MIND MEETS BODY
The newest Fitbit smartwatch is their first that expands the focus from a person’s physical habits to their overall mental and emotional health. We remotely managed thousands of frames of photoreal CG product renders, and created exploded-view CG shots stunning enough to stand alone on social and online. Produced during quarantine, we quickly realized that overall health was relevant in completely new ways, to all kinds of potential customers, and to us. So we worked with our clients to evolve the messaging for maximum impact. And then took a long walk to get some fresh air.