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148 results found

  • Ricoh Theta 360 Launch | Bonfire Labs

    RICOH THETA 360 LAUNCH BEAUTY IS ALL AROUND YOU To launch their revolutionary Theta camera, which shoots spherical images, Ricoh needed everything from a tagline to site design and video. We turned to freestyle public art for inspiration, working with acclaimed muralist Sirron Norris to bring the camera's unique abilities to life with the centerpiece tagline, “Beauty is all around.” ​ ​

  • GE Minds + Machines Conference | Bonfire Labs

    GENERAL ELECTRIC MINDS + MACHINES TECHOLOGY FOR SAFETY GE showed this video to open their Minds + Machines Conference. The high profile slot was befitting GE’s Innovations Lab and its accomplishments in sharing intelligence and data to enhance safety on oil rigs around the world. We brought it all to life with animation, because opening minds with machines is one of the things we do best.

  • Fitbit Ionic | Bonfire Labs

    FITBIT IONIC THE WATCH DESIGNED FOR YOUR LIFE Faced with a growing need to launch products in new categories, Fitbit wanted to create an impact with its newest flagship product: the Fitbit Ionic smartwatch. The market leader needed only look down the street to find our team of creative problem-solvers to help communicate the product’s features and consumer value proposition with a series of short films.

  • Google Partner Summit | Bonfire Labs

    GOOGLE PARTNER SUMMIT IN THIS TOGETHER Focused on bringing together iconic brands on a grand scale, this opening film celebrates the breadth and diversity of Google Cloud's partners at their annual NEXT conference.

  • GoPro CARE | Bonfire Labs

    GOPRO CARE WE GOT YOUR BACK Bonfire Labs was tapped with highlighting something GoPro has never offered before: a service. GoPro CARE gives owners the confidence of knowing their GoPro cameras are protected. So now they don’t have to think twice about shredding the gnar.

  • GoPro Custom Solutions | Bonfire Labs

    GOPRO CUSTOM SOLUTIONS YOUR POINT OF VIEW We made this one look super technical to clearly convey that this was a different type of GoPro offering -- not the one you’d just pick up at the store, but a B2B-type custom solution to fit your specific camera needs (and the more specific, the better).

  • Ancestry Olympics | Bonfire Labs

    ANCESTRY OLYMPICS DO YOU HAVE GOLD IN YOUR DNA? Did you ever think "Salchow" was actually spelled "sow cow" and wonder what farm animals had to do with ice skating? Fortunately, we've never had to explain that, but we did get to use a moment of Olympic fever to explain how Ancestry DNA can help you discover where your heritage of greatness comes from, whether it was a farm or a frozen pond.

  • THX Brand Exploration | Bonfire Labs

    THX BRAND EXPLORATION A VISION FOR THE FUTURE Our team worked closely with the EVP at THX to realize a new vision for a 30+ year old brand. The challenge was to breathe new life while honoring George Lucas's initial vision for the company. The results were a truly digital brand “book”, a long-form brand film, plus new web content and an updated site.

  • Logitech Tap | Bonfire Labs

    LOGITECH TAP ONE TWO STEP Tap! A catchy name for a cool product. Logitech’s creative department realized this product name was a strength on its own, and leaned into it conceptually. Bonfire Labs took on all pre- and post-production and delivered 50+ versions across retail, web and social, and many media channels... Dust off your dancing shoes.

  • LinkedIn Teen Safety | Bonfire Labs

    LINKEDIN TEEN SAFETY SAFETY FIRST “Ugh, Mom! Why do you follow me on Instagram? I live here!” For all the social sharing that happens, teens are still teens and they deserve some privacy. In fact, they cherish it. So what better device to help teach them about safety online than the diary entry? This launched LinkedIn’s empowering initiative that shows teens how to safely move toward the future they want.

  • Fitbit Flyer | Bonfire Labs

    FITBIT FLYER HEAR WHAT MOVES YOU This video launched two things: Fitbit's new Bluetooth sport headphones and the beginning of our partnership with Fitbit.

  • New Relic FutureStack | Bonfire Labs

    NEW RELIC FUTURESTACK WHAT WILL YOU MAKE TRUE? New Relic’s annual user conference brings together developers, tinkerers, futurists, and creatives to hack, debate, and build the software of tomorrow. The Day One opener had to capture attention, so we crafted a bizarre, sublime rallying cry for data nerds everywhere.

  • GoPro Ecosystem | Bonfire Labs

    GOPRO ECOSYSTEM GETTING THE FULL EXPERIENCE GoPro does more than hardware. They have software, editing, apps -- a whole extended universe, if you will. So to hammer that point home, we took a page from the Marvel Cinematic Universe and shot 20 feature-length films featuring Robert Downey Jr., ScarJo, and ...sorry, I'm being told that's wrong... in fact we produced this ONE film featuring the whole GoPro ecosystem starring athletes that are a little more down to earth. Not all heroes wear capes. But most wear a GoPro.

  • HPE Ezmeral | Bonfire Labs

    HPE EZMERAL CHECK OUT THAT ROCK HPE was launching a new software portfolio that would help their enterprise customers transform their digital platforms from the edge to the cloud. What does that mean? We weren’t sure either, but we did know that Ezmeral is Emerald in Spanglish. So using photoreal CG we brought viewers deep inside the beauty of an emerald, showing them how Ezmeral transforms your business from an uncut gem to a beautiful polished stone. Bling Bling.

  • Ancestry DNA Day | Bonfire Labs

    ANCESTRY DNA DAY BACK TO YOUR ROOTS Our roots with Ancestry.com run deep. We’re honored to have collaborated with them on another great production, creating a national broadcast television spot to celebrate DNA Day.

  • Fitbit Versa Family | Bonfire Labs

    FITBIT VERSA FAMILY FUN FOR EVERYONE A younger audience and more vibrant product selection gave us ample inspiration to push the animation and color into new spaces. This launch video quickly graduated from the web to nationally run broadcast.

  • Apollo Innovators Accelerator | Bonfire Labs

    APOLLO INNOVATORS ACCELERATOR LEARN FROM THE BEST This video was a hybrid: part demo, part showcase. What’s your favorite hybrid? We're rather partial to ligers. Half a lion, half a tiger. Hell of an animal. Runner up, the Prius.

  • Twitter NFL Live | Bonfire Labs

    TWITTER NFL LIVE TOUCHDOWNNNN Can a hashtag get CTE? Twitter was launching live streaming of Thursday Night Football, and having the players interact directly with type was a quick and clear way to show off the impact of watching and tweeting simultaneously on one device.

  • AppDynamics AppSphere | Bonfire Labs

    APPDYNAMICS APPSPHERE WELCOME TO THE AGE OF DISRUPTION AppDynamics came to Bonfire Labs for an amazing event-opening video that would energize and set the tone for their AppSphere conference, leaving the audience excited for the speakers, topics, and content that followed.

  • Dropbox Buisness | Bonfire Labs

    DROPBOX BUSINESS SPACE TO DREAM Companies are supposed to “think big.” It’s easy to say, but the dirty secret is it takes actual space to incubate and implement all those big dreams. Otherwise it’s just a cheesy motivational poster, and those are cute, but you can’t give a kitten to shareholders at the end of the quarter. Bonfire Labs created this piece to show existing and future Dropbox Business customers that capacity leads to the confidence that can make those dreams real.

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