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RAKUTEN

CASH BACK FOR CHANGE

DROPPING PENNIES & DIMES

When Rakuten's abnormally attractive creative and production team called with an opportunity to partner with Steph(en) Curry, we picked up the phone. Based on a true story of a penny jar from Curry's college days, we launched the Cash Back For Change program. Rakuten users can donate spare change from their purchases, which add up over time to significant donations to a select group of non-profits. Shot around Oakland, this film didn't help our 3 point shooting percentage, but it did help the world.