SALESFORCE DREAMFORCE OPENER BLAZING EVEN NEWER TRAILS To celebrate Dreamforce’s 20th anniversary, we dialed up the magic while grounding the film in Salesforce’s meaningful place in the real world. We collaborated with our clients to McConaughsize the script and put some heart(s) into the creative concept, while working closely with trusted sound design and music partners to create an uplifting, future-forward narrative to set the stage for the IRL event — and the next 20 years. Welcome back to in-person events, San Francisco!

A 360° APPROACH TO GO-TO-MARKET NORCAL CANNABIS COMPANY With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. FILM Highlighting heritage is fantastic way to establish credibility in the eyes of the viewer, but how do we do so when the legal cannabis industry arose just a few years ago? We went back to our roots, uncovering a rich, largely undiscussed history growing cannabis in California. With NorCal bringing the best of “OG” weed culture with the best of Silicon Valley tech, we told the story of a new kind of vertically-integrated packaged goods company. In addition to extensive product testing, we did deep interviews with the C-Suite about their backgrounds and the history of cannabis in California. This resulted in a story about the decades of experience that NorCal brings to bear, as well as a never-ending passion for growth. SOCIAL With such a new industry, there’s always going to be variety of curious eyes that want an insider look into your day-to-day. Across social platforms, we accommodated for all the type of content that consumers, dispensaries, partners, investors. and even potential growers would want to see. This resulted in a very strategically planned channel strategy to feature content anywhere from product innovation to cannabis education, all while forming tight-knit communities across platforms. Contact BRAND GUIDELINES Nowadays it’s hard to flip open a magazine or drive down the highway without seeing huge marijuana leaves, loud type, and every weed pun imaginable. We knew people were excited about the industry becoming legal, but also knew that brands that appear a little more grown-up have potential for the long haul. While still maintaining the charm of their past and present, we took NorCal to a more down to earth, authoritative and trustworthy presence in the industry.

SALESFORCE BRUNELLO CUCINELLI ANDIAMO Evidenziando l'umanesimo che Cucinelli porta al business e girato in loco in Italia, ci siamo concentrati sulla natura emotiva della loro attività, sulla fiducia che si sforzano di mantenere con i loro dipendenti e clienti e sul ruolo integrale che Salesforce svolge all'interno della loro azienda. Il film è stato presentato in anteprima a Dreamforce durante il keynote di Marc Benioff, per dimostrare gli effetti trasformativi che Salesforce sta avendo sui propri clienti in tutto il mondo. ​ Google Translate

LOGITECH BASE RIGHT WHERE YOU WANT IT Logitech came to Bonfire Labs for a :30 spot to promote the release of their new iPad Pro charging station: BASE. Our benefit-driven concept highlights an important use case and the multiple benefits to iPad Pro owners. The hands-free Siri functionality, simultaneous charging capabilities, and “any-room” convenience allow users to do more in their multitasking lives.

SALESFORCE 20TH ANNIVERSARY FILM ALL GROWN UP Salesforce, a basically anonymous try-hard of a local company, was about to turn 20. We implored them, aim high for a change! When they eventually caved and agreed that their story was worth telling, we crafted this unique story, augmenting it with all kinds of cool footage and throwback designs. Salesforce gained a bit of steam and finally made headlines as a result. This video was so successful that, as you probably know, the tallest building in San Francisco is now the Bonfire Labs Tower.

GOOGLE ADSENSE MAKING ADS FOR ADS Having worked with Google to set the creative template for Google product videos, we can now see these standards being applied in our latest product overview for AdSense. This time we built a model birdhouse and baked many, many cakes. They were brought to life through animation that seamlessly matches the various device models that we will be using across all of their videos. ​

TIPPING POINT AMPLIFIED EVENT MAKING NOISE FOR A GOOD CAUSE For this incredible nonprofit that fights poverty in the Bay Area, we covered event messaging, art installations, noise-responsive interactive elements, event photography and video, and live social media management. We can’t take credit for Janelle Monáe and The Roots, who were there too.

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GOPRO CUSTOM SOLUTIONS YOUR POINT OF VIEW We made this one look super technical to clearly convey that this was a different type of GoPro offering -- not the one you’d just pick up at the store, but a B2B-type custom solution to fit your specific camera needs (and the more specific, the better).

GOOGLE CLIPS CAPTURE MOMENTS, IN THE MOMENT Google Clips uses Machine Learning to capture moments you might otherwise miss. That means the user gets to focus on what’s important — living a joyfully chaotic life with family, friends, and pets, instead of looking through a lens. A product this unprecedented meant we had to take a step back and find a completely new way to tell the story. We created a series of films that pull double duty, working equally well whether you're thinking of buying Google Clips or trying to get the most out of one you already own.

SALESFORCE.ORG EDUCATION CLOUD A PRODUCT FOR THE HONOR ROLL Salesforce.org asked us to create a keynote film for the launch of Education Cloud at Dreamforce. A central focus on Student Success gave us a universally relevant theme through which we could highlight how Education Cloud is a real solution to many of the challenges education institutions, and students themselves, currently face.

ANCESTRY HOLIDAY THE MOST PERSONAL GIFT YOU CAN GIVE The initial concept here was, “Let’s not forget the time Zach gave his son the same gift eight nights in a row and had to delete the unboxing videos because they were honestly tragic.” That ended up not fitting the spirit of the holidays, or the rewarding impact of learning more about who you are. So for this global 360 campaign, we focused on the unique opportunity to give a more personal gift.

TWITTER NFL LIVE TOUCHDOWNNNN Can a hashtag get CTE? Twitter was launching live streaming of Thursday Night Football, and having the players interact directly with type was a quick and clear way to show off the impact of watching and tweeting simultaneously on one device.

ADOBE SENSEI A CREATIVE PARTNER With powerful new technologies, there’s a fine line between explanation and over-explanation. So for the new Adobe Sensei technology, we made the bold decision to simply “show the feeling” of bringing AI to every product for an enraptured Adobe MAX crowd.

ASANA IPO ROADSHOW COLLABORATING WITH THE BEST Asana helps teams work together to get awesome things done. And we worked with them to get this awesome IPO video done. Telling the story of Asana’s philosophy, capabilities, and tools was a real collaborative effort, and (no surprise here) everything went very smoothly and everyone stayed on task.

TWITTER LONDON DESIGN MUSEUM WHAT DOES 140 CHARACTERS LOOK LIKE? The Design Museum in London asked Twitter for a retrospective look at the company’s brief but illustrious history. We delivered a veritable museum piece, allowing visitors to travel quickly and silently through Twitter’s design heritage from the Fail Whale to the vivid design fidelity you see today.

SPLUNK .conf 2020 Opener WELCOME TO THE DATA AGE "Evolve our Data to Everything campaign for our biggest conference of the year", asked our charming Splunk clients. ​ "OK, since you asked so nicely, we will," we said. ​ Through stock and live action, we integrated colorful 3D animation to highlight the importance of Splunk's platform in all facets of business and life. ​ "Thanks! Nice job," they said.

APPLOVIN EXPLAINER APPS ON APPS ON APPS What exactly does AppLovin do (other than love apps)? Like you, we weren't 100% sure, so we created this fun explainer to help, um, explain it. Watch it and then send Zach an email to let him know if it worked.

ANGI CUSTOMER TESTIMONIAL HEAR IT FROM HOMEOWNERS When Angie’s List rebranded as Angi, they enlisted us to create a series of spots starring real consumers. Honest-to-goodness testimonials showcased the breadth of Angi’s services and the quality of the results while adding authenticity, personality, and charm.

BIGCOMMERCE IPO ROADSHOW OUR FIRST PAN-PANDEMIC PROJECT When our friends at eCommerce provider BigCommerce were going public, they turned to us to make a standout IPO video. We planned, prepped, and filmed around their office in Austin — and then Covid hit. The next few months meant rethinking our post-production and collaboration processes and the ways we tell a cohesive story. A story that had investors putting BigC into their shopping carts, as the stock price almost doubled in the first three weeks after it opened.