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  • Bonfire Labs | Contact

    HAVE A QUESTION? CONTACT US Work with us. Work for us. Collaborate. Build. Work hard. Have fun. First Name Last Name Company Email Phone SUBMIT

  • Documentary | Bonfire Labs

    BRANDS IN REAL LIFE DOCUMENTARY Customer stories, product stories, relationship stories. Applying the curiosity and honesty of a documentarian allows us to make films that resonate with audiences and customers, moving beyond a language of marketing to a language of authenticity. The results are at turns philosophical, enlightening, inspirational, but always above all else, human. FEATURED WORK Salesforce Rhode Island Salesforce Brunello Cucinelli Airbnb Host Education Program Salesforce.org University of San Diego Dropbox User Testimonials Ancestry Yearbooks Hims & Hers Salesforce.org ALS Association Glu Covet Fashion Facebook Group Admin Ricoh 360 Launch More In Production

  • Salesforce Revenue Cloud

    SALESFORCE REVENUE CLOUD MONEYS THE WORST For how much people like money, they sure do think it’s complicated. And with lots of money coming in from multiple places, it’s even more of a headache! So we created an explainer video to teach companies how to manage it, track it, and store it with Salesforce Revenue Cloud. And if you need help spending it, see here.

  • Adobe MAX Conference 2020

    ADOBE MAX CONFERENCE 2020 MAXED OUT When Adobe came to us during a global pandemic and said they wanted to create the biggest creativity conference in the world, admit unlimited attendees, and host hundreds of work sessions and tutorials, we passed an invite along to Dr. Fauci and told everyone to stay home.

  • Vertex Brand Anthem | Bonfire Labs

    ATLASSIAN ANIMATION copy needed need copy

  • Vertex Brand Anthem | Bonfire Labs

    VERTEX BRAND ANTHEM TAX TECHNOLOGY AT THE SPEED OF BUSINESS Quick, what taxes will you have to pay when you hire Bonfire Labs? Don't know? Vertex does. Using custom illustrations and frame-by-frame animation, we found a colorful and playful way to highlight Vertex at the intersection of commerce and compliance... mostly because the content for every other tax compliance software is about as interesting as it sounds.

  • Splunk - What is Splunk | Bonfire Labs

    SPLUNK WHAT IS SPLUNK? DATA TO EVERYTHING Partnering closely with Splunk’s incredibly handsome and talented Director of Brand and Creative, we created a series of films that bring Splunk’s “Data To Everything” platform to life. This mix of live action, 3D animation, stop-motion, typography, found footage, and an imposing Post-It mural was so effective it lived beyond the project, becoming an ownable visual identity for Splunk’s global business.

  • Splunk .conf 2020 Opener

    SPLUNK .conf 2020 Opener WELCOME TO THE DATA AGE "Evolve our Data to Everything campaign for our biggest conference of the year", asked our charming Splunk clients. ​ "OK, since you asked so nicely, we will," we said. ​ Through stock and live action, we integrated colorful 3D animation to highlight the importance of Splunk's platform in all facets of business and life. ​ "Thanks! Nice job," they said.

  • GoPro x Bonfire Labs

    REMEMBER OUTSIDE? GOPRO First partnering with GoPro in 2016, our early successes led to an increased role developing all launch content for four new products, including the omnipresent Point of Sale video in 40,000 stores worldwide. We’ve traveled great lengths and shredded the gnar to highlight the killer stories behind these products and the people who use them, from the forests of the Pacific Northwest to Summer snow in South America. FEATURED WORK Hero Session Ecosystem Hero Black Karma Installation Care Weekend Challenge Custom Solutions

  • Adobe x Bonfire Labs

    OUR BREAD AND BUTTER ADOBE Since 2012, Bonfire Labs has helped bring Adobe’s new products and features to life. Never losing sight of the end user, we love the challenge of making information inspirational, and vice versa. Recent successes include the Aero launch at their MAX event, and a series of videos for the (incredibly named) Festival of the Impossible. FEATURED WORK Design is Power Aero Festival of the Impossible Illustrator for iPad MAX 2020 Experience Cloud Sensei More In Production

  • Logitech Powered Family

    LOGITECH POWERED FAMILY CORDS? WHAT CORDS? They’re messy and tangled and ugly and cramp our style. With the launch of Logitech’s new wireless charger, we let the environment shine, showing that no matter what your vibe is, charging will fit right in.

  • Experiential | Bonfire Labs

    LET THE PEOPLE PLAY EXPERIENTIAL Always with the context first and foremost in mind, we design and create content for immersive and interactive experiences around the globe, as grand as Times Square and as compact as a smartwatch in a Best Buy. FEATURED WORK Salesforce Wall Reel Tipping Point AppDynamics AppSphere Splunk .conf 2020 Opener Google Next Event Teaser Salesforce World Interrupted Forgotten Suffragettes Salesforce Design Leadership Twitter London Design Museum Atlassian Facebook Point Cloud New Relic FutureStack

  • Salesforce.org x Bonfire Labs

    TECHNOLOGY FOR GOOD SALESFORCE.ORG Scroll through the Salesforce.org partner list and you’ll see real, actual, beautiful, inspirational, measurable, positive impact in action. Every project we do together is rewarding; for the good we get to share, and the trust we’ve earned in sharing it. FEATURED WORK Philanthropy Cloud University of San Diego ALS Association Education Cloud Beyond Profit Unseen

  • Forgotten Suffragettes | Bonfire Labs

    GUERRILLA ACTIVATION FORGOTTEN SUFFRAGETTES Women’s suffrage has been whitewashed by history, with an almost exclusive focus on Caucasian women. On "Women Equality's Day," our team created a guerrilla-style campaign to teach today's generation about women of all races who were part of the movement, but are often forgotten in history. Our team of mixed-race female creatives wanted to give the forgotten heroes of the women's suffrage movement the spotlight they deserve. We captured the attention of viewers as they went about their daily lives, by airdropping baseball card-like biographies of suffragettes to their mobile phones. Each card contained a description of each woman's contribution to the voting and equality movements and posed the question "Do you know this woman?" This campaign was published by Graphic Design USA, Communication Arts, and The San Francisco Egotist Magazine. PRESS THE FORGOTTEN SUFFRAGETTES ONLINE PRESENCE WEBSITE

  • Logitech x Bonfire Labs

    SOUND ON LOGITECH Over the course of our partnership, Logitech streamlined offerings and built an internal agency. Our built-in flexibility allowed the relationship to adapt and grow too, as we worked together in launching over ten products. Sometimes as creators, sometimes as a compliment, always as collaborators. FEATURED WORK Tap Powered Family Ultimate Ears Circle Base More In Production

  • Twitter x Bonfire Labs

    WHAT'S HAPPENING? TWITTER The emotional, culturally-driven videos "actually explain what Twitter is for,” according to ReCode. Who are we to argue? Working with Twitter’s Brand Studio, we’ve strategized, ideated, and executed celebrations of their brand—from their 10-year anniversary film, to their first brand manifesto, to timely digital shorts around trending topics. FEATURED WORK #GameTime Manifesto 10th Anniversary NFL Live London Design Museum #Politics #NowPlaying More In Production

  • Fitbit x Bonfire Labs

    EVERY STEP OF THE WAY FITBIT Not too long ago, people had to count their steps manually. It was a laborious and socially awkward process. Then Fitbit entered the wearable space and changed everything. As Fitbit’s go-to resource for product launches, we create everything from global TV spots to photo real product animation. Step by step. This collaborative partnership continues to grow and thrive, now at a dozen successful launches. And counting. FEATURED WORK Sense Versa Lite Edition Versa Flyer Charge 4 Versa 2 Ace Charge 3 Ionic Versa Family

  • NorCal Cannabis Case Study | Bonfire Labs

    A 360° APPROACH TO GO-TO-MARKET NORCAL CANNABIS COMPANY With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable. Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country. FILM Highlighting heritage is fantastic way to establish credibility in the eyes of the viewer, but how do we do so when the legal cannabis industry arose just a few years ago? We went back to our roots, uncovering a rich, largely undiscussed history growing cannabis in California. With NorCal bringing the best of “OG” weed culture with the best of Silicon Valley tech, we told the story of a new kind of vertically-integrated packaged goods company. In addition to extensive product testing, we did deep interviews with the C-Suite about their backgrounds and the history of cannabis in California. This resulted in a story about the decades of experience that NorCal brings to bear, as well as a never-ending passion for growth. SOCIAL With such a new industry, there’s always going to be variety of curious eyes that want an insider look into your day-to-day. Across social platforms, we accommodated for all the type of content that consumers, dispensaries, partners, investors. and even potential growers would want to see. This resulted in a very strategically planned channel strategy to feature content anywhere from product innovation to cannabis education, all while forming tight-knit communities across platforms. BRAND GUIDELINES Nowadays it’s hard to flip open a magazine or drive down the highway without seeing huge marijuana leaves, loud type, and every weed pun imaginable. We knew people were excited about the industry becoming legal, but also knew that brands that appear a little more grown-up have potential for the long haul. While still maintaining the charm of their past and present, we took NorCal to a more down to earth, authoritative and trustworthy presence in the industry.

  • Product Marketing | Bonfire Labs

    WHAT DOES IT DO? PRODUCT MARKETING Hey Google, if I film my 501s dancing to build an AR experience in Adobe Aero using my Logitech Pencil and then share it on Google Drive, will my Fitbit Versa still log the steps? FEATURED WORK Fitbit Charge 4 Adobe Illustrator for iPad Logitech Circle Google Pixel Adobe Sensei Varian Medical Systems Halcyon Google Clips Levi's 501 CT Square Terminal API GoPro Hero Black Google Cloud "The Pitch" More In Production

  • Investor | Bonfire Labs

    GETTING BUY-IN INVESTOR Having collaborated with the c-suites of over a dozen companies and their banks for public offerings, direct listings, or mergers with a SPAC, we have embraced the philosophy that investors don’t just invest in companies, they invest in people. We see investor films as opportunities to create brand documentaries, highlighting the why, the what, and the who in equal measure. FEATURED WORK Endava Hims & Hers Amwell NorCal Heritage Livongo Alector Eventbrite More In Production

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