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TIPPING POINT

MADE BY THE BAY

If our residents aren’t inspired, proud, and hopeful about the place we call home, they won’t be invested in the future of our community. A rising tide of negative press about the Bay Area (Texodus! crime! income inequality! school boards!) was only amplified by the pandemic. For a philanthropic organization focused on addressing exactly these issues, it’s an existential threat. So what Tipping Point needed was what we all needed, a reminder of what makes the Bay Area so unique, so wonderful - that special combination of people and place that can only be Made by the Bay.

With the California cannabis industry booming, it’s a rush to market for who can garner the attention of not just customers, retailers and partners, but also investors. And to come out on top, a company needs a clear brand narrative that’s credible, unique and memorable.

 

Over the course of six months, we partnered with NorCal’s internal marketing team to build a brand from the ground up, from branding guidelines to film to social channels and event marketing, we touched every component of elevating NorCal’s reputation across the country.

TV

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SOCIAL

IG Stories & Feed Posts, Giphy Stickers, AR Filters

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WEBSITE

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OUTDOOR

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SWAG

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