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163 results found

  • Animation Reel | Bonfire Labs

    BONFIRE LABS ANIMATION REEL 2D, 3D, 4D, & BEYOND As a full-service creative studio, Bonfire Labs has complete in-house animation capabilities. Hand-drawn 2D to photo-real 3D, initial-concept drawings to pixel-perfect final renders, and every hyphenate in between. Or is it in-between?

  • Al Chapo's Playlists | Bonfire Labs

    TRANSLATING WEED TO MUSIC AL CHAPO'S PLAYLISTS Long-time weed connoisseur “Al Chapo” of Big Al’s Exotics is known to reinvent and remix his strains for his passionate fanbase. With Al as the OG, no-frills, honest AF spokesman on his social channels, he promotes his creations through pop culture references, memes, emojis and music. We took this one step further, by personifying nine of his most popular strains into Spotify playlists with custom album art and tracks that get even your ears high.

  • Salesforce 20th Anniversary Film | Bonfire Labs

    SALESFORCE 20TH ANNIVERSARY FILM ALL GROWN UP Salesforce, a basically anonymous try-hard of a local company, was about to turn 20. We implored them, aim high for a change! When they eventually caved and agreed that their story was worth telling, we crafted this unique story, augmenting it with all kinds of cool footage and throwback designs. Salesforce gained a bit of steam and finally made headlines as a result. This video was so successful that, as you probably know, the tallest building in San Francisco is now the Bonfire Labs Tower.

  • Tipping Point | Bonfire Labs

    TIPPING POINT AMPLIFIED EVENT MAKING NOISE FOR A GOOD CAUSE For this incredible nonprofit that fights poverty in the Bay Area, we covered event messaging, art installations, noise-responsive interactive elements, event photography and video, and live social media management. We can’t take credit for Janelle Monáe and The Roots, who were there too.

  • NorCal Cannabis "Heritage" | Bonfire Labs

    NORCAL CANNABIS COMPANY "HERITAGE" A BRAND FILM TO CELEBRATE PAST AND PRESENT One important thing to remember about brand history lessons: they are not memorable. Unless they are about cannabis! NorCal had a great product (trust us) but it was imperative to establish a standout brand in a boom industry full of startups. Bonfire Labs has been in Northern California long enough to know NorCal’s story began long before legalization. For decades, they did the work others wouldn’t, to provide the thing others couldn’t. That’s the reason they can claim the name.

  • Fitbit Versa 2 | Bonfire Labs

    FITBIT VERSA 2 THIS IS LIFE, ELEVATED The launch film for what would become Fitbit’s flagship product. A massive success (with a much slimmer profile).

  • Ancestry Hand-in-Hand | Bonfire Labs

    ANCESTRY HAND-IN-HAND IF THESE HANDS COULD TALK Ancestry.com came to Bonfire Labs for help with a Labor Day promotion. Bonfire jumped aboard to direct and produce a conceptual spot that captures the feel of the 1890s and features jobs our ancestors held during that era. To keep the feeling authentic, we cast professional bakers, builders, teachers, and farriers. Our client liked our labor of love so much, they added a Times Square media buy to their schedule.

  • Adobe Sensei | Bonfire Labs

    ADOBE SENSEI A CREATIVE PARTNER With powerful new technologies, there’s a fine line between explanation and over-explanation. So for the new Adobe Sensei technology, we made the bold decision to simply “show the feeling” of bringing AI to every product for an enraptured Adobe MAX crowd.

  • Ricoh Theta 360 Launch | Bonfire Labs

    RICOH THETA 360 LAUNCH BEAUTY IS ALL AROUND YOU To launch their revolutionary Theta camera, which shoots spherical images, Ricoh needed everything from a tagline to site design and video. We turned to freestyle public art for inspiration, working with acclaimed muralist Sirron Norris to bring the camera's unique abilities to life with the centerpiece tagline, “Beauty is all around.” ​ ​

  • Fitbit Ionic | Bonfire Labs

    FITBIT IONIC THE WATCH DESIGNED FOR YOUR LIFE Faced with a growing need to launch products in new categories, Fitbit wanted to create an impact with its newest flagship product: the Fitbit Ionic smartwatch. The market leader needed only look down the street to find our team of creative problem-solvers to help communicate the product’s features and consumer value proposition with a series of short films.

  • GoPro CARE | Bonfire Labs

    GOPRO CARE WE GOT YOUR BACK Bonfire Labs was tapped with highlighting something GoPro has never offered before: a service. GoPro CARE gives owners the confidence of knowing their GoPro cameras are protected. So now they don’t have to think twice about shredding the gnar.

  • GE Minds + Machines Conference | Bonfire Labs

    GENERAL ELECTRIC MINDS + MACHINES TECHOLOGY FOR SAFETY GE showed this video to open their Minds + Machines Conference. The high profile slot was befitting GE’s Innovations Lab and its accomplishments in sharing intelligence and data to enhance safety on oil rigs around the world. We brought it all to life with animation, because opening minds with machines is one of the things we do best.

  • Google Partner Summit | Bonfire Labs

    GOOGLE PARTNER SUMMIT IN THIS TOGETHER Focused on bringing together iconic brands on a grand scale, this opening film celebrates the breadth and diversity of Google Cloud's partners at their annual NEXT conference.

  • GoPro Custom Solutions | Bonfire Labs

    GOPRO CUSTOM SOLUTIONS YOUR POINT OF VIEW We made this one look super technical to clearly convey that this was a different type of GoPro offering -- not the one you’d just pick up at the store, but a B2B-type custom solution to fit your specific camera needs (and the more specific, the better).

  • Logitech Tap | Bonfire Labs

    LOGITECH TAP ONE TWO STEP Tap! A catchy name for a cool product. Logitech’s creative department realized this product name was a strength on its own, and leaned into it conceptually. Bonfire Labs took on all pre- and post-production and delivered 50+ versions across retail, web and social, and many media channels... Dust off your dancing shoes.

  • Fitbit Flyer | Bonfire Labs

    FITBIT FLYER HEAR WHAT MOVES YOU This video launched two things: Fitbit's new Bluetooth sport headphones and the beginning of our partnership with Fitbit.

  • Fitbit Versa Family | Bonfire Labs

    FITBIT VERSA FAMILY FUN FOR EVERYONE A younger audience and more vibrant product selection gave us ample inspiration to push the animation and color into new spaces. This launch video quickly graduated from the web to nationally run broadcast.

  • Twitter NFL Live | Bonfire Labs

    TWITTER NFL LIVE TOUCHDOWNNNN Can a hashtag get CTE? Twitter was launching live streaming of Thursday Night Football, and having the players interact directly with type was a quick and clear way to show off the impact of watching and tweeting simultaneously on one device.

  • AppDynamics AppSphere | Bonfire Labs

    APPDYNAMICS APPSPHERE WELCOME TO THE AGE OF DISRUPTION AppDynamics came to Bonfire Labs for an amazing event-opening video that would energize and set the tone for their AppSphere conference, leaving the audience excited for the speakers, topics, and content that followed.

  • THX Brand Exploration | Bonfire Labs

    THX BRAND EXPLORATION A VISION FOR THE FUTURE Our team worked closely with the EVP at THX to realize a new vision for a 30+ year old brand. The challenge was to breathe new life while honoring George Lucas's initial vision for the company. The results were a truly digital brand “book”, a long-form brand film, plus new web content and an updated site.

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