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ANCESTRY

SUMMER CAMPAIGN

A TASTE OF YOUR HERITAGE

Why is it called Labor Day if all we do is barbecue and drink beer? We jumped at the chance to direct and produce a spot that answers that question. To capture an authentic and timeless craftsman aesthetic, we cast working bakers, builders, teachers, and farriers. The result was so effective Ancestry added a Times Square media buy, and annual updates for evergreen usage. (To mark our success, we celebrated with a bbq and beer.)

190 Pacific Ave

San Francisco, CA 94111

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Tel: 415-394-8200

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