Bonfire Labs does a lot of product films. We get to do a lot of product films because we do them well. We do them well because we don’t treat them like product films. For example, when tasked with this Google G Suite piece we thought: “But what if it was actually a thriller?” The finished film — which Bonfire Labs concepted, wrote, produced, shot, edited, and handled all post-work for — premiered during the Day 1 Keynote at Google Next.