THE REALITY OF AUGMENTED REALITY
There’s no shortage of fun Instagram AR filters to turn you into a cyberpunk or give you gold wings and flawless skin, but ever wonder who makes these? Spark AR is Instagram’s tool for anyone to create their own AR effects. Recognizing that entering the world of creating AR filters can be a little intimidating, we partnered with three artists who were curious, but hadn’t jumped in just yet. We challenged them to incorporate their own artwork into a filter, as we documented that with Spark AR, you can just focus on being creative and leave those technical jitters behind.