FESTIVAL OF THE IMPOSSIBLE
IMPOSSIBLE MADE POSSIBLE
Augmented Reality was a tough story to tell even before the whole idea of reality itself changed in 2020.
For the (perfectly named) Festival of the Impossible, Bonfire Labs created a look and feel for the now-virtual event, and produced both educational and social content, including six artist profiles from around the world. As the artists created immersive art using Adobe’s Aero platform just after the first lockdown, we were with them every virtual step of the way, helping them tell their stories and capture their own content. This included shipping camera setups directly to the artists, guiding them through equipment setup and locations, and conducting Zoom interviews to provide the narration.
We could sum this up by saying something like, “the impossible exists to remind us of our own possibilities.” But honestly we still like meeting people face to masked face!