIATION HONORING PETE FRATES We say “Ice bucket.” You say…? ​ We know you said “challenge.” The ice bucket challenge did more than go viral, it was a game-changing moment for the ALS Association. It completely crossed over into culture at large. So how did that happen? For this Salesforce.org customer story, we found out. The answer started with a brave family, a singular organization, and a life-changing experience for everyone involved.

  • Behind The Scenes | Bonfire Labs

    SNEAK PEEK BEHIND THE SCENES From home "offices" to socially distant film sets, and all around the world, here's an insider look into life at Bonfire Labs.

  • Salesforce Blockchain Demo | Bonfire Labs

    SALESFORCE BLOCKCHAIN DEMO CONNECTING THE BLOCKS The working title for this piece was, “An interactive journey through the Salesforce ecosystem, using blockchain, animated by Bonfire Labs, for the Salesforce developer conference, based on the capacity of touch.” When that proved unwieldy, we brilliantly pivoted to the much easier acronym “AIJTSEUBABLFTSDCBOTCOT.” Catchy, right?

  • Facebook Timeline Launch | Bonfire Labs

    FACEBOOK TIMELINE LAUNCH #TBT When Facebook launched it’s new profile feature “Timeline,” there was some initial push-back from users who felt that adopting Timeline might somehow invade their privacy and complicate their user experience. Instead, the video created by Bonfire Labs showed how the new product could enhance and enrich their experience, highlighting a life in motion. Facebook employee, Andy Sparks, provided his photos and video, and the Bonfire team worked to weave the materials together with an animated UI to tell a very uplifting story.

  • Ancestry Father's Day | Bonfire Labs

    ANCESTRY FATHER'S DAY THE APPLE DOESN’T FALL FAR FROM THE TREE “Show Dad Where He’s From.” We still love that idea, and this spot. The casting here was so good--the connections and emotion so real--we hired them all to re-enact these scenes in our office the last Friday of every month.

  • Twitter 10th Anniversary | Bonfire Labs

    TWITTER 10TH ANNIVERSARY HAPPY BIRTHDAY! Happy to welcome Twitter to our family of clients with this piece for their 10th Anniversary.

  • GoPro Hero5 Session | Bonfire Labs

    GOPRO HERO5 SESSION BUILDING THE INVISIBLE CAMERA Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.

  • Google Next Event Teaser | Bonfire Labs

    GOOGLE NEXT EVENT TEASER MADE HERE TOGETHER What, you don’t think we could introduce the thousands upon thousands of Google Next attendees to the Google Cloud glyph iconography in a meaningful way? That is such a bizarre and specific doubt for you to harbor about us. But watch this! We’ll show you!!

  • GoPro Installation | Bonfire Labs

    GOPRO INSTALLATION INSIDE OUT Bonfire Labs worked with GoPro on launch videos for both the HERO5 and Karma drone, as well as Point-of-Sale videos for use in retail environments. When it came time to show the hardware products themselves, traditional photography wasn’t enough. We wanted to go inside and show the products’ entire anatomies, so our artists created stunning 3D product renderings, shown in this highlights film.

  • Facebook Point Cloud | Bonfire Labs

    FACEBOOK POINT CLOUD YOU HAVE MEMORIES TO LOOK BACK ON TODAY Facebook came to Bonfire Labs to help visually represent a concept for a new bleeding edge technology that incorporates a user’s photos into real world 3D environments. The animation was done using a combination of Unity, Cinema 4D, and Adobe After Effects, and helped to tell the story of this new tech in a visually arresting Point Cloud style, debuting at Facebook's annual conference, F8.

  • Atlassian Creating What's Next | Bonfire Labs

    ATLASSIAN CREATING WHAT'S NEXT ANYTHING IS POSSIBLE TOGETHER Atlassian makes software that helps unleash the potential in teams. As part of their IPO event, Atlasssian needed a film to showcase the power of collaboration and teamwork. We worked closely with Atlassian’s creative brand leadership to develop the concept, story, production, and final finishing for this film, celebrating their new chapter and emphasizing the power of teamwork.

  • Fitbit Versa Lite Edition | Bonfire Labs

    FITBIT VERSA LITE EDITION FITBIT FOR ALL Fitbit’s Versa Lite smartwatch gave us a chance to execute a new style for the more approachable and affordable edition of their flagship smartwatch. We embraced bold colors and vivid live-action footage with fast-paced motion graphics and 3D animation, complementing the tone and attitude of the Versa Lite’s campaign.

  • Twitter London Design Museum | Bonfire Labs

    TWITTER LONDON DESIGN MUSEUM WHAT DOES 140 CHARACTERS LOOK LIKE? The Design Museum in London asked Twitter for a retrospective look at the company’s brief but illustrious history. We delivered a veritable museum piece, allowing visitors to travel quickly and silently through Twitter’s design heritage from the Fail Whale to the vivid design fidelity you see today.

  • Apollo Music Business Today | Bonfire Labs

    APOLLO MUSIC BUSINESS TODAY YOUR FIRST STEP INTO THE MUSIC INDUSTRY After watching an internal cut of this video, our founder quit her job to take the Apollo music business course and go become a mogul in LA. That’s why you will no longer find Mrs. Alexandra Bonfire in our offices. Thanks a lot, Randy Jackson.

  • Faceboook Spark AR | Bonfire Labs

    FACEBOOK SPARK AR MAKE YOUR OWN REALITY Do you ever have the dream where you’re running down a hallway trying to get to a test you’re late for, but you can’t find the room and also you’re naked? Neither do we! We don’t have anxiety dreams. Even when we’re tasked with taking something super complex like augmented reality software, and making it into fun, bite-sized social content.

  • Fitbit Charge 4 | Bonfire Labs

    FITBIT CHARGE 4 KEEP MOVING FORWARD Our ability to faithfully render Fitbit’s products opened the door for us to create a more versatile set of images than traditional photography would have allowed. This, in turn, influenced the look of the website, packaging, and launch film.

  • 2019 Reel | Bonfire Labs

    BONFIRE LABS 2019 REEL

  • Our Reel | Bonfire Labs

    BONFIRE LABS REEL BONFIRE LABS OPENS 30 NEW STUDIOS ACROSS THE BAY AREA Our bedrooms became edit suites, our closets became recording studios, our laptops became directors chairs, our liquor cabinets became empty. 2020 has provided new challenges for everyone, but Bonfire Labs has found ways to make it work. Because even though we’re apart, we’re all in this together! Yet actually apart. TBH we miss human contact, even wet willies, which we do not condone but at this point would tolerate.

  • Lytro Cinema Camera Launch | Bonfire Labs

    LYTRO CINEMA CAMERA LAUNCH BEST DoP EVER Lytro Cinema is defying the traditional physics of on-set capture by virtualizing creative camera decisions. We were thrilled to get under the hood of this new tech as part of our ongoing partnership with Lytro, from concept to final product. This included shooting and manipulating footage from the Lytro Cinema camera, intensive 3D motion graphics, and interviews with industry leaders.

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