LAUNCH CAMPAIGN
GOOGLE CAREER CERTIFICATES
We partnered closely with the Grow With Google team on this multi-year initiative to help close the American skills gap through inexpensive and effective online education. We developed the full campaign concept and tagline and produced an integrated campaign, including film, digital and loads of social content for launch. With 10M views and counting plus a second year of work highlighting actual graduates,
we feel honored and rewarded to contribute breakthrough creative to support a platform that
helps people find their way to a new career path.
FILM
SOCIAL
SNAPCHAT, INSTAGRAM, FACEBOOK
DIGITAL
RADIO
"MOST TWEETED GOOGLE CAMPAIGN
IN GOOGLE HISTORY"
RESULTS
CERT COMPLETERS
Happy clients and buzzy press are always appreciated, but the true reward was seeing the human impact on real people’s lives. Thanks to the overwhelming success of both the program and the marketing, we were thrilled to expand the campaign in Year 2 with stories of real completers (graduates) putting their skills to work in their new careers.