SALESFORCE REVENUE CLOUD MONEYS THE WORST For how much people like money, they sure do think it’s complicated. And with lots of money coming in from multiple places, it’s even more of a headache! So we created an explainer video to teach companies how to manage it, track it, and store it with Salesforce Revenue Cloud. And if you need help spending it, see here.

GOOGLE EVERY DAY GETTING YOU ANYWHERE, ANYTIME We wrote a whole thing for this case study about the value of true partnership. Although accurate and honest, it sounded sooo cheesy. Sometimes we question our writer’s dedication, among other things, like his dumb hats. But anyway! This project! With a compressed production schedule and the UI still in beta, Bonfire Labs generated new animations (sometimes hourly) so the on-camera talent could naturally interact with the devices. We had a hand in everything on this effort, from production to live action, matte paintings, prototype UI, editorial, color, audio and finishing. Plus with the use of split screens, we were able to deliver 30% more content. ​ But you know what’s even more valuable than 30% more content? The deep and mutually fulfilling emotions resulting from a TRUE PARTNERSHIP.

ALECTOR IPO ROADSHOW FIRST IN CLASS, INNOVATIVE SCIENCE It’s wild that this feels like a political statement, but we trust science, and love working with scientists. Especially when they are working to cure brain disease.

ATLASSIAN CREATING WHAT'S NEXT ANYTHING IS POSSIBLE TOGETHER Atlassian makes software that helps unleash the potential in teams. As part of their IPO event, Atlasssian needed a film to showcase the power of collaboration and teamwork. We worked closely with Atlassian’s creative brand leadership to develop the concept, story, production, and final finishing for this film, celebrating their new chapter and emphasizing the power of teamwork.

STRATEGY MEETS CREATIVITY BRAND Brand expressions are no longer carved in stone and shouted from a mountaintop, they are an ever-evolving conversation with their many audiences. For a brand to evolve iteratively and organically, it needs strong foundations on which it can build a virtuous cycle between audience feedback and impactful, sometimes provocative, content to propel it forward. FEATURED WORK Toast Spark Rapid Brand Prototyping G-P Brand Re-Launch InMarket Cannes Campaign Blade Shadow Twitter 10th Anniversary Okta Customer Identity Salesforce Education Cloud Ancestry Case Study NorCal Case Study THX Brand Exploration Ancestry Make Them Count SFDO Philanthropy Cloud

GOPRO HERO BLACK ALL THE TOOLS IN ONE PACKAGE Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.

GLU MOBILE COVET FASHION LAUNCHING THE PROP SHOP To introduce a new feature in Covet Fashion, we gave fans a behind-the-scenes look at the team creating and running the game.

INMARKET CANNES CAMPAIGN YES WE CANNES InMarket allows advertisers to reach consumers in locations and in moments when they’re ready to buy. In a post-cookie world, so much will rely on tailored messages for that exact moment when they’re ready to take action. So what better place to debut this film than the advertising industry’s own Fyre Festival, the Cannes Lions? Watch it while enjoying a glass of Rosé in a linen jumpsuit.

HPE ENERGIZER GETTING HYPED WITH HPE For HPE’s 2023 Discover event, we created a high-energy sizzle piece that dialed up the excitement and set the stage for the show to come. With punchy motion graphics, engrossing footage, and dance-ready music, we kicked things off by kicking things up.

GOPRO CARE WE GOT YOUR BACK Bonfire Labs was tapped with highlighting something GoPro has never offered before: a service. GoPro CARE gives owners the confidence of knowing their GoPro cameras are protected. So now they don’t have to think twice about shredding the gnar.

WE'RE FEELING LUCKY GOOGLE Product launches, user education, social campaigns, moonshot pitches, conference centerpiece videos. Bonfire has done it all for Google in a decade-plus relationship that’s part strategic, part creative, part production, and all partnership. Google always keeps it Googley, in all the ways, so we do too. Look it up on Bing if you don’t believe us. FEATURED WORK Partner Summit Google Career Certificates Google x Football Association Every Day Home Good Morning Next Event Teaser The Pitch Adsense Clips Pixel Pixelbook Google Chromebook Google Carrefour more in production

TWITTER MANIFESTO FILM FOLLOW FOR FOLLOW What do you do when asked to concept, write, and produce a manifesto-driven campaign to help relaunch the Twitter brand? In the case of Bonfire Labs’ janitor Christopher Weldon, you start by going back and deleting your most embarrassing tweets. All 12,452 of them. Just in case. Then you roll up your sleeves, ask yourself some hard questions in the mirror, and get your less-shook coworkers to concept, write, and produce a manifesto-driven campaign to help relaunch the Twitter brand. Then, later, you tweet about how great all the attention and buzz around the film makes you feel.

ADOBE PREMIERE SOCIAL QUICK CUTS We’re big fans of Adobe Premiere, so it was a blast to work on a series of quick social videos highlighting lots of the cool new things it helps content creators do. We shot in Oakland, animated in house, and edited in (what else?) Premiere.

TOAST SPARK SOCIAL CAMPAIGN JUST ENOUGH COOKS IN THE KITCHEN For their annual Spark conference and Social campaign, Toast wanted to highlight all the new features being built into their platform. We traveled around the country profiling restaurateurs, from high-end steakhouses to family-run bakeries, bringing their stories to life and shining a light on how the Toast platform helps them navigate a post-Covid world. Then we came home and immediately went on a diet.

BONFIRE LABS 2019 REEL

GROWING UP TOGETHER FACEBOOK This partnership doesn’t stretch all the way back to when they were “The Facebook” but it’s close. For over 10 years, Bonfire Labs has worked across product launches, new hardware, MR platforms, gaming platforms and educational strategy and content. Our flexible model allows us to partner with film groups, creative teams, or marketing and product managers to bring the brand to life in everything we collaborate on. FEATURED WORK Spark AR PAC-MAN Timeline Launch Point Cloud Manifold 3D VR Camera more in production

MAKE IT WORK WITH GOOGLe Made it fast. Made it thrilling. Made it together. Made it to kick-off Next. BRAND MARKETING • CREATIVE DEV • LIVE ACTION • EDITORIAL • ANIMATIOn WE ARE A CREATIVE STUDIO MOVING BRANDS FURTHER FASTER. WE THINK LIKE AN AGENCY, ACT LIKE A PRODUCTION COMPANY, AND BEHAVE LIKE ADULTS GAME LIKE A GOD WITH LOGITECH Wireless headphones and a 360 campaign worthy of your best game. CONTENT STRATEGY • PRODUCT LAUNCH • PHOTO-REAL CG • LIVE ACTION • PHOTOGRAPHY • EDITORIAL ART STARTS WITH AR AND ADOBE Oakland artist Hueman augments our reality through a constantly evolving infinite canvas. DOCUMENTARY • LIVE ACTION • EDITORIAL • AUGMENTED REALITY • INFLUENCER • LAUNCH FILM BONFIRE LABS 2023 REEL We appreciate your time and look forward to connecting and learning more when the time is right. Respectfully, Zach Rubin zach.rubin@bonfirelabs.com

GOOGLE WORKSPACE MAKE IT WORK Bonfire Labs does a lot of product films. We get to do a lot of product films because we do them well. We do them well because we don’t treat them like product films. For example, when tasked with this Google Workspace piece we thought: “But what if it was actually a thriller?” The finished film — which Bonfire Labs concepted, wrote, produced, shot, edited, and handled all post-work for — premiered during the Day 1 Keynote at Google Next.

GUERRILLA ACTIVATION FORGOTTEN SUFFRAGETTES Women’s suffrage has been whitewashed by history, with an almost exclusive focus on Caucasian women. On "Women Equality's Day," our team created a guerrilla-style campaign to teach today's generation about women of all races who were part of the movement, but are often forgotten in history. Our team of mixed-race female creatives wanted to give the forgotten heroes of the women's suffrage movement the spotlight they deserve. We captured the attention of viewers as they went about their daily lives, by airdropping baseball card-like biographies of suffragettes to their mobile phones. Each card contained a description of each woman's contribution to the voting and equality movements and posed the question "Do you know this woman?" This campaign was published by Graphic Design USA, Communication Arts, and The San Francisco Egotist Magazine. PRESS THE FORGOTTEN SUFFRAGETTES ONLINE PRESENCE WEBSITE

FITBIT CHARGE 4 KEEP MOVING FORWARD Our ability to faithfully render Fitbit’s products opened the door for us to create a more versatile set of images than traditional photography would have allowed. This, in turn, influenced the look of the website, packaging, and launch film.