ADOBE SMITHSONIAN GOING DEEP WITH AR When Adobe partnered with the Smithsonian and non-profit, The Hydrous, to create an immersive augmented reality museum exhibit, they asked us to help show what was possible. An underwater shoot, a 3D coral reef, and a Webby Award later, we think the result made quite a splash.

HPE WE ARE HPE LIVING ON THE EDGE We worked with our partners at HPE to create an impactful brand film to premiere at the 2023 Discover event, demonstrating the ways their technology opens up a world of opportunity for customers — from the Edge to the Cloud.

HPE GREENLAKE MANUFACTURING DEMO CLOUD FORWARD HPE Greenlake helps businesses adapt to the Cloud-first world through unparalleled security, ease of use, and stability. We dove below the surface to create a series of 5 films, each targeted to a specific vertical, with the goal of showing what HPE Greenlake can do for your Enterprise level industry.

ADOBE BEST OF EXPERIENCE CLOUD MAKE IT SHORT. MAKE IT SIMPLE. Adobe combined its marketing, analytics, and content tools to create Adobe Experience Cloud. The complex story required a simple solution to reach Adobe customers. Bonfire Labs boiled it down to a set of 27 short, animated films. Each piece clearly communicates how Experience Cloud works, and why customers need it.

LOGITECH CRAYON THE BRIGHTEST CRAYON IN THE BOX Who said crayons were just for kids? Give one to a tourist, an architect or a chef and watch it end up being their favorite tool in their toolbox. So when Logitech wanted to show the many applications of their popular stylus, we kept it simple and seamless, showing that even when our tools are the same, the where, why and how you use them are left to the minds of the beholder. We created a library of videos and stills to be used across all media and focused on any type of customer that gets their hands on this new favorite crayon.

DROPBOX BUSINESS SPACE TO DREAM Companies are supposed to “think big.” It’s easy to say, but the dirty secret is it takes actual space to incubate and implement all those big dreams. Otherwise it’s just a cheesy motivational poster, and those are cute, but you can’t give a kitten to shareholders at the end of the quarter. Bonfire Labs created this piece to show existing and future Dropbox Business customers that capacity leads to the confidence that can make those dreams real.

BITWISE SOMMELIER MAKING CRYPTO LESS CRYPTIC For Bitwise’s very first brand campaign, our message was simple: investing in crypto is, er, not simple. But with Bitwise’s crypto index fund, picking the right investment doesn’t have to be overwhelming. Drawing comparisons to other complex-but-worthwhile decisions, this is the first of a series of Easter-Egg-loaded spots that show how the best way to get a piece of the action is, actually, to get a lot of little pieces.

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FITBIT VERSA LIVE YOUR BEST LIFE On the heels of delivering several videos to launch Ionic, we teamed up again to help shape the message and look of Fitbit’s unveiling of Versa at CES. This was followed by several global broadcast commercials, as well as digital marketing videos. From concept design to scripting, live-action shoots to 3D rendering and post-production, it’s been a blast to collaborate with Fitbit’s amazing team.

SALESFORCE REVENUE CLOUD MONEYS THE WORST For how much people like money, they sure do think it’s complicated. And with lots of money coming in from multiple places, it’s even more of a headache! So we created an explainer video to teach companies how to manage it, track it, and store it with Salesforce Revenue Cloud. And if you need help spending it, see here.

GOOGLE EVERY DAY GETTING YOU ANYWHERE, ANYTIME We wrote a whole thing for this case study about the value of true partnership. Although accurate and honest, it sounded sooo cheesy. Sometimes we question our writer’s dedication, among other things, like his dumb hats. But anyway! This project! With a compressed production schedule and the UI still in beta, Bonfire Labs generated new animations (sometimes hourly) so the on-camera talent could naturally interact with the devices. We had a hand in everything on this effort, from production to live action, matte paintings, prototype UI, editorial, color, audio and finishing. Plus with the use of split screens, we were able to deliver 30% more content. ​ But you know what’s even more valuable than 30% more content? The deep and mutually fulfilling emotions resulting from a TRUE PARTNERSHIP.

ALECTOR IPO ROADSHOW FIRST IN CLASS, INNOVATIVE SCIENCE It’s wild that this feels like a political statement, but we trust science, and love working with scientists. Especially when they are working to cure brain disease.

ATLASSIAN CREATING WHAT'S NEXT ANYTHING IS POSSIBLE TOGETHER Atlassian makes software that helps unleash the potential in teams. As part of their IPO event, Atlasssian needed a film to showcase the power of collaboration and teamwork. We worked closely with Atlassian’s creative brand leadership to develop the concept, story, production, and final finishing for this film, celebrating their new chapter and emphasizing the power of teamwork.

STRATEGY MEETS CREATIVITY BRAND Brand expressions are no longer carved in stone and shouted from a mountaintop, they are an ever-evolving conversation with their many audiences. For a brand to evolve iteratively and organically, it needs strong foundations on which it can build a virtuous cycle between audience feedback and impactful, sometimes provocative, content to propel it forward. FEATURED WORK Toast Spark Rapid Brand Prototyping G-P Brand Re-Launch InMarket Cannes Campaign Blade Shadow Twitter 10th Anniversary Okta Customer Identity Salesforce Education Cloud Ancestry Case Study NorCal Case Study THX Brand Exploration Ancestry Make Them Count SFDO Philanthropy Cloud

GOPRO HERO BLACK ALL THE TOOLS IN ONE PACKAGE Mexico. Cameras. Mounts. Newness. Beauty. Interviews. Concerts. CG. Dogs. Whitewater. Skis. Products. Vistas. Emotions. Insights. Momentum. Goosebumps. Margaritas. Beaches. Dancing. Margaritas. Revelry. Margaritas. Disagreement. Shouting. Running. Running. Escaping. Falling. Ditch. Sleeping. Dreaming. Sunrise. Sweating. Passport. Airport. Flying. Editing. Cameras. Mounts. Epic. Launch. Films.

GLU MOBILE COVET FASHION LAUNCHING THE PROP SHOP To introduce a new feature in Covet Fashion, we gave fans a behind-the-scenes look at the team creating and running the game.

INMARKET CANNES CAMPAIGN YES WE CANNES InMarket allows advertisers to reach consumers in locations and in moments when they’re ready to buy. In a post-cookie world, so much will rely on tailored messages for that exact moment when they’re ready to take action. So what better place to debut this film than the advertising industry’s own Fyre Festival, the Cannes Lions? Watch it while enjoying a glass of Rosé in a linen jumpsuit.

HPE ENERGIZER GETTING HYPED WITH HPE For HPE’s 2023 Discover event, we created a high-energy sizzle piece that dialed up the excitement and set the stage for the show to come. With punchy motion graphics, engrossing footage, and dance-ready music, we kicked things off by kicking things up.

GOPRO CARE WE GOT YOUR BACK Bonfire Labs was tapped with highlighting something GoPro has never offered before: a service. GoPro CARE gives owners the confidence of knowing their GoPro cameras are protected. So now they don’t have to think twice about shredding the gnar.

SALESFORCE RHODE ISLAND COOPERATION IN COVID Shot (socially distant) and edited (remotely) for the keynote of this year's (virtual) Dreamforce, this film tells the story of how The State of Rhode Island and Salesforce came together, in the midst of a global pandemic, to protect the health and well-being of communities now, and into the future. Equal parts visionary leadership, cutting-edge technology, and hard work, this unique narrative serves as an example for other states to follow during unprecedented times.