var bonfireClipLibrary = [ { title: false, hoverTitle: "2011 Montage", client: false, agency: false, summary: false, loopPoster: "assets/posters/square/montage.jpg", loopMp4: "assets/squareLoops/montage.mp4", loopOgg: "assets/squareLoops/montage.ogg", fullPoster: "assets/posters/lg/montage.jpg", fullMp4: "assets/fullLength/montage.mov", fullOgg: "assets/fullLength/montage.ogg", subtitles: "assets/subtitles/01.json", scalable: false, allowBreakInPreviewLoop: false }, { title: "Creative Suite 5 Launch Stinger", hoverTitle: "
Adobe CS5 Launch Stinger
", client: "Adobe Systems", agency: "Bonfirelabs", summary: "For the third Creative Suite in a row, Adobe turned to Bonfirelabs to create a launch stinger to reveal their industry leading products to the world. Adobe provided four still illustrations and one motion piece created by an array of international designers. Bonfirelabs was tasked with the challenge of unifying these five disparate pieces into a seamless motion graphics experience.", loopPoster: "assets/posters/square/01.jpg", loopMp4: "assets/squareLoops/01.mp4", loopOgg: "assets/squareLoops/01.ogg", fullPoster: "assets/posters/lg/01.jpg", fullMp4: "assets/fullLength/01.mov", fullOgg: "assets/fullLength/01.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "Living Climate Change", hoverTitle: "
IDEO Living Climate Change
", client: "IDEO", agency: "Bonfirelabs", summary: "lDEO came to Bonfirelabs with the challenge of creating a compelling launch film for their Living Climate Change initiative. Working closely with IDEO\'s executive team, Bonfirelabs produced the two minute film in a mind-boggling nine days, mixing live-action footage, rotoscoping, hand drawn illustrations, and 3D animation.", loopPoster: "assets/posters/square/02.jpg", loopMp4: "assets/squareLoops/02.mp4", loopOgg: "assets/squareLoops/02.ogg", fullPoster: "assets/posters/lg/02.jpg", fullMp4: "assets/fullLength/02.mov", fullOgg: "assets/fullLength/02.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "Bloggie Attract Loop", hoverTitle: "Sony Bloggie", client: "Sony", agency: "Bonfirelabs", summary: "Sony came to Bonfirelabs to conceptualize and produce a startup film to play on the Bloggie Touch video camera. The project involved a live-action shoot of \“Parkour\” free-runners interwoven into a motion graphics intensive narrative. Besides being the first thing the owner sees when they start the device, the film also plays back continuously on the device in retail stores around the world and can be seen on the Sony Bloggie website. A companion landscape film was also produced which plays during the software installation process to teach the viewer how to use the Bloggie software.", loopPoster: "assets/posters/square/03.jpg", loopMp4: "assets/squareLoops/03.mp4", loopOgg: "assets/squareLoops/03.ogg", fullPoster: "assets/posters/lg/03.jpg", fullMp4: "assets/fullLength/03.mov", fullOgg: "assets/fullLength/03.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "Silverlight Launch", hoverTitle: "
Microsoft Silverlight Launch
", client: "Microsoft", agency: "Bonfirelabs", summary: "Microsoft came to Bonfirelabs with a technical brief about a new product called Silverlight. It was seen by Microsoft as the future of application development in the world of cloud computing. The result was a live-action and CG production conceptualized and produced by Bonfirelabs that played at the product launch, along with other venues such as NAB, and the Microsoft home page.", loopPoster: "assets/posters/square/04.jpg", loopMp4: "assets/squareLoops/04.mp4", loopOgg: "assets/squareLoops/04.ogg", fullPoster: "assets/posters/lg/04.jpg", fullMp4: "assets/fullLength/04.mov", fullOgg: "assets/fullLength/04.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "What is Cloud Computing?", hoverTitle: "
Salesforce What is Cloud Computing?
", client: "Salesforce", agency: "Bonfirelabs", summary: "Salesforce.com came to Bonfirelabs with the task of explaining the concept of cloud computing in a fun and easy to comprehend animated film. Working closely with Salesforce\’s marketing managers, Bonfirelabs produced a four minute animation which made over 300,000 YouTube viewers eager to learn more about this revolutionary technology. The animation has been localized in numerous languages and is the number one organic video search result on Google.", loopPoster: "assets/posters/square/05.jpg", loopMp4: "assets/squareLoops/05.mp4", loopOgg: "assets/squareLoops/05.ogg", fullPoster: "assets/posters/lg/05.jpg", fullMp4: "assets/fullLength/05.mov", fullOgg: "assets/fullLength/05.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "Chatter", hoverTitle: "
Salesforce Chatter
", client: "Salesforce", agency: "Bonfirelabs", summary: "Salesforce.com came to Bonfirelabs create an animation to launch their their new service, \"Chatter\". Working closely with Salesforce\’s marketing team, Bonfirelabs created a whimsical animation which accompanied an actual customer phone message as the voice over.", loopPoster: "assets/posters/square/06.jpg", loopMp4: "assets/squareLoops/06.mp4", loopOgg: "assets/squareLoops/06.ogg", fullPoster: "assets/posters/lg/06.jpg", fullMp4: "assets/fullLength/06.mov", fullOgg: "assets/fullLength/06.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "On the Road", hoverTitle: "
B of A On the Road
", client: "Bank of America", agency: "Organic", summary: "Bank of America\'s \"Morris on Campus\" microsite has been a huge success thanks to the innovative work created by interactive agency Organic. For the latest installment\'s motion intensive aspects, Organic turned to Bonfirelabs to create a small graphics package, including show intros, bumpers and transitions, along with a green-screen site opener.", loopPoster: "assets/posters/square/07.jpg", loopMp4: "assets/squareLoops/07.mp4", loopOgg: "assets/squareLoops/07.ogg", fullPoster: "assets/posters/lg/07.jpg", fullMp4: "assets/fullLength/07.mov", fullOgg: "assets/fullLength/07.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "Timeline", hoverTitle: "
Facebook Timeline
", client: "Facebook", agency: "Bonfirelabs", summary: "Facebook came to Bonfire Labs when they needed to create a product launch video that would highlight the new looks of the Facebook Profile feature. Bonfire Labs worked closely with the Facebook product team to ensure that Facebook users would see how the new product would enhance their user experience.", loopPoster: "assets/posters/square/08.jpg", loopMp4: "assets/squareLoops/08.mp4", loopOgg: "assets/squareLoops/08.ogg", fullPoster: "assets/posters/lg/08.jpg", fullMp4: "assets/fullLength/08.mov", fullOgg: "assets/fullLength/08.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "True Blood TV Spot", hoverTitle: "HBO True Blood", client: "HBO Home", agency: "Venables Bell & Partners", summary: "To launch the first season of True Blood on DVD HBO turned to their agency Venables Bell & Partners to craft a two spot campaign for broadcast and theatrical release. Each spot concludes with an end-tag reminiscent of the show\'s opening title sequence. Bonfirelabs designed the end-tags on a Mac, printed them on laser paper, and then used an vintage optical transfer machine to print them to a Polaroid. The Polaroid was soaked in hot water to release the emulsion, which was then shot with a digital SLR as it was blown with an air gun.", loopPoster: "assets/posters/square/09.jpg", loopMp4: "assets/squareLoops/09.mp4", loopOgg: "assets/squareLoops/09.ogg", fullPoster: "assets/posters/lg/09.jpg", fullMp4: "assets/fullLength/09.mov", fullOgg: "assets/fullLength/09.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "CES Signage", hoverTitle: "
SanDisk Signage
", client: "SanDisk", agency: "Venables Bell & Partners", summary: "After winning the Sandisk account, agency Venables Bell & Partners turned to Bonfirelabs to help out on their first assignment; digital signage for the SanDisk CES exhibit. Bonfirelabs created a unique mix of black and white typography and 3D rendered line-art to produce the final ninety-second piece.", loopPoster: "assets/posters/square/10.jpg", loopMp4: "assets/squareLoops/10.mp4", loopOgg: "assets/squareLoops/10.ogg", fullPoster: "assets/posters/lg/10.jpg", fullMp4: "assets/fullLength/10.mov", fullOgg: "assets/fullLength/10.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "Beyonce", hoverTitle: "Vizio Beyonce", client: "Vizio", agency: "Venables Bell & Partners", summary: "Venables Bell & Partners approached Bonfirelabs to create a 3D end tag animation for Vizio\'s broadcast spot featuring Beyonce.", loopPoster: "assets/posters/square/11.jpg", loopMp4: "assets/squareLoops/11.mp4", loopOgg: "assets/squareLoops/11.ogg", fullPoster: "assets/posters/lg/11.jpg", fullMp4: "assets/fullLength/11.mov", fullOgg: "assets/fullLength/11.ogg", fullWidth: 351, fullHeight: 468, scalable: true, allowBreakInPreviewLoop: true }, { title: "Creative Suite 4 Launch Stinger", hoverTitle: "
Adobe CS4 Launch Stinger
", client: "Adobe Systems", agency: "Bonfirelabs", summary: "After a successful partnership launching CS3, Adobe turned to Bonfirelabs again to produce the launch film for CS4. Adobe teamed Bonfirelabs up with Barcelona design firm Vasava and Portland-based designer Nando Costa to collaborate on the final piece. Working with Vasava\'s flash-based web design and Costa\'s illustrated animation, Bonfirelabs dissected their work while adding additional design elements to bring the three visions to life in a cohesive manner.", loopPoster: "assets/posters/square/12.jpg", loopMp4: "assets/squareLoops/12.mp4", loopOgg: "assets/squareLoops/12.ogg", fullPoster: "assets/posters/lg/12.jpg", fullMp4: "assets/fullLength/12.mov", fullOgg: "assets/fullLength/12.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "Eagle Eye Microsite", hoverTitle: "Eagle Eye Microsite", client: "DreamWorks", agency: "Fourth Wall Studios", summary: "Interactive agency Fourth Wall Studios enlisted Bonfirelabs for the video aspects of a viral ARG for the feature film \"Eagle Eye\". Utilizing Fourth Wall's proprietary telephony technology, Bonfirelabs helped with the visual effects supervision of a live-action shoot, along with creating interactive video loop points controlled by voice recognition, surveillance footage effects, and visual effects for the car crash. The result turned out so well that Fourth Wall Studios quickly returned for help on a similar microsite designed for the NBC show \“Kings.\"

Eagle Eye Microsite: http://www.eagleeyefreefall.com,
Kings Microsite: http://www.unnexclusive.com", loopPoster: "assets/posters/square/13.jpg", loopMp4: "assets/squareLoops/13.mp4", loopOgg: "assets/squareLoops/13.ogg", fullPoster: "assets/posters/lg/13.jpg", fullMp4: "assets/fullLength/13.mov", fullOgg: "assets/fullLength/13.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "Times Square LED", hoverTitle: "
Barclay\'s Time Square
", client: "Barclay\'s", agency: "Venables Bell & Partners", summary: "Venables Bell & Partners approached Bonfirelabs to help rebrand the Lehman Brothers building after the acquisition by Barclays. The large-scale project was designed to run on a city-wide block of of LED lights wrapping around the sides and front of the building in Times Square. Bonfirelabs has since changed the design seasonally.", loopPoster: "assets/posters/square/14.jpg", loopMp4: "assets/squareLoops/14.mp4", loopOgg: "assets/squareLoops/14.ogg", fullPoster: "assets/posters/lg/14.jpg", fullMp4: "assets/fullLength/14.mov", fullOgg: "assets/fullLength/14.ogg", scalable: true, allowBreakInPreviewLoop: true }, { title: "Editorial Reel", hoverTitle: "Editorial", client: "Various", agency: "Various", summary: "These are some of our favorite examples of our editorial prowess. Enjoy!", loopPoster: "assets/posters/square/15.jpg", loopMp4: "assets/squareLoops/15.mp4", loopOgg: "assets/squareLoops/15.ogg", fullPoster: "assets/posters/lg/15.jpg", fullMp4: "assets/fullLength/15.mov", fullOgg: "assets/fullLength/15.ogg", scalable: true, allowBreakInPreviewLoop: true } ]; var bonfirePersonLibrary = [ { name: "Phil Spitler", image: "assets/people/portraitPhil.jpg", email: "", title: "Associate Creative Director", questions: [ { question: "Phil is Bonfire's resident psychonaut and spirit guide, with the wisdom to nurture your creative vision and the experience to make it manifest.

Phil demonstrated his gifts early on, joining the largest media company outside London at 17, becoming its lead 3D animator at 19, and striking out to start his own company, Keyframe, at 21. As the lead animator and Technical Director, Phil helped make Keyframe the North of England\'s leading motion graphics and visual effects company. In 2003, this Wunderkind crossed the ocean armed only with a demo reel and a funny accent. Before long he was plying his craft at post houses, production companies and ad agencies across the Bay Area.

Phil also began creating combustible creations that consume themselves at the annual Burning Man festival. So it's fitting that, in 2007, he united with a company called Bonfirelabs.", answer: "Phil Spitler is Bonfires resident psychonaut and spirit guide with the wisdom to nurture your creative vision and the experience to make it manifest. But for business purposes we refer to him as a Creative Director." } ] }, { name: "Mark Coleran", image: "assets/people/portraitMark.jpg", email: "", title: "Design Director", questions: [ { question: "Less is more.

That\'s Mark Coleran\'s design ethic. It\'s a concept that governed his work from his beginnings in print media to his later motion graphics creations\-whether it was dynamic titles for the BBC or identity design for Cartoon Network. Today, Mark\'s aesthetic brings the same elegance and honesty into the realm of fiction. He\'s become renowned for designing the fantasy user interfaces seen in motion pictures like, \"The Bourne Ultimatum,\" \"Children of Men,\" and \"Mission Impossible 3,\" among others. His approach ensures these imaginary gadgets don\"t merely seem at home in their fictive universe, but actually help to create it. Mark\'s passion for elegant design has even helped produce real-world software-specifically, workflow tools for the Canadian developer, Gridiron Software, and future products for Bonfire's leading consumer electronics clients.", answer: "Flamethrower" } ] }, { name: "Lisa Hinman", image: "assets/people/portraitLisa.jpg", email: "", title: "President / CFO", questions: [ { question: "Lisa isn\'t just the President of Bonfire, she\s the pack leader. She inspires the kind of loyalty, cohesiveness, and dedication that could drive a sled across a tundra. Lisa started as a TV director and editor in Philadelphia and Cleveland before distinguishing herself as a producer at prominent companies in San Francisco. But Lisa went from producer to pioneer in 1991, when she co-founded Bonfire\'s predecessor, Phoenix Editorial which she spurred to become one of San Francisco\'s outstanding editorial boutiques.

And Lisa\'s influence doesn\'t end with her own company. She\'s a stalwart of the Association of Independent Creative Editors, having represented San Francisco on their International Board and having served as no surprise here the organization\'s president.

Lisa more than leads the way; she blazes a trail.", answer: "Lighters for smoke.  Matches for fire." } ] }, { name: "Barry Munsterteiger", image: "assets/people/portraitBarry.jpg", email: "", title: "Senior Creative", questions: [ { question: "Matches or a lighter?", answer: "Flint & magnesium or bow & stick." }, { question: "Who is your biggest creative influence?", answer: "Ian MacKaye & Syd Meade" }, { question: "Who would you like to have coffee with?", answer: "Valentino Rossi" }, { question: "Invention you wish you came up with?", answer: "The iPod" }, { question: "What kind of shoes do you wear?", answer: "Simple" }, { question: "What animal are you most like?", answer: "Monsters, lions and tigers." }, { question: "Do you have a nickname?", answer: "Barron vonMünchausen  or 56" }, { question: "What are you most inspired by?", answer: "Finding simplicity and elegance in complexities" } ] }, { name: "Jim Bartel", image: "assets/people/portraitJim.jpg", email: "", title: "General Manager / CTO", questions: [ { question: "Jim Bartel is the pit crew to our formula racecar, the Johnny Sokko to our Flying Robot, the Scotty to our Starship Enterprise. Like his counterparts, he keeps an amazing machine with a lot of moving parts running smoothly, on-target, and kicking butt, only without all the drama and shouting. In that respect, he\'s more of a calm, Mr. Spock type.

Jim has been a core figure at a series of heavy-hitting studios: Post Effects in Chicago, Western Images in S.F., Pixar Animation Studios, Radium SF-LA, and finally, Bonfirelabs. Wherever he goes, Jim proves that even top-notch creative can\'t deliver without a rock-solid infrastructure and technical strategy. His solid-state know how and gigaflop foresight doesn\'t just provide power, but also direction and velocity.

Make no mistake: Jim is a one-man mission control.", answer: "Matches... wooden matches." } ] }, { name: "Bobby VanDyke", image: "assets/people/portraitBobby.jpg", email: "", title: "Creative", questions: [ { question: "Bobby was the kid in class who could draw. He learned early on the power of images: how an artful cover for the science report was certain to earn extra credit, whereas a well-rendered caricature of his algebra teacher would just as surely result in reprisals. In this way, Bobby learned to use his talents for good.

But it took time. His early experiments with his father\'s VHS camera not only explored claymation and stop-motion animation, but also indulged a boyish fascination for filming stuff burning. Luckily, he emerged from this phase of his artistic development unscathed and all the wiser, eventually maturing into a talented 2D and 3D animator and designer. He\'s proud to tell his father he works for a place called Bonfirelabs-and that it doesn\'t involve setting anything on fire.", answer: "MAP gas" } ] }, { name: "Matt Silverman", image: "assets/people/portraitMatt.jpg", email: "", title: "Creative Director", questions: [ { question: "Think of him as Bonfire\'s Minister of Imagination. Or as a passionate radical who lobs Molotov cocktails of inspiration, a man devoted to a singular cause: yours.

Matt\'s an espresso-fueled creative juggernaut who\'s directed world-wide product launches, supervised effects-heavy live-action productions, and designed stunning visuals found in hundreds of commercials. Superbowl spots for Yahoo! and First Union Bank? That's Matt's handiwork in evidence. The Directors\' Guild award-winning Musco Olives Campaign? There's Matt again. User interfaces found in millions of people's pockets? Matt Silverman in the house. And let's not forget Matt\'s main title design for the Sundance-winning, \"My Flesh and Blood,\" and the Oscar-nominated, \"La Corona.\"

With Matt, you don't just fire up a brand, you explode onto the scene.", answer: "Butane torch." } ] }, { name: "John Crossley", image: "assets/people/portraitJohn.jpg", email: "", title: "Senior Colorist / Executioner", questions: [ { question: "There\'s a big difference between a project being \"done\" and being \"finished\". John applies the imperceptible yet influential final touches that make any project seem seamless, polished... perfect.

John practiced his craft from an early age. While still a student of USC, he apprenticed under his grandfather, the prestigious head editor of 20th Century Fox. It didn\'t take long for this scion to earn his own reputation as a wizard of online effects editing, moving from LA to SF to become Editel\'s top-billing commercial editor. After Editel was consumed by fire, John joined with his displaced associates Lisa Hinman and Bob Frisk to conjure Phoenix Editorial. John works his magic for such clients as GSP, Publisis, Venables, Heat, and Red Ball Tiger.", } ] }, { name: "Bob Frisk", image: "assets/people/portraitFrisk.jpg", email: "", title: "Creative Director / Editor", questions: [ { question: "Bob is a master storyteller and humorist-the Mark Twain of commercial video editors. He\'s also a founding father of Phoenix Editorial, and the grumpy patriarch of Bonfirelabs.

But if Frisk is a grouch, he\'s also truly funny (he cut the hilarious \"got milk?\" ads), and his apparent world-weariness belies a heartfelt tenderness (as evinced in the HP spot featuring baseball great John \"Buck\" O\'Neil). In fact, since hitching his way to California in 1975, Frisk has cut some of the funniest, poignant, and successful commercials for the biggest names in the ad business. His work has earned Cannes Golds, Clios, Addys, Emmys, a D&AD Pencil, and the Directors\' Guild of America Award for Outstanding Achievement in Commercials.

And that must make him smile a little-at least on the inside.", answer: "I can burn a lot more stuff with a lighter." } ] }, { name: "Julia Sonder Patchin", image: "assets/people/portraitJulia.jpg", email: "", title: "Executive Producer", questions: [ { question: "Around here, Julia is the mom \-a super-cool, boot-wearing, motorcycle mom. She brings a fierce maternal instinct to the group; she knows when a project needs some gentle hand-holding, and when tough love is required.

With a degree from Syracuse University, Julia broke into the ad biz in NYC working with Creative Directors and managing talented illustrators and animators. Julia migrated to Miami where she helped to build one of the largest post houses in the South East and start an award winning broadcast design company. She also managed 9 in-store TV networks and even had a stint as a casting director for Columbia Tri-star. Julia has been an EP for several Bay Area firms before coming to Bonfirelabs. Now an industry veteran, Julia continues to nurture the projects and producers she takes under her wing \-and to help Bonfire grow and realize its full potential.", answer: "Fancy kitchen matches!" } ] }, { name: "Sheila Smith", image: "assets/people/portraitSheila.jpg", email: "", title: "Senior Producer", questions: [ { question: "At Bonfirelabs, Sheila Smith is like the Internet, antilock brakes, or running water; once she arrived, no one could imagine how they ever got along without her.

After earning her degree in cultural anthropology from UCLA, Sheila started working on independent features. In 1997, she joined Bonfirelabs\' predecessor, Phoenix Editorial, where her responsibilities steadily increased from editing assistant to senior producer. Meanwhile, her standing in the company evolved from revered to virtually invaluable. Sheila\'s longtime love of TV and film make her a trove of trivia: she can find the Superman in every Seinfeld episode, or tell you why every Landis movie includes the line \"See you next Wednesday.\" It also makes her the go-to gal for suggestions of stock footage, music, and sound effects. Sure, it\'s possible we could go on without her; we just wouldn\'t want to.", answer: "Matches" } ] }, { name: "Zara Finlay", image: "assets/people/portraitZara.jpg", email: "", title: "Producer", questions: [ { question: "Any project is a like a journey. From inception to completion, it requires more than careful planning and the right company. It also calls for flexibility, resourcefulness, and a healthy sense of adventure. Zara Finlay knows this intuitively. And she aught to know. This home-schooled hitchhiker is a native of Australia but a citizen of the world. Daughter of foreign correspondents, she spent her formative years traversing the globe.

Her globe-trotting eventually led her to San Francisco, where she applied her cosmopolitan sensibility and traveler\'s street smarts to producing world-class live-action and visual effects work for companies like Radium and Ntropic. Zara\'s worldly wisdom also comes in handy on the weekends, when she\'s haggling over prices at the Alemany Flea Market. We\'re glad she finally settled at Bonfirelabs.", answer: "Both" } ] }, { name: "Kenji Hayashi", image: "assets/people/portraitKenji.jpg", email: "", title: "Producer", questions: [ { question: "When Kenji Hayashi heard about Bonfire, he showed up ready for a cookout. Kenji's a foodie and grill master, but when it comes to producing, Kenji knows how to transform raw ingredients into something phenomenal.

Born in Fukuoka, Japan, raised in Honolulu, and trained in San Francisco, Kenji is fluent in Japanese, English, and digital compression. And he speaks them all loudly.

Kenji\'s been cooking in a few Bay Area shops with new technologies in non-linear editing, DVD authoring, and compression. He\'s even been Executive Technical Director, sort of an \"Iron Chef\", at his brainchild \"The Compression Group\" - a spin-off designed to meet the demand for made-to-order media encoding. Now Bonfire benefits from Kenji's menu of expertise, as well as his insistence on a well-balanced workflow.", answer: "Matches" } ] }, { name: "Russ Miller", image: "assets/people/portraitRuss.jpg", email: "", title: "Editor / Technologist", questions: [ { question: "Russ can walk the dog, rock the baby, shoot the moon, and fly around the world. And that\'s just the yo-yo tricks he knows. He can also tame a lawn, fire a gun-and yeah-push a pixel and cut a show. And when it\'s done, you\'ll want to have a beer with him.

Russ is the geek you want to know. He\'s a gadget guru who\'s taken audio\/visual\/design products from development and quality assurance to implementation and daily use. He loves the tools, because-in the right hands-great tools produce great things. Hey, even the most skilled chef can\'t cut a tomato with a dull knife. Or worse, a spoon. At the same time, Russ knows that an inspired artist can use the tools in fresh, unexpected ways. Think about it: yo-yo is a great toy, but it started out as a weapon.", answer: "For what?" } ] }, { name: "Adam Oestergaard", image: "assets/people/portraitAdam.jpg", email: "", title: "Creative", questions: [ { question: "Adam expresses himself in superlatives. Apple pie is the tastiest food ever invented. And Biology and Chemistry were the worst ideas for college majors he ever had. A graphic design assignment rekindled Adam\'s lifelong interest in digital effects. Changing his major was the wisest choice he ever made-for him, and for us.

Adam hails from Denmark, the home of Hans Christian Andersen and Soren Kierkegaard. But it\'s safe to say that Adam\'s sensibilities aren\'t so much, \"The Little Match Girl\" as they are, \"The Wedding Crashers.\" And his philosophy is less informed by existentialism as by, \"Late Night with Conan O\'Brian.\" Adam earned his degree in Graphic Design and Advertising, then a BA in Multimedia Design and Digital Animation, and a MA in Visual Effects. After a teaching stint, Adam became the new kid here at Bonfirelabs-where his work is, well, superlative.", answer: "Lighter" } ] }, { name: "Iban Goiatxe", image: "assets/people/portraitIban.jpg", email: "", title: "Creative", questions: [ { question: "Iban Goiatxe. Say it out loud: EE-vahn GOY-yuh-chay. It\'s easy once you know how. Good thing, too. If your project calls for great design and creative vision, it\'s a name you\'ll need to know.

Iban is a native of the culturally distinct and politically autonomous region of Spain known as Basque Country. Befitting his heritage, his work is unique and fiercely independent. Ask him to name a few of his idols, and he\'ll cite Phil Lynnot (lead of the \'70\'s rock band, \"Thin Lizzie\") and Miguel Vargas Jimene (the Spanish \"King of Rhumba,\" better known as \"Bambino\"). What brings such disparate artists to mind? Is it the power of their work? Or is it the audacity of their hairstyles? (Look them up; both are really quite remarkable.) Substance or Style? Now Iban brings his singular vision and style to Bonfirelabs-and to your projects. But when you ask for him, just be sure to pronounce it properly: cree-AY-tiv MAV-rick.", answer: "Lighter" } ] }, { name: "Jason Coursey", image: "assets/people/portraitJason.jpg", email: "", title: "Associate Creative Director", questions: [ { question: "Before joining Bonfirelabs, Jason focused on creating dynamic, high-energy videos for the tech and gaming industries. He tackles projects with the quiet concentration of a gamer, systematically overcoming obstacles and clearing level after level. But Jason isn\'t playing around; and when he succeeds, you\'re the winner.

Jason\'s career began its steady rise in Portland, where he gained his degree in Broadcast Media from Oregon State. Relocating to S.F., he entered the tech industry; but he soon turned to producing video for boutique production companies. Rising up to the next level, Jason founded and operated his own company, Nextgear Design. Joining Bonfire, Jason continues to surmount the challenges that are set before him, and that he sets for himself. And though he knows your company\'s project is no game, he\'ll still take it to the next level.", answer: "Convenience is king - lighter" } ] }, { name: "Felili Rincon", image: "assets/people/portraitFelili.jpg", email: "", title: "Producer", questions: [ { question: "As a singer / songwriter, Felili Rincon understands that harmony is a mysterious yet fundamental principle. It\'s the miracle that allows disparate voices to beautifully unite and resonate as a single strain. She applies that same principle to producing work at Bonfirelabs.

As a producer, Felili assembles and conducts an ensemble who don\'t merely work in tandem, but work in concert. Their talents combine and multiply to create something powerful.

Before joining Bonfire, Felili perfected her technique as an editorial and visual effects producer at a number of companies in New York: The Cutting Room, Offspring, Perception, 89 Edit, Spontaneous, Ohio Edit, Homestead, and Version2. With Felili orchestrating the effort, your audience will get the message loud and clear. And they\'ll want to hear it again and again.", answer: "Either, I'm flexible like that." } ] } ];